Online Marketers love SEO Optimization tools. They make their lives easier and help them deliver more value. We’ve compiled a list of almost every tool we could find. There are 968 of them on this evolving list. Take a look and see if there’s anything useful to you.
Please keep in mind this is a rough work in progress. There are hundreds, if not thousands of tools that are not on this list. For example, we barely scratched the surface with Chat apps.
Some tools are hard to categorize, while others could easily fit in many categories. If you spot an obvious mistake, please let us know by emailing us at firstname.lastname@example.org.
Note: We purposely did not include some of our SEO Optimization tools. Some tools are just too good to share! But if you feel like your tool should be on our list, please feel free to send us your best pitch to email@example.com.
- 0.0.1 Ranking Factors
- 0.0.2 AMP
- 0.0.3 Agency Tools
- 0.0.4 Analytics
- 0.0.5 Automation
- 0.0.6 WordPress
- 0.0.7 Push Notification
- 0.0.8 Outreach
- 0.0.9 Screen Recording
- 0.0.10 Influencer Marketing
- 0.0.11 Development
- 0.0.12 SERP Factors
- 0.0.13 Chat
- 0.0.14 Twitter
- 0.0.15 Black Hat
- 0.0.16 Browser Plugin
- 0.0.17 Communities, Forum
- 0.0.18 Social Proof
- 0.0.19 Shopify
- 0.0.20 Rank Tracking
- 0.0.21 Search Engines
- 0.0.22 Page Speed
- 0.0.23 Hosting
- 0.0.24 Instagram
- 0.0.25 Landing Pages
- 0.0.26 Newsletter
- 0.0.27 Other
- 0.0.28 Mobile SEO
- 0.0.29 Images
- 0.0.30 Backlink Indexing
- 0.0.31 E-commerce
- 0.0.32 Data Scraping
- 0.0.33 Citations
- 0.0.34 Slack
- 0.0.35 Submission
- 0.0.36 Local SEO
- 0.0.37 Podcasts
- 0.0.38 Reddit
- 0.0.39 Webmaster Tools
- 0.0.40 SEO Services
- 0.0.41 Content & Page Optimization Tools
- 0.0.42 Keywords
- 0.0.43 Auditing
- 0.0.44 Proxies
- 0.0.45 Advertising
- 0.0.46 Link Building
- 0.0.47 Social Media
- 0.0.48 SSL
- 0.0.49 Penalty Checkers
- 0.0.50 On Page
- 0.0.51 Link Audit
- 0.0.52 Data Enrichment
- 0.0.53 Content Curation
- 0.0.54 Competitive Analysis, Traffic
- 0.0.55 Blog
- 0.0.56 Voice
- 0.0.57 Structured Data
- 0.0.58 A/B Testing
- 0.0.59 Alerts
- 0.0.60 Content
- 0.0.61 Website Scrapers
- 0.0.62 Validator
- 0.0.63 Training
- 0.0.64 Remarketing
- 0.0.65 CSS
- 0.0.66 Data Studio
- 0.0.67 Domain Tools
- 0.0.68 E-Mail
- 0.0.69 Onboarding
- 0.0.70 Inspiration
- 0.0.71 Growth
- 0.0.72 Domain Auctions
- 0.0.73 Conversions
- 0.0.74 Public Relations
- 0.0.75 Ranking Factors
- 0.0.76 Text Editors
- 0.0.77 Source
- 0.0.78 SERP Fluctuations
- 0.0.79 Traffic
- 0.0.80 Graphic & Video SEO Tools
- 0.0.81 Keyword Generators & Analyzers
- 0.0.82 Backlink Analysis SEO Tools
- 0.0.83 Web Page Ranking & Tracking Tools
- 0.0.84 Conversion Rate Optimization
- 1 About the author:
Technical SEO Tools & Tool Suites
Airtable The hybrid offspring of an Excel spreadsheets and a SQL database
Alli AI Artificial Intelligence for SEO
Anstrex Ultimate Build Campaigns Today by Spying on Your Competition
SEO-Browser Simple tool for seeing your site from the eyes of a search engine spider
Lipperhey This tool analyzes your site for technical SEO issues and provides a basic SEO content analysis.
Redirect Path The HTTP header & redirect checker for SEO Blogpatcher On Page SEO checker CBEngine Affiliate Marketing Tools & Click-Bank Calculators Chrome Lighthouse A technical SEO tool that helps you to assess page speed, DOM rendering problems, and assess the mobile version of a site
ClickFlow This tool shows you pages on your site that have the highest potential for growth
Clusteric Provides features like site audits, competitor analysis, search visibility and more
Cocolyze All-in-one SEO tool
Colinkri Get your link crawled
CTR.tools Tool to test different title tag and meta description ideas
DebugBear Website monitoring for developers
DigitalBull GO GMB Audit & Optimization Tool
DomDetailer Professional Domain Quality Checking
EasyRedir Makes redirecting traffic between different domains super easy
eCom Inspector Find Winning eCommerce Products
Forecheck Crawls your site to uncover issues that may be holding you back from Google’s first page
GMBfactory Software for managing, posting and ranking GMB’s
Google Analytics Referrer Spam Killer Adds filters to your account that remove over 100 know spammy referrer websites from your list of referring domains
Google Codelabs Steps you through the process of building a small application, or adding a an existing application to a webpage
Google Developer in Chrome Google Chrome for developers
Google Drive (Sheets, Data Studio, Docs, etc). Complete free suite of document and file storage and processing tools
Google Lighthouse An open-source, automated tool for improving the quality of web pages
Google Mobile-Friendly Test How do you know if a page on your site is up to snuff? Just enter the URL into the Google Mobile-Friendly Test Tool…and you’ll get a simple “yes/no” answer from Big G
Google XML Sitemaps A wordpress plugin that creates an SEO-friendly sitemap of your site automatically
HeadMasterSEO Lets you check 301 redirects and canonical URLs on huge lists of URLs with ease
Hreflang Tags Generator Tool Create Href-lang tags with ease
JSONLD Tester Chrome Extension Check structured data / rich snippets on a webpage regardless of whether it is online, on an intranet or behind a passworded page.
Kill Duplicate Scans the web for content thieves
LinkPatrol A WordPress plugin that shows you all of your site’s external links
Marketing Miner Data mining tool for online marketers
META SEO Inspector Chrome Extension Inspect the META data found inside web pages, usually not visible while browsing
Metaforensics.io SEO and Site Architecture Tool.
Mongools Backlink Analysis, Website Analysis, Keyword Research, SERP Analysis and Rank Tracking.
MorningScore An all-in-one SEO tool made for busy founders and marketers
Neil Patel’s Tools A suite of tools for keyword research, domain research, and backlink data.
Neils Bosma’s SEO Tools for Excel An SEO Add-in for Excel with lots of features.
Pulno SEO Audit and Website Analysis
Rank Math SEO Plugin Free WordPress SEO Tools
Rankactive SEO software platform
Rarchy A visual sitemap creator and generator tool
Rel Nofollow Checkbox This WordPress plugin lets you easily set links on your site as “nofollow”
Robots.txt Viewer Chrome Extension Check the robots.txt content on websites with one click
Search Latte Enter your keyword, pick an international version of Google, and see that country’s search results
SeeRobots Chrome Extension Displays the meta robots information of the website you are viewing
Senuto SEO tool set rank tracker, keyword explorer and more
SEO Effect tools Comprehensive set of SEO tools
SEO META in 1 Click A tool that displays all meta tags/data and main SEO information clearly
SEO Monitor A dashboard for your SEO performance
SEO Ultimate for WordPress All in one SEO Plugin tool
SEO Weather’s Bulk Metrics Checker Get a list of PA and DA for a large list of URLs
Seobility A site auditor
Seolyzer.io Live log analysis to improve SEO
Seomator An SEO audit software suite that gives loads of information about a site’s SEO health
SEOPress A simple & fast SEO Plugin.
SEOptimer Analyze Websites With this Free SEO Audit & Reporting Tool
SEOrch.eu On-page SEO Tool and SEO Check
SER Verified Lists SER Verified Lists Verified Targets Solution For GSA SERPs
SerpAPI Google Search API
SERPed Suite of SEO Tools.
SERPsim SERP snippet generator and SERP simulator optimization tool
Simple Htaccess Redirects & Rewrite Generator A tool that ensures redirects are setup correctly
Sinum Suite of SEO tools
Spider Test Tool This search engine indexing simulator tool shows the source code of a page, all outbound links on the page, and common words and phrases found in the page copy
The SEO Framework Plugin on WordPress An SEO plugin that follows the white-hat guidelines and rules imposed by WordPress and search engines.
Traffic Travis SEO Software for your SEO & PPC Management needs
Web Developer extension Quickly get data about any On-Page parameter
Web Sniffer A small tool to catch redirects, including redirect chains and loops
Webbee SEO Spider Crawl Everything on your Website
WebCEO A world-class SEO platform that gives you access to a bunch of tools to boost your SEO
Website Grader by HubSpot Grades your website based on performance (loading speed), mobile optimization, and on-page SEO
WP Speed Fix WordPress Speed Optimization Service
Xovi All-in-one online marketing suite
Postlight Mercury Browser extension to convert pages into clean text. Has an AMP converter tool as well
AMP Validator Chrome extension to check if a page is AMP, and then run it through the AMP Validator
AMP Project Another AMP Validator
AMP by Example A tool to help make your website AMP compatible.
WebCEO Software suite designed to help run an agency including auditing tools and lead generation
STAT Rank tracking and SERP analytics tool for large-scale
Sistrix Software suite for agencies that identifies SERPs, helps with keyword research, page structure, and more
SEOmonitor Agency platform that includes Rank tracking and client retention
SEO PowerSuite Software suite that includes rank tracking, website auditing, Backlink research & auditing, and link building
Searchmetrics Enterprise level software suite
Unamo Agency analytics & reporting suite
linkdex Agency competition research software
Hubspot CRM with marketing automation
Conductor helps you create marketing that matters
Bright Edge The global leader in enterprise content performance.
Positionly Combines all the functionalities you loved at Positional with other innovative features.
Youtube Analytics Video and video search analytics
Yandex Metrica Analytics platform for Yandex
Webtrends Intranet analytics platform for SharePoint
Uprise.io Social Media Analytics & Research tool
Google Tag Manager Google platform to create new tags for conversion tracking in Google Analytics
Statcounter Analytics software for user behavior tracking
Segment Analytics platform that integrates with multiple analytics platforms.
Referrer Spam Remover Tool to remove bots and fake traffic from Google Analytics data
loganix Tool for removing spam traffic from tracking
QuickSprout Analytics platform that plugs into Google Analytics to give detailed reports
Matomo Web analytics platform that allows heatmaps, session recordings, a/b testing, funnels, goals, and form analytics
Hotjar User behavior analytics with heatmaps and recordings
Heap Analytics platform
Google Analytics Configuration Tool Tool for configuring tracking codes, campaign URLS, and rank tracking
Fullstory Solve problems, find answers and fine tune your customer experience with digital intelligence platform
Clicky Monitors, analyze and reacts to traffic in real time
Pave AI Turn your Google Analytics data into insights using A.I
Intercom Observe Track, segment and understand every customer
GAChecker GA Checker spiders your site just like a search engine. GA is able to identify which pages contain Google Analytics or AdWords.
Crazy Egg Use Crazy Egg to help improve what’s working, fix what isn’t and test new ideas.
Analytics Course Become a Google analytics wizard with training
Barametrics Engagement tools for SaaS and subscription businesses.
Piwik Powerful web analytics platform that will give you and your business 100% data ownership and user privacy protection.
Referral Ghost Spam Removal Tool Quickly filters out spam bots by creating a segment in GA that will ignore traffic from spammy websites.
UTM Builder Create custom campaign parameters for advertising URLs.
Share Count The first API tool capable of giving you holistic engagement data on your website.
Segment.io Collect, clean and control your customer data with Segment.
Agency Analytics A reporting tool designed for digital marketing agencies
Sheer SEO SEO software that will autmoate your SEO efforts with rank tracking and link buidling
Supermetrics Report automation tool for PPC, SEO, social and web analytics
Reelevant Turn your mass marketing campaigs into content
Infusionsoft Create a repeatable sales process that makes it easier to set upo appointments, track leads and get quotes
ActiveCampaign Email marketing, Sales and CRM messaging
Agency Analytics A all in one reporting platform for agencies, SEO, PPC, Social, and call tracking dashboard.
User Engage A full marketing automation software for all messaging relationships.
Microsoft Flow Create automated workflows between all your favorite apps and services to get notifications and synchronize files
Infusionsoft Create a repeatable sales process that will help make it easier for you to set up appointments track leads and get quotes.
Autopilot Capture new leads from your website, app or blog and nurture them with personalized messages.
If This Then That A free way to get all your apps and devices talking to each other.
Mautic Mautic has joined forces with Acquia to deliver the world’s only open digital experience platform.
SENuke Automates today’s most crucial ranking factors to help boost your website.
Tray Integrate your entire stack with leading general automation platform.
Zapier Pick apps to explore workflow ideas
Simply Static Create a static site that can serve separately from your WordPress installation
Yoast Helps millions of websites rank higher in search engines.
ShortPixel Image Optimizer WordPress image optimization plugin
AMP Aims to enable web experiences that are consistently fast
Lazy Load XT Lazy Load is the fastest, lightest and fully customization lazy load plugin.
Glue for Yoast and AMP This tool makes sure your meta-data is implemented correctly.
Autoptimize Autoptimize makes optimizing your site really easy. It’s able to aggregate, minify, and cache scripts.
Plugin Organizer This particular plugin will allow you to change the order that your plugins are loaded, selectively disable plugins by any post type or wordpress managed URL.
Redirection One of the most popular redirect managers for WordPress. You can easily manage 301 redirects and keep track of 404 errors.
Pusher A category leader in robust API’s for app developers buiding realtime communication features.
Pushcrew Beyond emails and new age channels. Keep your visitors engaged with automated marketing campaigns through web push notifcations.
OneSignal The market leader in customer engagement, powering mobile push, web push and email.
Pitchbox A all in one link prospecting and outreach tool. Enter a few words and the tool will scan the web for people to promote to.
Outreach A tool that will search the web for websites that cover those topics.
Onalytica Content Get the right influences by topic, content and category.
Nivicakk New blogger outreach tool. Search for influential people to reach out to.
Mixmax This tool helps with personalized communication
JustReachOut PR software to get the exposure you need to grow your business.
Charlie App Automate the hours of call prep and prospecting you wish your reps had the time to do.
Buzzstream This tool makes the messy job of email outreach and link building more organized.
Ninja Outreach An impressive new blogger outreach tool. Allows you to search for influential peeps and reach out to them.
ShareX Screen capture, file sharing, productivity tool.
Openvid Narrate and capture. Instantly share videos to communicate
Loom A work communication tool that helps get your message across with a video.
LICEcap A intuitive but flexible application for Windows and OSX. Designed to be lightweight and function with the highest performance.
Screencast-O-Matic Video editing shouldn’t be difficult. These simple and intuitive tools help get the job done easily.