The Best 7 Tips to Optimize Your Google My Business for Auto Repair

The Best 7 Tips to Optimize Your Google My Business for Auto Repair

Google My Business for Auto Repair is the solution for many auto repair shop owners that are looking for a way to increase the number of customers that visit their shops. While many of them are in a fierce battle competing with larger businesses online, their online marketing strategies are in no way working for their business.

If you own an auto repair shop, you should know that people now search online for almost every product or service they need, primarily through their mobile devices. This has made mobile phone searches the dominant method through which people find and locate local businesses.

What this means for you is that to increase visitors to your shop and increase sales, you’ll need to make yourself more visible online. Perhaps the best way to do this is to optimize your website and Google My Business (GMB) page. By optimizing both your website and GMB, you’ll be giving your customers a better experience and increases the chances of them finding you online whenever they search for your services.

Verifying your GMB page is the first step to bring more customers to your shop. In this article, we’ll offer some essential tips on how to optimize your website and your GMB page.

Tips To Optimize Your Auto Repair Business GMB Page

#1: Get Your Information Right

Thеrе аrе different раrtѕ оf your Google Mу Business listing, ѕо lеt’ѕ ѕtаrt with your core buѕіnеѕѕ information:

  • Name
  • Address
  • Phone Number
  • Website
  • Description
  • Category
  • Attributes

Google My Business will request your name, address, phone number and website (which is otherwise known as NAP) to begin the listing creation process. This information will be indexed by Google search and Google Maps, providing a foundation for your local SEO.

Your information should be consistent with what’s currently listed on your website as much as possible. Inconsistencies in this information can negatively impact your search ranking.

When entering your address, make sure it matches with the correct coordinates on the map and includes the same zip code (5-digit vs. hyphenated 9-digit zip) provided on your website. You’ll also want to use a local number instead of a national or call center number.

After you’ve provided your NAP, the next part to focus on is your business category and company attributes. You can add as many categories as you’d like, however you can only use Google’s pre-made list of categories. Use as many as apply but don’t use any irrelevant categories.

You should consider your keyword strategies when adding your business category and attributes. However, you need to do this with care so that you won’t be stuffing your listing with keywords.

#2: Update Your Auto Repair Shop with Events and Holidays

Google doesn’t want to send customers to your business when you’re closed, so you want to make sure your hours of operation include Holidays. There is an option for you to set special hours for the holidays and events in advance. Once logged into your GMB page you’ll head over to your dashboard, from there you’ll go to the info tab and on the left side will be a place for you to edit the special hours.

#3: Research Potential Keywords

Keywords are groups of words that people use when looking for your services. This is one of the essential tips for optimizing your GMB page. You must identify potential keywords related to auto repair in your area.

Keyword research is an entirely different subject, but if your GMB listing has been around, you can use it to get a basic idea of your keywords. Go to your GMB dashboard and click on Insights. Here, in addition to seeing how much traffic your GMB listing created, you can see the search terms people are using to find your listing already. This can give you an idea of the types of keywords you want to focus on.

To assess recent query, consider setting the date range to a three months to give you the most information. Then check the queries that seem to be the most popular based on the number of users searching for your services.

One exciting thing about Google My Business is that its metrics are based on unique users, unlike what with Google Search Console that reports on impressions. This means your auto repair business can easily note popular phrases most people use to find your website, and on an individual basis.

#4: Ask For Reviews and Respond To Them All

Reviews are the lifeblood of local search. It’s a simple equation. When you’ve got good reviews on your business page, your potential for getting more customers goes up. There are some instances where bad reviews can also present you with a golden opportunity. This may sound counter intuitive, but when users read a gracious response from the owner, they know that even if things go wrong, you’ll make sure to fix it.

most people like a second opinion — a good reason why 90% of people read reviews before making a purchase. A recent study done in 2018 found that 68% of consumers search for local businesses at least once a month. That’s a 10% increase from 2017.

So, how do you get reviews from your customers? It’s simple. You ask them! While some sites may discourage this, Google My Business actively recommends it. You can send a link to your customers in a few easy steps.

  • Go to your Google My Business dashboard.
  • Click on Info.
  • Select the @ symbol to create your GMB Shortname.
  • Click on Home.
  • Find the section that says “Get More Reviews” and click “share profile”
  • Copy the link and send it to your customers by email, text message, or other instant messaging apps.

While the best time to ask for a review is right at the time of service, make sure you share with your previous customers by sending the link via email or text.The worst that can happen is they don’t write you a review.

After you start to gather reviews on your listing, you’ll need to respond to all of them. Even the ones that are bad – especially the ones that are bad. Take time to write a message to each reviewer using the Google My Business dashboard. 44.6% of people say they would be more likely to visit a business if the owner was responding to negative reviews.

If your reviews are arriving with a perfect 5-star rating, this is your opportunity to turn a customer into a passionate supporter of your business.

Pro-Tip: Use keywords in your responses to show Google you’re relevant. For example, if someone writes you a 5 star review, say “Thanks customer, it was a pleasure doing your brake repair in our city.”

#5: Use your Google My Business Messager

What if your customers have a question they want a quick answer to? How will they get in touch with you?

The simple answer is “They’ll call the number on my GMB” but that’s not always the case. Many people, especially younger people, prefer text based communications. Google knows this, and that’s why they implemented the GMB messenger. If you use the GMB App on your phone, you can enable instant messaging straight on your GMB listing.

Google My Business for auto repair can use the GMB messenger

#6: Use Google My Business for Auto Repair to add posts and share business updates

Google added the posts feature back in 2017. This feature allows you to share content about your business, much like a Facebook post. You can use text, photos, and even add a call to action button.

As soon as you’ve verified your GMB listing, you can begin creating posts. Click on the posts tab of your GMB listing and click the one of the different types of posts:

  • Add Update: You can create a regular social media style post here with text and images and a CTA button.
  • Add Event: If your business is doing something special, you can create the event on your GMB page so it will show up on Google.
  • Add Offer: Got a sweet discount you’re offering? You can add it to your GMB lsiting so when users find your business they see it right away.

#7: Track Customer paths through Google My Business Insights

As with any marketing strategy, it’s important to measure thei mpact of your Google My Business listing on your auto repair business. And the good news is that Google has built-in tools to help with that.

Google My Business Insights can tell you:

  • How customers are finding your business – direct vs. discovery searches
  • Where on Google your customers are finding your listing – Search vs. Maps
  • The actions your customers are taking on your listing – visiting your site, clicking on directions, browsing the photo gallery, or calling you
  • Total phone calls and time when customers are calling

Google My Business tracks user actions in the Insights section of the dashboard, which can help you understand what customers find valuable in your listing. You can even compare some elements, like photo views, to your competitors’ performance. All of these information can be used to track your customers’ conversion path, and provides a comprehensive understanding of your customers’ actions prior to reaching your website.

The Bottom Line

There are many ways customers can find your auto repair business, but there’s no denying that Google Search is an incredible gateway to your website. So get your Google My Business page optimized and position your auto repair business where the people searching for it can see it.

Optimizing your Google My Business for auto repair is just the first step to dominating the search rankings and getting more customers. Learn how we used citations to get more customers for the largest auto repair shop in Los Angeles.

Robert Portillo, founder of Nimbus Marketing, and his family.

About the author:

Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.

How to Do the Best Local SEO for Yacht Dealerships in 2020

How to Do the Best Local SEO for Yacht Dealerships in 2020

Doing local SEO for yacht dealerships might not sound easy, but this article is here to help you get started with your SEO. According to NMMA (National Marine Manufacturers Association), the boating industry has seen an increase in the last 7 years and expects to see additional increases. The question is, are these Yacht dealerships being found online? Everyone knows that people will search online to find a business or service that they’re looking for, and the same thing goes when buying a Yacht.

The new world of Google for boat dealers

In today’s world, almost everything is digital, and the marine industry is no exception to this. Yacht dealers who understand this and getting their business found on search engines will eventually bring in more sales. If you were to do a quick search on Google with the keyword “boats,” you’d see results at the top of the page for boat dealerships. If you were to search the keyword “boat,” you’d see different results.

So how does Google determine what businesses should be included in the search result? Google considers more than 200 ranking signals to bring up the best result for their users. While many of the signals come directly from the websites or businesses, there are also some other signals that Google will consider, such as online directory listings, backlinks, citations, and consumer reviews.

For a yacht dealership, your priority is to make sure you show up in these local searches. This means you’d need to take your local SEO more seriously. While there are more than 200 ranking signals to be considered its best to capitalize on the ones that have been proven to be effective in boosting site performance in the local sphere.

How Keywords can help boost your Yacht dealership’s local domain authority

Before we can look into how you can implement local SEO for yacht dealerships. We need to first look into some important things that you should know about Local SEO, and that’s keywords.

Whether organic SEO or local SEO keywords play a vital role, keywords tell Google what your site is all about and what users can get from each page on your website. If you’re looking to build an organic presence in an area or if you want to build relevance around a subject matter, you’ll need to create a library of pages that have keywords related to that subject or area. What keywords do is help establish your site as a relevant source of information when users are looking for that topic or in that region.

If your target city was Santa Monica, even though your business location is just outside that city, you might not be able to outrank a yacht dealership in that area. But if you were to optimize your site for Santa Monica, you’d be able to rank organically for Santa Monica.

Building local content for your yacht dealership

When you’ve chosen a primary city, you’d like to focus on, the next thing to do is start writing the content. It’s important that you first identify the city you want to target and get as many relevant keywords as possible.

One great thing about writing local content is that since this is your expertise, the writing for it’ll come naturally. If you’re one of the yacht dealerships that’s involved with community events in your area, start by writing about them, and putting it up on your blog or Google My Business page, you’d then be attracting more people to your site. Anytime someone is searching for that particular event or events like it, your site will come up. Every post you put up on your site should focus on a keyword phrase. Keyword phrases should include the name of the event as well as the city it’s in. This is crucial for content.

Always try to center your writing around the keyword, and when you’re about to post the content, ensure you use the same keyword in the URL, meta title, meta description, image alt text, and in the body of content. This will give Google a clear understanding of what your pages are all about.

Why focus on local SEO for yacht dealerships?

Building local SEO for your yacht dealerships comes with a lot of benefits for your business. Here are some of the important benefits local content marketing has to offer:

  • It helps expand your library of keywords, which in turn will help drive more people from your area to your site. 
  • Having more people from your area visiting your site for relevant information will call Google’s attention to the rise of relevant traffic to your site. This can make you rank higher on result pages
  • Local SEO gets your brand some recognition. Even though most people landing on your site may be there to read up on information. When it comes time to buy that yacht that they’ve had their eye on, they’ll surely remember your site. 
  • It promotes backlink development.

Your site is Important to your sales and to your overall brand management. It’s important to do everything you can to make sure you get it noticed.

Let’s look at some things you need to do to get your Yacht dealership SEO right

#1 Get yourself into more directories

This may not be fun, but it’s worth it. You’ll be required to sign up for a bunch of online directories for your yacht dealerships. You need to do this right, so take your time! This may be the most tedious of all the many SEO tips for your yacht dealership, but it’s also vital when it comes to improving your website ranking.

Some good examples of directories are Yellow Pages, Yelp, or the Better Business Bureau. Creating a profile on these top-notch directories has a way of increasing traffic to your website as well as improving your rankings. This can also improve your site’s rankings and allow more customers to leave reviews on your page.

Useful tips for submitting your website to a directory:

  • Use the full name of your business
  • Use the same information on every directory, including your name, address, phone number, and website
  • Look for some relevant and high-quality pictures to upload
  • On the directories, write a short and captivating description or “about us.” Make sure your description is different for each directory.
  • Use relevant tags on the directories. You want to make sure your business is listed in yacht dealerships or something similar. So, use appropriate tags that’ll give you a better chance of showing up on Google.

If you’re still confused about which directories you should add to, here are some free directories to list your business on:

 

  • Google My Business
  • Yellow Pages
  • Yelp
  • Insider Pages
  • The Better Business Bureau
  • SuperPages
  • Merchant Circle
  • Manta

#2: Optimize your Homepage

Your home page is one of the most important pages on your website, so it’s important to make sure you’re optimizing it. Here are some tips on how you can achieve this: 

 

  • Make sure your home page is linked to all the important pages on your site. You can put those links in the menu bar or in buttons on the homepage.
  • Make sure your homepage vividly describes your business – who you are and what you do. Your audience should immediately be able to tell what type of yacht you sell and where you’re located immediately, they land on your homepage. So, give it your best by using the right words and keywords to describe your business.
  • Be careful and selective with your language. Make sure your language is clear, clean, short, and decisive.
  • Include some high-quality and eye-catching images. But be careful, so you don’t overdo it.
#3: Take your social media pages more seriously

Your yacht dealership also needs a social presence. When it comes to implementing an effective Local SEO strategy for a yacht dealership, signing up for Instagram and Facebook is very important. Once you’ve set up, your social media accounts use the following tips to get the most out of them.

  • Post regularly on your social media pages. Even if it’s a silly update, just make sure you put something on the page once a week. In the case of Facebook, consider using pictures; they seem to work best.
  • Ensure all the information about your company is correct.
  • Promote your posts. 
  • Get people to engage with your post. Let them contribute and share knowledge on your page.

 

#4: Blogs are important

Just like social media, blogging is also another important factor to consider when considering how to do local SEO for yacht dealerships.

Regularly update and share news on your website. Write about company news or about the industry. Focus on just one topic per blog. When your blog is well-focused, the better results you’ll get from it. Below are some tips to help with blogging: 

  • Write posts about yacht sales
  • Blog about the events you attend, host, or sponsor
  • Don’t get yourself involved in opinions. Instead, write about more insightful topics and include some relevant sources in the post.
  • Talk about industry trends. Look for what’s happening in the yacht dealership corner and discuss it.
  • Don’t forget to include relevant and quality images in your posts.

 

Here are some tips for doing local SEO. Find tips on writing a successful blog post for your website. 

Robert Portillo, founder of Nimbus Marketing, and his family.

About the author:

Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.

The Most Successful Checklist for Blog Posting in 2020

The Most Successful Checklist for Blog Posting in 2020

Here is the most successful checklist for blog posting in 2020. You may have heard the adage “content is king”. That’s truer today than ever. It’s becoming increasingly important that businesses create unique content for their web pages and blog if they want to convince Google that they’re the experts in their field. Writing for blogs is distinctly different than writing for other formats. It’s important that many different factors are considered when creating and writing for your business blog.

Having a blog and regularly creating posts really is complicated. If you want to be found by the search engines, there are several factors you need to consider and implement when writing your article. I have created what I feel is the most comprehensive checklist for blog posting. If you master even a few of these techniques, you could gain a real competitive advantage in your industry. I have broken down the considerations into four groups: Content Considerations, User Considerations, Search Engine considerations, and General Considerations.

Content Considerations

The first portion of this checklist for blog posting is the content considerations. This involves the way you will write and layout your blog posts.

checklist for blog posting
  • Headline: First on the checklist for blog posting is the headline. This is the most important part of the blog article. Stay away from common blog headline formats and tactics. Create bold, unique headlines that stop the reader’s eyes and beckon them to read more.
  • Reading level: for most audiences, write at a 3rd-grade reading level. Google knows that articles written for 3rd graders are more easily understood and read more often. Of course, this depends on your audience. If you’re writing articles for doctors, you’ll want to increase the grade-level much higher. There is a great tool for this and many other factors here: https://wordcounttools.com/
  • Conversational tone: don’t speak at your audience, speak to them. Try your best to write the same way you would talk to somebody. Don’t be stiff and robotic. Use contractions such as “don’t” instead of “do not” just like you would if you were talking.
  • Bolding: data shows that people often skim instead of, or before reading an entire article. Bolding key sentences cater to these types of readers and clarifies the main points the author is trying to convey.
  • Bullet points: it’s important to break up long content with occasional bullet points to help structure the content for ease of reading. Create a few short paragraphs and then a bullet point list to break up your article and make it easier to digest.
  • Synonyms: don’t stuff your article full of keywords over and over. Use a thesaurus and find words that mean the same thing, or are very similar, to your keywords.
  • Storytelling: if possible, write your blog article in a way that tells a story. The human brain is hard-wired to love a good story. There is an excellent and informative article about this topic in the Harvard Business Review located here. Storytelling should conform to a structure. Common structures include:
    • Past, present, future
    • What? so what? now what?
    • Problem, solution, benefit
  • Sub-headers: by dividing your blog article into easily readable sections, you improve the overall user experience. Increasing the user experience helps your SEO. Google wants you to focus on the user. You should want the same thing.
Word counts should be on your checklist for blog posting
  • Word count: always create blog posts that are at least 1,500 words. Google knows from billions of pieces of data that users don’t read 500-word articles nearly as much as longer articles. If you’re still writing 500 or 1000 word articles, you may be wasting your time. It’s better to write one 1,500-word article than three 500-word articles. In fact, 1,500 words may already be past their usefulness and on the way out. Research by SerpIQ shows that the majority of the top 10 search results on Google that feature blog articles have 2,000 – 2,400 words. People’s attention spans have become more extreme. They seem to either want to read 140 character snippets or they want to dig in and really learn. This article is about 2,600 words.
  • Paragraph length: break your paragraphs into 3 – 5 sentences. Create 3 – 5 paragraphs and then create a bullet point list or other breaks from the paragraph structure, such as a “Did you know?” or “Quick Facts”
  • Sentence length: keep your sentences as short as possible. Read and reread your sentences to eliminate any unnecessary words.
Fonts on your blog posting checklist
  • Font: a lot of people that like to read are older. Make sure that your font is readable. Increase the font size and don’t use strange fonts for your blog posts.
  • Proofread: your blog article can’t have any typos or grammatical errors if you want to rank highly in the search engines. Read and reread your blog article over and over to ensure it’s proper. Take a break from your article and read it the next day to help gain a fresh perspective. Ask a friend, colleague or highly-literate employee to copy edit your work. A great tool you can use to ensure this is www.typosaur.us.
  • Supporting data: if you can, use numbers and statistics to back up your points. Numbers and statistics have been proven to increase trust by illustrating the research you put into your article. This gives your readers more confidence in your information and increases the likelihood that they will share your article.

User Considerations

The next consideration on this checklist for blog posting is user considerations. This involves things like who you’ll be writing for how you’ll be helpful to them, and the useful elements of the article.

  • Know your audience: ideally, you would have developed 3 key buyer profiles. By identifying the types of people, you want to read your article or your customers. You’ll do a better job of writing content that speaks to their needs. It’s helpful to understand the 3 stages of the buyer’s journey: awareness stage, consideration stage, and decision stage. Most people who read long blog articles are researching and fall into the consideration stage. They’re most likely looking for solutions to problems they’re having. By structuring your content with this in mind, you can focus on providing solutions that might appeal to them.
Every good blog post has a target audience
  • Authority links: especially when referencing arcane, technical or industry-specific terms, these can be very helpful for readers to include authority links to define and explain what these terms are.
  • Conclusion: near the end of your article, prepare your reader that the end is near. Create a synopsis of the entire article, for those who skim, and to fortify the meaning of your article. End your blog post with a pleasing conclusion, or in the case of storytelling, with a happy ending.
  • Call to action: incorporate a call to action into your conclusion by offering advice with a link for more information, contact form, a link to a related article, a to-do list, a phone number, and free consultation or a link to your shopping cart website, if promoting a product.
  • Social: be sure to include your social sharing icons. Because there are so many social platforms, list as many as you have. Be sure to invite them to share it politely. Don’t just stick the icons there and expect readers to share. Ask them nicely. Like this: “if you enjoyed this article, maybe somebody you know will too. Please share ☺”
Blogs are great for social media shares
  • Introduction: introduce the author at the end of the article. Include a brief BIO and a picture if possible. Stay away from headshots and include a more personal picture, such as the author with their children, or dogs, or a snapshot of them playing a sport. This can humanize the author and help them to resonate with the interests of the reader and increase their fan base and subscriptions.
  • Gratitude: thank the user for taking their precious time to read your article.
  • Participation: encourage your audience to participate in the process. I recommend ending with a question. If the article was about cleaning gerbil urine stains out of Persian rugs, ask the audience what their favorite urine stain removal techniques are.
  • Moderation: leave your blog open to comments and make sure to moderate them. Be kind to off-the-wall comments, delete comments that are clearly spam, and use each comment as an opportunity to build trust and connections.

Search Engine Considerations

When ticking off your checklist for blog posting, you can’t ignore the search engine considerations. These are the considerations you must make regarding how search engines like Google will read your article.

Make sure you're considering keywords for your blog content
  • Keywords: it’s crucial to identify the proper keywords to use in the article. If you have performed keyword research, focus on one or two of your primary keywords for the article. It’s crucial to insert the researched keywords and incorporate them in a natural manner into each blog article. Ideally, these keywords are included in the blog headline and at least one heading. Keywords should be included in the introduction and conclusion of your article.
  • Meta-description and snippets: create a compelling and persuasive meta description that helps search engines create a dynamic preview of your article in the search results. The preview in the search results page is the bit of text below the search result link. This description can make or break your blog article. If the description isn’t compelling, the user may choose a different article with a more interesting description, even if the article ranks lower.
  • Internal links: always have at least one link to another page on your website. A simple way to do this is to link to an older blog article that goes more in-depth on a topic that you referenced in the current article. You could also link to one of your subpages that discuss your services on a related topic. The reason for this is that if your blog starts to rank, it will pass SEO juice to the internal page. And if you do it in a way that’s helpful for users, this will help your SEO.
  • Hosting: always host your blog on your own domain, such as www.company.com/blog. Don’t host your blog on another site, such as www.blog.company.com.
  • Speed: Test your blog to see if you can reduce loading time. You want your blog to load as quickly as possible, ideally under 2 seconds. 50% of users will leave if your blog takes longer than 5 seconds to load. There are quite a few excellent speed test websites. Google even has its own located here.
  • Compatibility: readers are using all kinds of devices to read with. It’s imperative that your blog is responsive and adapts to any device being used. If you need help making your blog or website responsive, feel free to check out our excellent services in that arena on our services page.
  • Yoast: if using WordPress as your blogging platform, consider using the Yoast plugin. This fantastic plugin guides you through the process of optimizing key elements of your blog post.

General Considerations

The final portion of this checklist for blog posting is the general considerations These are considerations that are less specific to your article, and more about your blog overall.

  • Your blog article URL: your blog article URL should be a friendly URL that’s as short as possible and easy to read. Some blog articles are still using a technical structure, such as https://www.quicktally.com/blog/2016/10/24. Google has a clear preference for articles that use a friendly structure, such as https://www.quicktally.com/blog/How-Hedy-Lamarr-Invented-ARS 
  • Introduction: start your blog with a bang and rapidly get their full attention with a surprising fact, a quick and unusual question, or a brief story that ends in a cliffhanger that’s resolved at the end of the article.
  • Subscription: offer readers the ability to subscribe to your blog. When new articles are written, subscribers can be notified. When they visit your blog repeatedly, you gain a fan base and traffic to your blog. Webpage traffic is a top SEO factor.
Offer subscriptions on your blog
  • Be different: choose interesting articles that ideally have never been written about. Write in a compelling and unique manner that engages the reader. Often creating a unique topic is the most important aspect of the blog. If you write an article that 1,000 other people have already written about, there is little chance that your article will ever rank on the first page of Google or be found. Sometimes it’s very easy to write about a topic that hasn’t been written before. You can do this by being more specific. For example, instead of writing an article on how to create a great headline, write an article on how to create a great Vimeo video headline. Or instead of writing an article on how to remove stains from carpets, write an article on how to remove cat feces stains from shag carpeting. It’s important to not write on a topic that nobody will ever search for. Use your good judgment and whenever possible, do some Googling yourself to see what other people are searching for.
  • Images: include at least one attractive image and preferably multiple images that paint a picture of the takeaways from your article. Ideally, each image is a unique image that’s not a stock photo. The image can be a photo, a cartoon, a sketch, a video or many other types of media such as social media posts, quotes, and presentation slides. Be sure to caption images with a helpful and thoughtful description. If using a video, be sure to include the length of the video to respect the user’s time. Finally, be sure to use keywords in the alt tags used for the image or media.
  • Voice: have a consistent voice for your blog. This can be informative, humorous, helpful, family-oriented, technical, sarcastic and more. The key point is to choose a voice and stick with it. By having a specific voice, you cater to a specific segment of the population instead of trying to appeal to everyone. Targeting a particular section of your market increases the likelihood of readership and shares.
  • Outreach: this is a whole other topic, but it’s important to understand that if you build it, they will not come. Or at least you can’t assume this. You have to promote your blog posts. Share the posts on your social media profiles, ask your friends to share it, ask your colleagues if you can share it on their wall. Include a link to the newest blog posts in your email signature, your bio, your social media profile descriptions, and other directory profile descriptions such as Yelp and Superpages.com. Consider posting your article on Linked-In Pulse. Perhaps even pay to boost or promote your post on Facebook and LinkedIn. Sometimes you have to prime the pump a bit to get things going. Here is an article that will introduce you to some possibilities for blog distribution outreach: https://www.inklyo.com/content-distribution-sites/
  • Be regular: it’s crucial that if you embark on creating and maintaining a blog you stick to a regular schedule. If you decide on once a month, then make sure to post your articles exactly one month apart. Never abandon your blog. It looks very bad when potential customers or fans come to your blog only to see that the last article was posted months, or years ago.
  • Have fun: if you really want to have the most impact on your readers (and search engines), have fun with your blog articles. There are billions of articles out there. Many of them are dry and boring. By having fun and taking chances with your writing, you’ll stand out from the noise and vastly increase your chances of being found, creating a readership base, and enjoying your job as a writer.

 

Thanks for taking the time to read my checklist for blog posting article. If you know anybody who might like this article, please share it. Did I miss anything? What are your favorite business blog SEO tips?

Robert Portillo, founder of Nimbus Marketing, and his family.

About the author:

Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.

How Citation Consistency Dramatically Helped the Largest Tire & Auto Repair Shop in L.A.

How Citation Consistency Dramatically Helped the Largest Tire & Auto Repair Shop in L.A.

Tire and Auto Repair Shop Millionaires are Impressive

 

Bob was a self-made millionaire 2 times over. We’d been in a business networking group called LeTip for many years. He owned the largest tire and auto repair shop in Los Angeles. We had coffee a few times, and Bob explained to me how he made his millions. He had worked in the tire industry for a few years as a young man when he purchased the company he worked for. He spent the next decade building the tire shop into one of the largest around.

He did so well in the coming years that he sold his auto and tire repair shop in his early 30’s and retired a millionaire. He started spending most of his time golfing and traveling. Soon he became bored because none of his friends or family had the money or free time to join him. As a result, he would often spend his time in foreign lands and on the golf course alone. That’s when he started a new business, built it from the ground up, and became a self-made millionaire once again.

I couldn’t help but notice that his auto repair shop’s website was outdated. I asked him a couple of times if he’d thought about rebuilding it or if he was interested in trying search engine optimization, PPC, Local SEO or other types of online marketing. He always rebuffed my ideas. After all, he was the self-made millionaire twice over. What advice did a relatively inexperience business owner have to offer him?

Ultimately he was stuck in his ways. He was still fixated on sending out postcards and other physical mailers. Who could blame him? They worked for him for years. So I gave up and continued to bring my vehicles to his shop for repairs and new tires. Sadly, many years later, Bob got sick and passed on his business to his grandson.

His grandson was an intelligent and extremely motivated young man in his mid-20’s. His ambition was impressive. You could almost smell the fire in his belly. While his 4 siblings went off to college to become attorneys and doctors, he was more interested in being a business person.

citation consistency for tire and auto repair shops

Citation Consistency Problems Arise

 

Sensing a new opportunity, I asked the grandson if he was interested in growing his business by increasing his search engine rankings. He quickly replied “yes” and signed up for one of our monthly search engine optimization packages.

We immediately went to work and quickly ran into a devastating roadblock. The website was built on a template shared by hundreds of other auto repair and tire shops. This made it impossible to update anything on his site except for his blog. Search engine optimization requires updating certain parts of a web page, including title tags, H1 tags, alt tags, and 11 other elements. But we were unable to access these elements of his website so we were stuck.

When we learned of this terrible situation, we contemplated calling to tell the Grandson that we couldn’t help them improve the rankings and search visibility for their auto and tire shop. In a company brainstorming session, we discovered that they had some significant citation consistency issues. They’d been in business for around 4 decades. During that time, they had multiple business names, addresses, and phone numbers. In the SEO world, name, address and phone number are referred to as “NAP”.

Google, Bing and Yahoo local SEO NAP number of ranking factors for business

These NAP citation consistency problems were causing their business to have far lower Google Maps rankings than they should have. The reason citation consistency issues cause problems is because when Google and other search engines see different business names, addresses, and phone numbers, they lose trust in a business. They don’t feel confident sending people to the wrong place.

Since we couldn’t update their website, we started correcting all the inconsistent directory listings, also called structured citations, to improve their NAP citation consistency. Since they’d been around for so many years, they had well over 200 citations.

It took us many months to get all the citations exactly consistent. As we corrected their citations over time, their local rankings grew. Their auto and tire repair shop went from 24 number one rankings to 84 number one rankings. They also went from 31 rankings in the 2-5 position to 65 rankings. Their rankings in the 5–10 position rose from 4 to 33. The chart below shows their explosive growth in #1 rankings as the top-10 and top-50 rankings. They experienced a 340% growth in 2 years.

Nimbus Marketing Delivers Big Time For Local Shop

 

Our efforts for this family-owned tire and auto repair shop paid off big time. The Grandson called me into his office and explained to me that since they hired us, their sales increased by over $800,000. He explained that although the increase in sales was not completely because of our SEO efforts, it was a large part of it.

This is one of my favorite customer success stories. It demonstrates the power of never giving up. It also highlights the importance of good research. If my team hadn’t thought to review their citation profile, we may have cancelled our campaign for them and missed out a big opportunity to help a local family-owned business.

To this day, we still can’t update their website. I can only imagine how much more their business would have grown if we could have.

Robert Portillo, founder of Nimbus Marketing, and his family.

About the author:

Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.

Customer Review Stories – Cancer, a Speeding Ticket and a Wildly-Unfair Review

Customer Review Stories – Cancer, a Speeding Ticket and a Wildly-Unfair Review

Crazy but true customer review stories: Episode 1

It was 2 p.m. on a Friday when she called. This customer had a hard drive that was unresponsive. She desperately needed some critical files off of her laptop by the end of the day for an important project she was working on. I felt her pain and invited her over for a free diagnostic. She arrived at my

shop and I immediately set to work recovering her files from her expensive laptop. There was only one problem: she forgot her power cord and the battery was dead. So, she hopped in her car and quickly drove home to get it.

About an hour later she returned to my computer repair shop and I finished the job and recovered her files. Total turnaround time was about 3 hours, including her trip home. I ran her credit card, thanked her for her business, and patted myself on the back for a job well done.

I was utterly shocked, no, I was near-mortally wounded the next day to receive a notification that she had written me a 2-star review on Yelp!
I was dumbfounded. Shocked. Stupefied. I was in absolute disbelief. As I read the review, I started to become angry. In the review she thanked me for the outstanding service, but complained that she received a speeding ticket on
the way home. She actually wrote me a 2-star review because she got a speeding ticket on the way home!
When I was working in the shop with her, we had a plenty of time to talk and she explained to me that the reason she was bald was because she was going through chemotherapy. She had cancer and it had spread. She also explained to me that she was tired and sick a lot, and having trouble finding work. Her brave story only fortified me, and made me more resolved to getting the job done at a fair price, and with free Rush Service.
I must have read that 2-star review 10 times. When I finally collected myself, I responded to the review in writing. I politely pointed out out that her review was unfair. I had provided outstanding service, and the
speeding ticket had nothing to do my company. What happened next nearly exploded my brain. Instead of seeing the point of my argument, she got angry and changed the 2-star review to a 1-star review!
This illustrates an important point that I wrote about in an upcoming article: never argue with a customer who writes you a bad review. But I was less mature and evolved as a businessperson at the time. I argued with her and got nowhere.
I tried messaging her on Yelp. She ignored me. I repeatedly called her and left voicemails. She never called me back. I tried text messaging her. She ignored me more. Her review hit me hard and was particularly painful because her one-star review was one of only a dozen or so for my business, so it brought
down my company’s overall ratings average from 5 stars, to 4 stars. This reduced the number of phone calls I received on a daily basis by a factor of 10.

This unfair review also hit my bank account. Up until this situation, I had never received such a terrible review. And I didn’t realize until later that not only was I arguing with her, I was doing so in a public forum. I never had to use the “send private message” feature on Yelp . My arguing with her made me look like a terrible business owner, even though I was completely in the right.

I persisted trying to contact her and eventually succeeded by blocking my caller I.D. Before she could hang up I practically begged her to remove the review. Flabbergasted, she said that if I made a donation to a local cancer organization she would

remove the review. So I donated to the Leukemia Foundation, designated her as the person who inspired the donation, and sent her a copy of the thank you note and receipt. Within a few days she removed the review. I had lost thousands of dollars in business, but the phone thankfully started ringing all day long again.
One day about three months later, I received a notification from Yelp that I received a new review. I immediately went to my Yelp business profile and noticed that this same customer had written a new 1-star review. I was stunned. She betrayed me! But when I read the review, it made sense. The customer had passed away and her sister, acting as somewhat of an online vigilante, rewrote the negative review and even went so far as to say that I harassed her sister. She went on to say that I harassed her dead sister who was suffering from cancer. I was mortified.

The phone stopped ringing again. The new review on Yelp was so long, that it took up two entire pages on Yelp. But this time I knew what to do.

Luckily, writing a negative review under someone else’s name violates Yelp’s guidelines. I reached out to Yelp and they not only removed the review, they removed the deceased’s Yelp profile completely. I only lost a couple of days and several hundreds dollars worth of business.
Then about 2 years later, I noticed that

we had another 1-star review. It was the sister again, more than two years later, going on and on about how I harassed her deceased sister. I wondered if this nightmare was ever going to end for good. I contacted Yelp’s customer service and explained the situation: that this person had never done business with us, and was the sister of somebody who had passed away. I supplied the history of the previous review they removed. Yelp removed the negative review and all was well.

What I learned from this crazy customer review experience is to never argue with a customer on a public forum. It makes you look even worse. Instead, keep communications private. And always remain kind and calm, even when customers are being downright unfair. Oh, and I also learned that cancer really sucks. To the deceased girl who wrote the bad review because of the speeding tick and then removed it, may your soul rest in peace.

Robert Portillo, founder of Nimbus Marketing, and his family.

About the author:

Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.