All You Need to Know to Get Your Business to the Top of Google

All You Need to Know to Get Your Business to the Top of Google

Gone are those days when only big businesses with big pockets can benefit from large scale marketing to get their business to the top of Google. Today, things have changed and it is now about who can smartly take advantage of the several digital channels to outrun

the competition using local search marketing.
Marketing has now turned to an “even field” where anyone can play. Many small businesses are taking advantage of the internet to promote their products and services in the best possible way. And the interesting thing about this is that it is working – they are making huge success from it.
Regardless of the size of the business, the digital age is giving businesses the opportunity to leverage the power of technology to grow their presence. As more companies get found via search engines, the online marketing trend grows stronger by the day.

What Exactly Is Local Search Marketing?

Local search marketing, which is also referred to as local SEO, is an incredibly effective way of marketing your local business online. It presents a golden avenue for you to let local customers

know about your products and services at the exact time they are searching for them online.
Whether you are a local plumber or a dentist, using local search marketing means a potential client looking for your service around your local area at a particular time will be led directly to you. It helps make your business more visible to potential clients online. Therefore, helping to improve the growth of your business offline as more customers find and locate you.

Local search marketing is achieved through a variety of methods, some of which greatly differ from what’s practiced in standard SEO. And of course, some of them are also far easier to manage.

Why Does Local Search Marketing Matter?

Organic SEO is great. As a matter of fact, if you are not a local business, that is what you should be focusing on. But if you operate a local business and looking to have more clients and customers in your geographical location, you may need to look beyond organic SEO.

In order to increase the visibility of your business, local search marketing is what you need to be using. Because the only way to get local search users to notice your business is by ranking for geographically-targeted keywords.

As a local business with a physical store, your topmost priority should be getting found on the internet. Whether you are a dentist or a plumber or shop owner selling a large variety of flowers, using your business location can help you stand out from “online-only” e-commerce businesses.

Still not convinced local SEO is important to your business? Check out these stats to see how important local search marketing is:

  • 88% of consumers who search for a local business online eventually call or visit its physical location that same day
  • When looking up the location of a local business, 86% of internet users use Google Maps
  • 46% of all Google searches include a query looking for local information
  • 72% of customers who search online for local businesses visit stores located within an 8km or 5-mile radius from them.

Now, what these numbers are telling us is that leads coming from location-based searches seem to be a major avenue for potential customers. And one thing is that those numbers will only keep increasing.

Benefits of Local Search Marketing to Your Business

The age of printed phone books is over, and more and more local customers are now turning to the internet to find local businesses – both on mobile and desktop. Learning how to rightly position your business using local search marketing has lots of ways it can benefit your business. Below are some of the effects your business can experience from local search marketing.

#1: local search marketing is timely and highly targeted

The major reason people do local searches is so they can find a local business, a product or service. When many local searchers search the internet, what they are looking for is a specific business name. But the truth is that most of these people don’t have a specific business in mind when they started their search.

#2: You will never miss out on potential customer

Mobile internet is growing, and the number of people who use tablets and phones to find the best local businesses on the go keeps increasing. As a matter of fact, in the US today, mobile digital media time is now higher (51%) compared to desktop use which is at 42%. Since local search SEO targets both mobile and PC internet access, it means you will never miss out on a potential customer. That indeed means a huge success to your business.

#3: You can enjoy the highest conversion rate

Compared to every other local advertising channels, local search seems to have the highest conversion rate. This means that by using local search marketing to get your business listed on as many online directory sites as possible, you will be able to convert 1 out of 2 leads into a permanent customer that buys from you every time.

#4: Local search marketing provides an awesome return on investment

Unlike what it used to be with other traditional advertising such as local newspapers, direct mail, leaflets, etc., there is little or no wasted exposure with local SEO. It helps you reach your potential customers just at the time they needed you. This way, local search marketing is not only efficient, but it is also cost-effective.

#5: Perfect for businesses of any size

Many of the local SEO opportunities are actually free. For instance, claiming your listing on Google My Business, Bing Places for Business, and many other inline business directories are absolutely free. That is nothing but a free promotion for your business!

#6: It gives you a hand over your competitors

Google My Business (GMB) is a free listing by Google for almost all businesses. Getting listed on GMB increases your chance of showing up in local search results on Google. However, only 44% of businesses have claimed a spot on GMB because many of them are yet to come to the reality of how
important online marketing could be to their businesses.

This gives you a hand over your competitors before they eventually wise up and start competing with you. Strike the iron while it’s still hot!

#7: 85% of consumers trust and rely on online business reviews as much as personal recommendations

One major factor in the success of many local businesses is word of mouth. So leverage on local search marketing. Get yourself online, ask your customers to drop positive reviews about how satisfied they are with your product or services in order to increase your company’s online reputation. This has a great way of attracting hundreds of new customers to your business.

Grow Your Business Using Local SEO

Local search marketing is becoming a strong trend and could only get stronger in the future, especially looking at how much effort Google is putting into making the local search experience better. If you have not been taking advantage of local search SEO services, now is the time to do so. Use it to get your business to the top of Google before your competitors wake up. All local businesses, from local stores to plumbers, from florists to builders, and from to dentists and accountants, can improve their business and increase their income through local search marketing. So don’t be left out!

Tips to Help You Better Your Local Search Marketing

Here are some tips to help you improve your brand’s local SEO or local search marketing without breaking your wallet.

  • You will need a real physical address

One major mistake many businesses are doing today when it comes to local search marketing is not having a real physical location in the geographical area they are targeting.

It is important that your marketing goals remain in sync with the goals of Google too. Google is striving to give its users a better search experience by displaying genuine information about a business when their users search, including the location of such business.

When your business is not having a real physical address, it stands the chance of not getting featured in Google’s high-traffic local park. There is no two way about this, just make sure you have a real physical address for your business.

  • Claim your GMB profile

Don’t be like the bulk of other business owners that are still neglecting the power of Google My Business directory. You just can’t afford to ignore it. So it’s important that you claim and optimize your free GMB page in order to get valuable exposure from your local audience.

  • Get regular reviews from happy customers

The practice of asking your trusted customers to leave good reviews for your business is a great way to both optimize your GMB presence and also to encourage more local customers to trust and buy from you. According to stats, about 85% of consumers trust online reviews just like personal recommendations.

  • Optimize for voice search

This is one aspect of local search that is rapidly growing. Because of this, it is important to optimize your business for how potential customers ask questions when they speak into their devices unlike how they type out their searches.

Here, your potential customers are using more long-tail keywords when they do voice searches unlike what it is for regular search. Due to this, it’s important you adjust your content SEO to fit the more conventional tone of someone speaking.

  • Create content based on local events and news stories

When it comes to grabbing local customer’s attention, there is nothing that can be as effective as creating content that speaks directly to a local

issue. Some strategies for creating such content include:

  • Writing blog posts around local activities, news stories, or events
  • Setting up webpages that are location-specific
  • Creating videos that home in on local charities

For instance, if you run a local estate business, you can create content around changes in the local real estate market. It is an effective strategy that will get your business ranked for your target customers to see.

  • Get your website optimized for mobile

According to studies, more traffic is being generated to local stores and businesses from mobile searches. This means you will need to optimize your site for mobile being a major player in local SEO. In order to do this, you will need to:

  • Be sure your site loads quickly
  • Use readable fonts for easy reading
  • Use images and videos to grab more attention
  • Use intuitive UI for great UX
  • Home in on local keywords

What makes sense is that you choose keywords that are relevant to your local customers. There are a few tools online that help you choose keywords based on locations so that you can easily get the search terms and volumes for a given region. An example of such tools is the Google Keyword Planner. The tool allows you to search keywords based on geographical locations and allows you to create a list for such locally relevant keywords.

Once you have such keywords, they are your gold, and you should include them in your site’s Meta content, URLs, and copy.

  • Don’t neglect other online business directories; take advantage of them

These are such websites like Yelp, MapQuest, Foursquare, and YellowPages, among many others. Getting your business details like the name, address, and phone number into these sites will both help your visibility and also boost your local SEO.

Local Search Marketing: More Important Than Ever

SEO changes all the time, and you never can tell when Google will be rolling out the next updates and features. That is why you need to take advantage of local search marketing to regularly stay on top of the game. You can’t afford to neglect this almost free opportunity to achieve your business goals. Start building a solid foundation for your business today; start focusing on local SEO.

The best tip of all is to stay on top of changes by finding reliable newsletters from industry experts. Make sure you’re paying attention to all the experts because unless they have a lot of testing behind them, you’ll have to do some filtering to find out if they actually know what they talk about.

Often times, if you ask 10 SEOs the same question you’ll end up with 10 answers. Or, you’ll end up with 9 wrong answers. A great example of that is the 

power of nofollow links. Google stated years ago that nofollow links do not pass any “link juice” but testing has shown that to be false. Even though there have been reliable tests disproving Google’s words, nearly everywhere you look you’ll see SEOs saying nofollow links don’t pass link juice.

Thank you for taking the time to read my article. If you know anybody who might like this article, please share.

How are you running your business without a fully staffed office, and what has been your experience with Google My Business? Please share your story in the comments.

Robert Portillo, founder of Nimbus Marketing, and his family.

About the author:

Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.

399 Useful SEO Tools & Services For 2020

399 Useful SEO Tools & Services For 2020

If you are looking for the most comprehensive, sizzling, dynamic list of white and black-hat, useful SEO tools and services, you have come to the right place. This list represents the most exhaustive and up-to-date collection of high-quality Search Engine Optimization tools and services anywhere in cyberspace.

Some tools are completely free and some are paid. Plenty of the tools listed have free trials and/or limited functionality versions that allow you to try before you buy. Some of the tools listed are basic and simple. Other tools require advanced knowledge of the internet and SEO.

Some tools are hard-core veterans of the SEO world, while others are new and obscure and not very well known yet. But you can be sure that the SEO tool world is rapidly changing. Tools such as Cora, Page Optimizer Pro and Surfer SEO are literal game changers.

All of the tools are useful for organic SEO, local search marketing and content development, among other areas related to online marketing.

We broke the tools down into the following categories:

We make no claims as to the accuracy or functionality of these tools. Use at your own risk.

Please feel free to reach out to us if your favorite tool is missing from the list and we will consider adding it to the next version.

Technical Seo Tools & Tool Suites

 

 

AffiliateFix  – Affiliate Marketing Forum.
(Technical SEO Tools & Tool Suites)

Agency Analytics  – A reporting tool designed for digital marketing agencies
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Airtable  – The hybrid offspring of an Excel spreadsheets and a SQL database
(Technical SEO Tools & Tool Suites)

Alexa  – Keyword Research, Competitive Analysis, & Website Ranking
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools)

All in One SEO Pack  – An alternative to the Yoast SEO plugin
(Technical SEO Tools & Tool Suites)

Alli AI  – Artificial Intelligence for SEO
(Technical SEO Tools & Tool Suites)

Analytics Referrer/Ghost Spam Blocker  – Removes Google Analytics spam
(Technical SEO Tools & Tool Suites)

Anstrex Ultimate  – Build Campaigns Today by Spying on Your Competition
(Technical SEO Tools & Tool Suites)

Archive.org  – Check the history of a website to see whether or not auction domains are worth bidding on
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools)

Article Builder  – Google-Friendly Push Button Articles & Auto-blog Content-
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Bing Webmaster Tools – If Bing is important to you, this tool tells you everything you need to know about your site’s visibility in Bing.
(Technical SEO Tools & Tool Suites)

Blogpatcher  – On Page SEO checker
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Botify  – Enterprise SEO Software
(Technical SEO Tools & Tool Suites)

Bright Local  – Local SEO Tools, Citation Building & Reputation Management
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools, Backlink Analysis SEO Tools)

BrowSEO  – A tool that reveals how a search engines spider sees your site
(Technical SEO Tools & Tool Suites)

Builtwith  –  A  tool for analyzing what technology and plug-ins are currently being used on any said website.
(Technical SEO Tools & Tool Suites)

CBEngine  – Affiliate Marketing Tools & Click-Bank Calculators
(Technical SEO Tools & Tool Suites)

Checkbot.io  – Quick Site Crawler.
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Chekbot Chrome Extension  – Test 100s of pages at once for SEO/speed/security issues: broken links, HTML/javascript/CSS errors, redirects, duplicate titles
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Chrome Dev Tools  – View page source, inspect element, DOM inspection, mobile testing and more. Also use this to grab Xpath code for custom scraping of data, etc
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Chrome Lighthouse  – A technical SEO tool that helps you to assess page speed, DOM rendering problems, and assess the mobile version of a site
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

ClickFlow  – This tool shows you pages on your site that have the highest potential for growth
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Clusteric  – Provides features like site audits, competitor analysis, search visibility and more
(Technical SEO Tools & Tool Suites)

Cocolyze  – All-in-one SEO tool
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

CognitiveSEO – SEO Tools to Increase Your Traffic.
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Colinkri  – Get your link crawled
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

ContentKing  – Real-time SEO Auditing and Content Change Tracking
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Cora  – Competitive Intelligence for SEO Professionals
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

CTR.tools  – Tool to test different title tag and meta description ideas
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

DareBoost  – A website performance testing tool
(Technical SEO Tools & Tool Suites)

DebugBear  – Website monitoring for developers
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

DeepCrawl  – SEO Audits, Insights & Monitoring
(Technical SEO Tools & Tool Suites)

DigitalBull GO  – GMB Audit & Optimization Tool
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

DomDetailer  – Professional Domain Quality Checking
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

EasyRedir  – Makes redirecting traffic between different domains super easy
(Technical SEO Tools & Tool Suites)

eCom Inspector  – Find Winning ecommerce Products
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Forecheck  – Crawls your site to uncover issues that may be holding you back from Google’s first page
(Technical SEO Tools & Tool Suites)

GMBfactory – Software for managing, posting and ranking GMB’s
(Technical SEO Tools & Tool Suites)

Google Analytics Referrer Spam Killer  – Adds filters to your account that remove over 100 know spammy referrer websites from your list of referring domains
(Technical SEO Tools & Tool Suites)

Google Analytics  – If you’re serious about SEO, you need to use Google Analytics
(Technical SEO Tools & Tool Suites)

Google Codelabs – Steps you through the process of building a small application, or adding a an existing application to a webpage
(Technical SEO Tools & Tool Suites)

Google Developer in Chrome  – Google Chrome for developers
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Google Drive (Sheets, Data Studio, Docs, etc).  – Complete free suite of document and file storage and processing tools
(Technical SEO Tools & Tool Suites)

Google GA Debugger  – Prints useful information to the javascript console by enabling the debug version of the Google Analytics Javascript
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Google Lighthouse  – An open-source, automated tool for improving the quality of web pages
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Google Mobile-Friendly Test – How do you know if a page on your site is up to snuff? Just enter the URL into the Google Mobile-Friendly Test Tool…and you’ll get a simple “yes/no” answer from Big G
(Technical SEO Tools & Tool Suites)

Google PageSpeed Insights  – Tells you whether or not Google sees your site as lightning-fast or snail-slow
(Technical SEO Tools & Tool Suites)

Google Schema Mark-Up Testing Tool  – Test structured data on webpages for errors
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Google Search Console  – A suite of tools straight from Google
(Technical SEO Tools & Tool Suites)

Google Search Operators  – These can be used for research and finding outreach prospects. For example, a simple “site:example.com” can give you a peek at all the indexed pages of a given site quickly
(Technical SEO Tools & Tool Suites, Backlink Analysis SEO Tools)

Google Structured Data Testing Tool  – Test the implementation of schema markups.
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Google Tag Assistant  – A free Chrome extension that helps you make sure your Google tags such as Google Analytics, Google Tag Manager, Adwords Conversion Tracking, and more are working correctly
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Google XML Sitemaps  – A wordpress plugin that creates an SEO-friendly sitemap of your site automatically
(Technical SEO Tools & Tool Suites)

GSA SEO Tools  – Software development and Analytics SEO Software and more
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Gtmetrix  – Test your site speed and get recommendations for improvement
(Technical SEO Tools & Tool Suites)

HeadMasterSEO  – Lets you check 301 redirects and canonical URLs on huge lists of URLs with ease
(Technical SEO Tools & Tool Suites)

HootSuite  – Automatic Social Media Marketing & Management Dashboard
(Technical SEO Tools & Tool Suites)

Hreflang Tags Generator Tool  – Create Href-lang tags with ease
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

ibusinesspromoter  – All-in-one platform for SEO
(Technical SEO Tools & Tool Suites)

JSONLD Tester Chrome Extension  – Check structured data / rich snippets on a webpage regardless of whether it is online, on an intranet or behind a passworded page.
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Kill Duplicate  – Scans the web for content thieves
(Technical SEO Tools & Tool Suites)

KnowEm  – Search for and reserve the use of your brand, product, personal name or username instantly on over 500 popular and emerging social media websites
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools)

Link Assistant  – All-in-one SEO Software & SEO Tools
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

LinkPatrol  – A WordPress plugin that shows you all of your site’s external links
(Technical SEO Tools & Tool Suites)

Lipperhey  – Analyzes your site for technical SEO issues and provides a basic SEO content analysis
( Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Map Broker XML Sitemap Validator  – A (free) tool that makes sure you have a valid sitemap
(Technical SEO Tools & Tool Suites)

Marketing Miner  – Data mining tool for online marketers
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools)

META SEO Inspector Chrome Extension  – Inspect the META data found inside web pages, usually not visible while browsing
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

metaforensics.io  – SEO and Site Architecture Tool.
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

MGYB Store  – Powerful paid SEO tools and more
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Microdata Generator  – Makes creating local SEO schema markup a breeze
(Technical SEO Tools & Tool Suites)

Mongools – Backlink Analysis, Website Analysis, Keyword Research, SERP Analysis and Rank Tracking.
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Backlink Analysis SEO Tools)

Moz Pro – A software suite that contains tools for link analysis, (Open Site Explorer), on-page optimization, and keyword research.
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

MorningScore  – An all-in-one SEO tool made for busy founders and marketers
(Technical SEO Tools & Tool Suites)

Neil Patel’s Tools  – A suite of tools for keyword research, domain research, and backlink data.
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

Neils Bosma’s SEO Tools for Excel  – An SEO Add-in for Excel with lots of features.
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

Northcutt SEO Tools  – Comprehensive set of SEO tools
(Technical SEO Tools & Tool Suites)

OnCrawl  – A site-auditing tool
(Technical SEO Tools & Tool Suites)

Owncrawl  – SEO Crawler & Log Analyzer for Enterprise SEO Audits
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Panguin Tool  – The tool will show if your organic traffic dip happened at the same time as a major Google update
(Technical SEO Tools & Tool Suites)

Pingdom  – Help you gain instant insights into your website’s availability and performance
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Plugin SEO  – A fast and free on-page SEO analysis tool
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Positionly  – A rank tracking tool that also does page-by-page SEO analysis
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

Pulno  – SEO Audit and Website Analysis
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Rank Math SEO Plugin – Free WordPress SEO Tools
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Rankactive  – SEO software platform
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Ranktracker  – All-in-one platform for effective SEO
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

Rarchy  – A visual sitemap creator and generator tool
(Technical SEO Tools & Tool Suites)

Raven Tools  – A tools suite designed for digital marketing agencies
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Referral Ghost Spam Removal Tool  – This free tool quickly filters out spam bots by creating a segment in GA that ignores traffic from spammy websites
(Technical SEO Tools & Tool Suites)

Rel Nofollow Checkbox  – This WordPress plugin lets you easily set links on your site as “nofollow”
(Technical SEO Tools & Tool Suites)

Robots.txt Viewer Chrome Extension  – Check the robots.txt content on websites with one click
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Ryte  – A technical and on-page SEO tool
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Schema App  – This tool helps you ensure that your Schema is setup correctly
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Schema Markup Generator  – Ensure webpages are taking advantage of schema markup on all of their domain properties
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Screaming Frog  – Website Crawler and Log File Analyzer Tools.
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Search Analytics for Sheets  – Free Chrome extension that gives you important SEO info from within your browser
(Technical SEO Tools & Tool Suites)

Search Latte  – Enter your keyword, pick an international version of Google, and see that country’s search results
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools)

Searchmetrics  – Enterprise SEO and Content Marketing Platform
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools, Link Building Tools)

SeeRobots Chrome Extension  – Displays the meta robots information of the website you are viewing
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

SEMrush  – One of the most popular and respected SEO tool suites
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers)

Senuto  – SEO toolset rank tracker, keyword explorer and more
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools)

SEO Book’s Free SEO Tools  – SEO Book has a set of helpful SEO software tools that focus on technical SEO and keyword research
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Content & Page Optimization Tools)

SEO Effect tools  – Comprehensive set of SEO tools
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

SEO META in 1 Click  – A tool that displays all meta tags/data and main SEO information clearly
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

SEO Monitor  – A dashboard for your SEO performance
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools)

SEO PowerSuite  – A suite of desktop-based SEO tools that include a rank checker, backlink analysis tool, site auditor, and keyword research tool
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Backlink Analysis SEO Tools)

SEO Profiler  – SEO software solution backlinks, optimization, analysis, rankings, keywords, competitive intelligence
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

SEO Quake  – An SEO Toolbox for your Browser
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

SEO Site Checkup  – An SEO audit tool
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

SEO Tools for Excel  – SEO tools plugin & API connectors for Excel
(Technical SEO Tools & Tool Suites, Backlink Analysis SEO Tools)

SEO Ultimate for WordPress  – All in one SEO Plugin tool
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

SEO Weather’s Bulk Metrics Checker  – Get a list of PA and DA for a large list of URLs
(Technical SEO Tools & Tool Suites, Backlink Analysis SEO Tools)

Seobility  – A site auditor
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Seolyzer.io  – Live log analysis to improve SEO
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Seomator  – An SEO audit software suite that gives loads of information about a site’s SEO health
(Technical SEO Tools & Tool Suites)

SEOPress  – A simple & fast SEO Plugin.
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

SEOptimer  – Analyze Websites With this Free SEO Audit & Reporting Tool
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

SEOrch.eu  – On-page SEO Tool and SEO Check
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

SER Verified Lists  – SER Verified Lists Verified Targets Solution For GSA SERPs
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools, Backlink Analysis SEO Tools)

SerpAPI  – Google Search API
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Content & Page Optimization Tools)

SERPed  – Suite of SEO Tools.
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

SERPmetrics  – See how volatile Google has been over the last 30 days
(Technical SEO Tools & Tool Suites)

SERPsim  – SERP snippet generator and SERP simulator optimization tool
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Simple Htaccess Redirects & Rewrite Generator  – A tool that ensures redirects are setup correctly
(Technical SEO Tools & Tool Suites)

Sinum – Suite of SEO tools
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Site Analyzer  – Site audit tool
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Site Condor  – Site audit tool
(Technical SEO Tools & Tool Suites)

SiteBulb  – Website crawler
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Siteliner  – Technical SEO scanner, especially helpful for identifying duplicate content issues on your site
(Technical SEO Tools & Tool Suites)

Smartsearch Google SERP Preview  – A Google SERP Preview Tool that helps visualize how metadata will appear on Google
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Solo SEO  – Site audit tool that also does keyword research and on page SEO/content analysis
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Content & Page Optimization Tools)

Spider Test Tool  – This search engine indexing simulator tool shows the source code of a page, all outbound links on the page, and common words and phrases found in the page copy
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Structured Data Markup Helper  – Google’s free tool helps build proper schema markup quickly and without any fuss
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

SuperMetrics  – Marketing add-on for Google Sheets & Data Studio
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools, Backlink Analysis SEO Tools)

SurferSEO  – Analyzes 500+ on-page SERP signals in one sweep and makes specific recommendations for improvement
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

The SEO Framework Plugin on WordPress  – An SEO plugin that follows the white-hat guidelines and rules imposed by WordPress and search engines.
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Topvisor  – Identify issues and opportunities across 10+ different domains.
(Technical SEO Tools & Tool Suites)

Traffic Travis  – SEO Software for your SEO & PPC Management needs
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

URL Profiler  – Check info on a huge list of URLs (like Domain Authority, number of backlinks, whois information, social shares and readability)
(Technical SEO Tools & Tool Suites, Backlink Analysis SEO Tools)

Varvy SEO Tool  – See your site’s technical SEO issues, social shares, recent Twitter and Facebook mentions, external links and more
(Technical SEO Tools & Tool Suites)

W3 Validator  – Markup Validation Service
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Web Developer extension  – Quickly get data about any On-Page parameter
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Web Sniffer  – A small tool to catch redirects, including redirect chains and loops
(Technical SEO Tools & Tool Suites)

Webbee SEO Spider  – Crawl Everything on your Website
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

WebCEO  – A world-class SEO platform that gives you access to a bunch of tools to boost your SEO
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools)

WebPageTest  – Is a page speed tester that has more granular reporting and recommendations than Google speed test
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Website Grader by HubSpot  – Grades your website based on performance (loading speed), mobile optimization, and on-page SEO
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Website Penalty Indicator  – The tool lines up your organic traffic with dates of Google penalties
(Technical SEO Tools & Tool Suites)

Whitespark  – Local SEO Tools Software & Citation Services
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools, Link Building Tools)

Woorank  – Website Review Tool & SEO Checker
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

WP Speed Fix  – WordPress Speed Optimization Service
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Xovi  – All-in-one online marketing suite
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Yoast  – SEO WordPress Plugin
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Zadroweb SEO Auditor  – Free auditor that provides a SEO overview of your site
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Keyword Generators And Analyzers

 

AdWord & SEO Keyword Permutation Generator  – A keyword combo tool
(Keyword Generators and Analyzers)

Alt Text Checker  – A simple plugin to Chrome that tells you what are related keywords to your search with their search volume as well as details about searched query directly in Google input
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools)

Answer The Public  – If you want to know what questions your target audience types into Google, just pop the keyword into this tool and you’ll get a hefty list
(Keyword Generators and Analyzers)

AT SERP  – Keyword Rank Checker
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools)

Buzzsumo  – Find the Most Shared Content and Key Influencers
(Keyword Generators and Analyzers, Content & Page Optimization Tools)

Can I Rank  – Provides a breakdown of how your page compares to the first page competition.
(Keyword Generators and Analyzers, Content & Page Optimization Tools)

ClearScope  – Modern SEO Software for Content Teams
(Keyword Generators and Analyzers, Content & Page Optimization Tools)

Entire Web  – Allows you to submit sites to multiple search engines at the same time.
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools)

FAQfox  – Question scraper tool for reddit, quora, etc
(Keyword Generators and Analyzers)

FATRANK Keyword Rank Checker  – Allows you to go to any site, type in keywords and instantly see where it ranks
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools)

Google Correlate  – A keyword research tool that comes straight from Google
(Keyword Generators and Analyzers)

Google Keyword Planner  – The only keyword tool that gives you data “straight from the horse’s mouth”
(Keyword Generators and Analyzers)

Google Location Changer (SERPs)  – This handy little tool shows you the SERPs for a specific local area …even if you don’t happen to live there
(Keyword Generators and Analyzers)

Google Search Autocomplete   – Search & see from the auto-fill what people are searching for. This helps with building out long-tail keywords for a site
(Keyword Generators and Analyzers)

Google Trends  – Learn whether or not my keyword is getting more (or less) popular. If you skip this step you risk optimizing your page around a dying keyword
(Keyword Generators and Analyzers)

Gookey  – A keyword research tool for bloggers
(Keyword Generators and Analyzers)

GrepWords  – A keyword research tool with an excellent question scraper
(Keyword Generators and Analyzers)

HitTail  – Shows you which keywords tend to bring in the most traffic for you
(Keyword Generators and Analyzers)

Imforsmb.com’s Bulk Keyword Generator  – This tool can help you find local keywords that potential customers search for
(Keyword Generators and Analyzers)

Infinite Suggest  – scrapes Google’s autocomplete suggestions
(Keyword Generators and Analyzers)

iSpionage  – Keyword research tool that’s similar to SEMrush’s tool
(Keyword Generators and Analyzers)

Jaaxy  – Keyword research tool that specializes in spitting out lots of closely-related keywords
(Keyword Generators and Analyzers)

Keyword Eye  – Keyword research tool that shows you keyword suggestions as a word cloud
(Keyword Generators and Analyzers)

Keyword Hero  – Match keyword to session in Google Analytics
(Keyword Generators and Analyzers)

Keyword Keg  – Keyword Tools
(Keyword Generators and Analyzers)

Keyword Revealer  – Keyword research tool with a “Keyword Tree” feature
(Keyword Generators and Analyzers)

Keyword Snatcher  – Finds keywords from different places, like Ebay, Amazon and Yahoo
(Keyword Generators and Analyzers)

Keyword Tool & Content Assistant  – Keyword research tool with a “Content Assistant” feature that gives you a list of LSI keywords
(Keyword Generators and Analyzers, Content & Page Optimization Tools)

Keyword Tool Dominator  – A keyword tool that scrapes autocomplete suggestions from sites like Google, Youtube, Amazon, Bing and Etsy
(Keyword Generators and Analyzers)

Keyworddit  – Scrapes Reddit for the most common keywords people use in a certain subreddit
(Keyword Generators and Analyzers)

KeywordIn  – Mashes up seed keywords to create hundreds of new keywords
(Keyword Generators and Analyzers)

Keywords Everywhere  – A Chrome extension (also available for Firefox) that dynamically inserts keyword research info into the SERPs
(Keyword Generators and Analyzers)

KeywordSpy  – The tool works just like SEMrush: enter a domain name into the tool and it will show you a list of keywords that the site ranks for
(Keyword Generators and Analyzers)

KeywordTool.io  – Keyword research tool that scrapes Google Autocomplete results
(Keyword Generators and Analyzers)

Keyworrd Revealer  – Keyword Research Tool with Real Time Data
(Keyword Generators and Analyzers)

Kmeta  – Keyword research tool
(Keyword Generators and Analyzers)

Kombinator  – Just pop in a bunch of different keywords and the tool will mash them all together
(Keyword Generators and Analyzers)

kwfinder.com  – An alternative to the Google Keyword Planner
(Keyword Generators and Analyzers)

Long Tail Pro  – Keyword research tool for long-tail keywords
(Keyword Generators and Analyzers)

LSI Keywords  – LSI keyword generator tool
(Keyword Generators and Analyzers)

Merge Words  – Quickly build keyword combinations that you might not have ever thought of
(Keyword Generators and Analyzers)

Multi-Highlight  – Highlight several different “words” or “phrases”(like keywords) and a variety of colors and the tool will highlight them in every page visited
(Keyword Generators and Analyzers, Content & Page Optimization Tools)

Netgrows keyword suggestor  – Keyword Suggestion tool
(Keyword Generators and Analyzers)

Nozzle  – Keyword rank tracker.
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools)

Power Suggest Pro  – A desktop-based keyword research tool
(Keyword Generators and Analyzers)

Productlead – SEO keyword search tool that analyzes website rankings
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools)

QuestionDB  – This is similar to Answer the Public and other question-scraper tools. You can sort questions by popularity or topic… and see the source of each question.
(Keyword Generators and Analyzers, Content & Page Optimization Tools)

SanityCheck  – Makes Google Search Console data MUCH more actionable
(Keyword Generators and Analyzers, Content & Page Optimization Tools)

ScrapeBox  – Tool built for black-hat SEO, you can use scrapebox for white-hat link building tasks
(Keyword Generators and Analyzers, Backlink Analysis SEO Tools, Link Building Tools)

Scraper  – A very simple (but limited) data mining extension for facilitating online research when you need to get data into spreadsheet form quickly
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

SearchVolume.io  – Paste keywords into searchvolume.io and you’ll find how often each keyword is searched
(Keyword Generators and Analyzers)

SECockpit  – Advanced keyword research tool
(Keyword Generators and Analyzers)

Seed Keywords  – With this free SEO tool you can find out what people actually type into search boxes
(Keyword Generators and Analyzers)

Semantic.io  – Automated keyword research
(Keyword Generators and Analyzers)

Sentinel  – Automatically identifies keyword opportunities based on a proven set of ranking heuristics
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools)

SEO Plugin By Squirrly  – A WordPress plugin that automatically analyzes content for SEO and human readability
(Keyword Generators and Analyzers, Content & Page Optimization Tools)

Serps  – Daily Rank Tracking Software for Large Scale SEO
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools)

SERPStat  – Generates mass keyword ideas and provides data like search volume, competition and more
(Keyword Generators and Analyzers)

ShareMetric  – Lightning-fast screenshot of a page’s social shares, links and Google keyword rankings
(Keyword Generators and Analyzers, Backlink Analysis SEO Tools)

SimilarWeb  – Bird’s eye view of your competitor’s traffic figures, organic keywords, engagement metrics and more
(Keyword Generators and Analyzers)

Sistrix  – An enterprise-level SEO platform that shows you your site’s rankings, social signals, backlinks, anchor text distribution and more
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Backlink Analysis SEO Tools)

Small SEO Tools  – All your keywords, competitors and backlink research in one SEO tool
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

SmartSERP  – Track keywords a website ranks for
(Keyword Generators and Analyzers)

Soovle  – A free tool that pulls autocomplete suggestions from a handful of different sources like Google, Youtube, Amazon, and Wikipedia
(Keyword Generators and Analyzers)

SpyFu  – A classic PPC tool that has been upgraded with a ton of new SEO-focused features
(Keyword Generators and Analyzers)

StoryBase  – A long tail keyword research tool
(Keyword Generators and Analyzers)

Term Tagger  – Classify large quantities of keywords, without hours of manual tagging and sorting
(Keyword Generators and Analyzers)

TermExplorer  – Provides you with thousands of keyword ideas and thorough organic competition info
(Keyword Generators and Analyzers)

TextRazor  – The Natural Language Processing API
(Keyword Generators and Analyzers, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

TrendSpottr  – Shows you content that’s trending on Twitter
(Keyword Generators and Analyzers, Content & Page Optimization Tools)

TwinWord  – Keyword research tool that focuses on highly-relevant terms
(Keyword Generators and Analyzers)

UberSuggest  – Scrapes Google Autocomplete data
(Keyword Generators and Analyzers)

webtextanalyzer  – Keyword optimization tool
(Keyword Generators and Analyzers)

Webtexttool  – A hybrid keyword research and content optimization tool
(Keyword Generators and Analyzers, Content & Page Optimization Tools)

Wondersearch  – A keyword tool that generates keywords from Google “People also ask…”  boxes
(Keyword Generators and Analyzers)

Wordstream’s Free Keyword Tools  – Set of free tools are helpful for uncovering keywords for your SEO campaigns
(Keyword Generators and Analyzers)

Wordtracker Scout  – A (free) Chrome extension that finds keywords within a piece of content
(Keyword Generators and Analyzers)

WordTracker  – Internal index of keywords that the GKP simply won’t show you
(Keyword Generators and Analyzers)

Web Page Ranking & Tracking Tools

 

Accuranker  – Rank Tracker for Agencies and SEO Professionals.
(Web Page Ranking & Tracking Tools)

Advanced Web Ranking  – A rank tracking and keyword research tool hybrid.
(Web Page Ranking & Tracking Tools)

AMZ Tracker  – Tracks your rankings on Amazon.com and international Amazon websites
(Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

Authority Labs  – A rank tracking tool
(Web Page Ranking & Tracking Tools)

CognitiveSEO  – An SEO tools suite that focuses on link analysis
(Web Page Ranking & Tracking Tools, Backlink Analysis SEO Tools)

Competitorsapp – Monitors a competitor’s marketing channels for updates
(Web Page Ranking & Tracking Tools)

GeoRanker  – A local SEO (Google Maps) rank tracking tool
(Web Page Ranking & Tracking Tools)

Incites  – Analytics platform that automates insight discovery using machine learning and natural-language understanding
(Web Page Ranking & Tracking Tools, Backlink Analysis SEO Tools)

Instant Link Indexer  – Backlink and Website Indexing
(Web Page Ranking & Tracking Tools, Backlink Analysis SEO Tools)

Kerboo  – An SEO tools suite for search engine marketing pros
(Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Local Falcon  – Local Rank Tracking Tool for Maps
(Web Page Ranking & Tracking Tools)

Local Search Results Checker  – Check local and organic rankings as if we are in that geo quickly for fast spot checks
(Web Page Ranking & Tracking Tools)

Mention – A social media marketing suite that gives live updates about your brand from the web and social media
(Web Page Ranking & Tracking Tools)

Microsite Masters  – Rank tracking tool
(Web Page Ranking & Tracking Tools)

Monitor Backlinks  – SEO platform that gives info on newly acquired backlinks, keyword rankings and site speed
(Web Page Ranking & Tracking Tools, Backlink Analysis SEO Tools, Link Building Tools)

NightWatch  – SEO dashboard
(Web Page Ranking & Tracking Tools)

Observe Point Tag Debugger Chrome Extension – Troubleshoot and audit analytics tags, variables and on-click events. Supports Adobe Analytics, Google Analytics, Ensighten and more
(Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Pro Rank Tracker  – Rank tracking tool
(Web Page Ranking & Tracking Tools)

Rank Ranger  – Rank tracker that comes bundles with features like on-page audits, keyword research, and competitor analysis
(Web Page Ranking & Tracking Tools)

Rankinity  – Website rank tracking in real time
(Web Page Ranking & Tracking Tools)

Rankz.io  – Growth Marketing Tools for SEO Professionals
(Web Page Ranking & Tracking Tools, Backlink Analysis SEO Tools)

Rival IQ  – Pits your social media and SEO presence against your competitors
(Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

SE Ranking  – A rank tracking tool that comes bundled with features like keyword suggestions and site auditing
(Web Page Ranking & Tracking Tools)

SEO Rank Monitor  – SEO Rank Monitor tracks your keywords against your competitors. Also does youtube Rank checking
(Web Page Ranking & Tracking Tools)

Serpbook  – Rank Tracker Providing Real Time Data
(Web Page Ranking & Tracking Tools)

SERPChecker  – Get local SERPs for more than 50k locations
(Web Page Ranking & Tracking Tools)

Serpfox  – Rank tracking tool that just works
(Web Page Ranking & Tracking Tools)

SERPRobot  – Free SERP checker & Google ranking check
(Web Page Ranking & Tracking Tools)

SERPWatcher  – Rank tracking tool
(Web Page Ranking & Tracking Tools)

SERPWoo  – A rank tracking tool
(Web Page Ranking & Tracking Tools)

Serpworx  – 31 SEO metrics in just a click
(Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

STAT Search Analytics  – Rank tracking for enterprise SEO.
(Web Page Ranking & Tracking Tools)

Topics SEO  – Search and ranking data in once research tool
(Web Page Ranking & Tracking Tools)

Visualobserver  – Visual website monitoring
(Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

Website Authority Checker  – Checks webpage Domain Authority scores
(Web Page Ranking & Tracking Tools)

Wincher  – Rank-tracking tool
(Web Page Ranking & Tracking Tools)

WordTail Rank tracking tool
(Web Page Ranking & Tracking Tools)

Content & Page Optimization Tools

 

Animalz Revive  – Tool that scans your Google Analytics account for pages suffering from “organic decay”
(Content & Page Optimization Tools)

Article Forge  – The smartest article writer ever
(Content & Page Optimization Tools)

Copyleaks plagiarism detector  – Detect plagiarism and paraphrased content using advanced AI technology
(Content & Page Optimization Tools)

Copyscape  – Plagiarism Checker & Duplicate Content Detection Software
(Content & Page Optimization Tools)

Google SERP Preview Tool  – This gives you a preview of how your site will appear in Google’s search results
(Content & Page Optimization Tools)

Grammarly  – Free writing assistant
(Content & Page Optimization Tools)

Hemmingway App  – Makes your writing bold and clear
(Content & Page Optimization Tools)

Keys4Up  – Finds LSI keywords with natural language suggestions
(Content & Page Optimization Tools)

Link Redirect Checker Chrome Extension  – Checks redirects on all selected links in the page and validates the syntax
(Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Link Redirect Trace  – Identify and track down redirects & redirect chains
(Content & Page Optimization Tools, Backlink Analysis SEO Tools)

LSIGraph  – LSI (Latent Semantic Indexing) keyword generator
(Content & Page Optimization Tools)

MarketMuse  – Cans your content and compares it to similar content on the web
(Content & Page Optimization Tools)

MetaTags.io  – Experiment with content then preview how a webpage will look on Google, Facebook, Twitter and more.
(Content & Page Optimization Tools)

Netspeak Spider  – SEO crawler that helps you do a fast, comprehensive technical audit of an entire website
(Content & Page Optimization Tools)

nTopic  – Scans your content and gives you suggestions to make your post more SEO-friendly
(Content & Page Optimization Tools)

Page Optimizer Pro  – Advanced on-page optimization scanning and recommendations tool
(Content & Page Optimization Tools)

PageSpeed Insights (Lighthouse)  – Great for improving site speed
(Content & Page Optimization Tools)

SEO Minion  – Good for really quick checks on the basic on-page SEO of a page.
(Content & Page Optimization Tools)

SEO Tester Online  – SEO Analysis Online for your Website.
(Content & Page Optimization Tools)

Text Tools  – Text Tools is an advanced LSI keyword tool.
(Content & Page Optimization Tools)

Word Ai  – An Article Rewriter.
(Content & Page Optimization Tools)

WordLift  – Helps you identify entities that you’re writing about… and make those entities clear for search engines.
(Content & Page Optimization Tools)

WP Cheetah – WordPress speed optimization service – Speed up WordPress with real developers.
(Content & Page Optimization Tools)

Backlink Analysis Seo Tools

 

Expired Domains dot Net  – Expired Domain Name Search Engine
(Backlink Analysis SEO Tools)

G-Indexer – Index Backlinks and Website URL’s
(Backlink Analysis SEO Tools)

Indexification  – Fast Backlink Indexing
(Backlink Analysis SEO Tools)

Link Miner  – Helps find broken links for potential backlink opportunities as well as to see competitors internal and external links
(Backlink Analysis SEO Tools)

Link Research Tools  – A link analysis tool with some link building features built into it
(Backlink Analysis SEO Tools, Link Building Tools)

Linkio  – SEO Monitoring for Link Builders
(Backlink Analysis SEO Tools, Link Building Tools)

Linkody  – Lets you know you when you get (or lose) a backlink & provides info on your new backlinks
(Backlink Analysis SEO Tools, Link Building Tools)

Majestic SEO  – Marketing Search Engine and SEO Backlink Checker
(Backlink Analysis SEO Tools)

MozBar  – A toolbar for Chrome and Firefox that shows you the Page Authority and Domain Authority of the page you’re on
(Backlink Analysis SEO Tools)

Open Link Profiler  – A link analysis and reverse engineering tool
(Backlink Analysis SEO Tools)

OpenList  – Helps you manage lists of URLs
(Backlink Analysis SEO Tools, Link Building Tools)

Rhino Rank  – Link Outreach tools.
(Backlink Analysis SEO Tools, Link Building Tools)

SEOGadget for Excel  – Pulls data from Moz and Majestic into an Excel spreadsheet
(Backlink Analysis SEO Tools)

WebMeUp Backlink Tool  – A link analysis tool with a huge index of backlinks
(Backlink Analysis SEO Tools)

Graphic & Video Seo Tools

 

AdSector  – Search, Find, Spin. Take the guesswork out of designing ads that grab attention
(Graphic & Video SEO Tools)

Animoto  – Video maker to create your own videos
(Graphic & Video SEO Tools)

AudioBlocks  – Royalty-Free Audio Library – Stock Music, Sound Effects & Loops
(Graphic & Video SEO Tools)

Canva  – Collaborate & Create Amazing Graphic Design for Free
(Graphic & Video SEO Tools)

Freepiks  – Free Vectors, Photos and PSD Downloads
(Graphic & Video SEO Tools)

Morningfame  – Gives you insanely actionable insights on your YouTube channel
(Graphic & Video SEO Tools)

PicMonkey  – Photo Editor and Graphic Design Maker
(Graphic & Video SEO Tools)

Piktochart  – Create Infographics, Presentations & Flyers
(Graphic & Video SEO Tools)

Pixteller  – Free Photo & Animation Maker
(Graphic & Video SEO Tools)

Powtoon  – Make Videos and Animations Online
(Graphic & Video SEO Tools)

Promo  – Marketing Video Maker
(Graphic & Video SEO Tools)

Review Handout Generator  – Allows quick generation of handout’s to help clients work to get reviews right at the start of a new campaign
(Graphic & Video SEO Tools)

Social Blade  – A way to spy on your youtube competitors
(Graphic & Video SEO Tools)

Stencil  – Online Graphic Design Tool
(Graphic & Video SEO Tools)

StockUnlimited  – Free Vector Graphics, Clip Art, Icons, Photos and Images
(Graphic & Video SEO Tools)

Storyblocks  – Stock Photos, Vectors, & Graphics
(Graphic & Video SEO Tools)

TubeBuddy  – A tool for getting the most out of your youtube channel
(Graphic & Video SEO Tools)

VideoBlocks  – Unlimited Stock Video, Footage, & AE Templates
(Graphic & Video SEO Tools)

VidIQ  – A video SEO software suite. Includes tools for video keyword research, analytics, and video optimization
(Graphic & Video SEO Tools)

webp express  – Create webp images on the fly
(Graphic & Video SEO Tools)

YTCockpit  – Video keyword research
(Graphic & Video SEO Tools)

Link Building Tools

 

Authority Builders  – White Hat Outreach
(Link Building Tools)

AuthoritySpy  – Tool designed to help find the top influencers in your space
(Link Building Tools)

BuzzStream  – Link Building and Digital PR Tools
(Link Building Tools)

Check My Links  –  Chrome extension that quickly checks any web page for broken links
(Link Building Tools)

Citation Labs’ Broken Link Finder  – Instead of hunting for broken links page-by-page, The Broken Link Finder proactively searches the web for them
(Link Building Tools)

Citation Labs’ Link Prospector  – Industrial-level link opportunity finder
(Link Building Tools)

Citation Labs  – Link Building Agency, Tools & Campaign Incubator
(Link Building Tools)

DIBZ  – Just enter the type of links you want to build (for example, resource page backlinks) and it’ll get to work finding link opportunities
(Link Building Tools)

disavow.it  – Turns your list of spammy URLs into a Google-ready disavow file
(Link Building Tools)

Domain Hunter Plus  – A tool for broken link building or The Moving Man Method though
(Link Building Tools)

EpicBeat  – Analyzes successful content in your industry and tells you what tends to work well
(Link Building Tools)

FCS Networker  – Web 2.0 & Social Link Building Tool
(Link Building Tools)

Free Broken Link Checker  – Tool that checks a website for broken links. Helpful for broken link building
(Link Building Tools)

GroupHigh  – A blogger outreach software
(Link Building Tools)

GuestPost Tracker  – A giant database of 1000+ websites that accept guest posts
(Link Building Tools)

HARO (Help a Reporter Out)  – A service that connects journalists (who give links) With sources (you)
(Link Building Tools)

JustReachOut  – Just search for a keyword and the tool will generate a list of journalists that cover that topic
(Link Building Tools)

Linkbird  – A keyword research/rank tracking/backlink analysis/link building hybrid tool
(Link Building Tools)

Linkstant  – Send you an email alert every time you get a new link
(Link Building Tools)

Magic PR  – High-authority Do-follow links from press syndication and more
(Link Building Tools)

MailShake  – A tool that focuses on cold outreach and mass email campaigns
(Link Building Tools)

Marie Haynes’ Disavow Blacklist  – Upload the URL of the page to the tool and It will let you know if the domain is on Marie’s comprehensive list of spammy websites
(Link Building Tools)

Money Robot  – Link Building Software
(Link Building Tools)

Muck Rack  – Helps you quickly find journalists that cover your site’s industry
(Link Building Tools)

Ninja Outreach  – Blogger outreach tool
(Link Building Tools)

Ontolo  – Designed to do one thing: show lots of link opportunities
(Link Building Tools)

Outreach Pete  – White Label Link Building Agency
(Link Building Tools)

Outreach Plus  – An email outreach tool to automate, simplify and track outreach
(Link Building Tools)

Pitchbox  – Influencer Outreach & Link Building Platform for SEO Teams
(Link Building Tools)

Press Synergy  – White Hat Links
(Link Building Tools)

Rank Club  – Safe and Effective SEO Solutions
(Link Building Tools)

Remove’em  – A pro-level link removal tool
(Link Building Tools)

Rmoov  – link removal tools
(Link Building Tools)

SEO Autopilot  – Backlinks on Autopilot
(Link Building Tools)

Siege Media Embed Code Generator  – An infographic embed code generator
(Link Building Tools)

Xrumer  – Increase traffic to website to hundreds, thousands times
(Link Building Tools)

SEO Services

SEO Clerks  – SEO Marketplace for backlinks, web design, website traffic, and online marketing
(Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

MGYB Store  – Powerful paid SEO tools and more
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Konker  – Like Fiverr but with more SEO services
(Technical SEO Tools & Tool Suites)

Legiit  – Like Konker but with more specific SEO services
(Technical SEO Tools & Tool Suites)

Posirank – All-in-one SEO tool and white labeling service
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Miscellaneous

 

Affkit  – Essential Affiliate Marketing Tools
(uncategorized)

Big Content Search  – Search PLR Articles & ebooks
(uncategorized)

Call Rail  – Call Tracking & Form Tracking Software for PPC, SEO, and Marketing
(uncategorized)

Cognito  – Free Online Form Builder, create HTML forms and surveys
(uncategorized)

Content Factory  – Digital PR, Content Writing, SEO & Social Media
(uncategorized)

DomCop  – Buy Expired Domains
(uncategorized)

FB Spy  – Facebook tracker
(uncategorized)

Gshift Labs  – Content, Influencer and SEO Platform Software
(uncategorized)

IFTTT  – Automation tool to pair apps into a single tool
(uncategorized)

Intelligynce  – Shopify Analysis Tools
(uncategorized)

Jungle Scout  – Amazon Product Finder & Research Tool FBA Sales Data Tracker
(uncategorized)

Love To Link  – Guest Post Service
(uncategorized)

Lynda  – Online Courses, Classes, Training, Tutorials
(uncategorized)

Mad Society  – Marketing Forum
(uncategorized)

Omnibug Chrome Extension  – A browser extension to decode and display outgoing digital marketing tool requests
(uncategorized)

Pexda  – Hunt winning products to sell online
(uncategorized)

Proposify  – SEO, Website and campaign proposal software
(uncategorized)

Publicity.ai  – Find organic marketing opportunities
(uncategorized)

Register Compass  – Find expired domains
(uncategorized)

ReportEI  – Reports Facebook, Instagram, Analytics, Ads, Linkedin, YouTube.
(uncategorized)

Rockstar  – Content marketing archives
(uncategorized)

SeNuke  – Black-hat SEO automation tool
(uncategorized)

Spin Rewriter  – Article spinner with ENL semantic spinning
(uncategorized)

StoryChief  – Content marketing management & content distribution software
(uncategorized)

Tailwind  – Pinterest & Instagram scheduler, analytics & marketing tool
(uncategorized)

Terapeak  – Ebay Data, Ebay research, find the best things to sell
(uncategorized)

The Best Spinner  – Article spinning software
(uncategorized)

Wonpy  – Search Google Ad Campaigns for relevant keywords
(uncategorized)

Zipsprout  – Match businesses with local SEO and marketing opportunities via sponsorships
(uncategorized)

Robert Portillo, founder of Nimbus Marketing, and his family.

About the author:

Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.

Are Coworking Spaces for Google Maps Legitimate in 2019 and Beyond?

Are Coworking Spaces for Google Maps Legitimate in 2019 and Beyond?

Are You a Scammer if You Use a Coworking Space for Your Google Maps Listing?

On June 20th, the Wall Street Journal published an article revealing that millions of Google Maps listings are completely fake. Given the current environment surrounding fake listings, are you safe to use coworking spaces for Google Maps listings? Or are you in jeopardy of having your Google Maps listing removed along with all of your hard-earned reviews?

 

An older article by one of the most respected SEO news sources in existence stated: “if a coworking space is not manned full-time, meaning that there’s nobody there to greet visitors who show up unannounced, then the coworking space does not meet the eligibility requirements for a Google Maps listing”. In the article referenced above, there are two points that I contend are misleading at best, and completely inaccurate at worst. They are (sic):

  1. You must physically occupy the space. Any other scenario revokes eligibility.
  2. Your Google My Business listing hours of operation must accurately reflect the hours that you are actually at the office.

Both of these statements are simply false, and based on fear of the consequences of old, grey-hat and black-hat search engine optimization techniques. Moreover, they are statements that are bewilderingly ignorant of the range of different professional lives that modern day business owners live. Worst of all, these proclamations are now enforced by Google.

The fear-based element of these two statements originated at a time in the past when businesses realized they could create a new Google Maps listing (now called Google My Business or GMB for short) with a P.O. Box address and boost their local search marketing efforts. This allowed business owners to quickly grow their business by adding new “locations” in adjacent areas. Google cracked down on these SEO techniques and many companies lost their Google Maps listings, along with all their reviews.

This had devastating consequences for many businesses. Our online marketing agency has direct experience with the catastrophic consequences of Google’s “Crackdown.” We know of some business owners who were using P.O. Boxes to “game the system” and relied on a dozen or more Google Maps listings to drive leads. Despite our advice that they stop, they continued and eventually went out of business when Google cracked down.

Coworking Spaces are an Inspiring New Norm

Was Google’s Crackdown was legitimate? Without question. This is because a business owner cannot meet a potential customer at a P.O. Box and present as a legitimate business. Even worse, if a potential customer just showed up at a P.O. Box without notice, they would find no trace of the business in question resulting in a frustrating experience that Google instigated. Google was absolutely right to crack down because they care about their reputation. It is in Google’s best interest to refer to the best possible businesses. This results in a better user experience and ensures that Google’s customers keep using their search engine rather than Bing or Yahoo.

Enter the world of coworking spaces. Coworking spaces are mixed use spaces. They have everything from full blown large offices complete with minimum lease requirements, to smaller and virtual offices. If all you need is a regular desk space to work at, coworking spaces have that too. Coworking spaces are also mixed business spaces. There are usually as many different types of businesses at a coworking space as there are available spaces. Attorney, graphic designers, artists and many other types of businesses use coworking spaces their home office.

If you need a moderately quiet place to meet with someone, a place less distracting than a coffee shop, there are spots for that as well. Coworking spaces are ideal for meeting clients. Not only are the facilities well-stocked, the ambiance is often awe-inspiring. You would be hard pressed to find a space better to impress a new potential customer.

Coworking spaces often feature a host of amenities such as: 

  • Event space – including projectors, sound systems, lighting and more
  • Wellness rooms – for nursing, praying, meditating, or quiet time
  • Recording suites – 4k video, audio and screening
  • Outside offices – work under the sun on a shady desk

One would have to spend a small fortune to stock their office with the arsenal of equipment found at even a run-of-the-mill coworking space. Its no wonder that more and more business professionals are migrating to them part or full time.

If you are considering Coworking spaces Google Maps listings, know that they offer wide open and shared work spaces that feel distinctly less lonely and far more inspiring. Some even include loads of freebies and discounts from local businesses, daily events and specials, and in some cases, full bars and cafés – all included in the monthly subscription or lease. The point is that people who use a coworking space have total control of how and where they want to spend their day. They are not limited by a cubicle or home office. They can move around in expansive and widely varied settings at will. For many business owners this is a much more satisfying work lifestyle, especially creative types.

Managing Your Business Address

The crucial distinction between a coworking space and a P.O. Box is that you can confidently meet a client there. You can easily set up an appointment and book a conference room space, even if you only have a virtual office set up for your company. And a client is much more likely to be impressed with your coworking space amenities. Most people have never visited a coworking space and are they in for a shocking delight when they do. Anybody that shows up at the WeWork La Brea space, for example, is likely to have their mind blown by the facilities and staff. If a stranger shows up at a coworking space looking for a specific business they would undoubtedly find a very well-run and organized professional environment, and one certainly more welcoming than an office space in a generic business building or strip mall.

 

Since anybody can randomly shows up at a coworking space, the business owner should be mindful of this situation and take precautions to ensure they don’t leave a potential customer hanging. If a business is located at a coworking space and it is not fully staffed at all times, the business owner should indicate “by appointment only” on their website, Google Maps, and any other online listings. Additionally, if the business located at a coworking space is rarely or never staffed, such as a mobile service business, they should adjust their Google Maps listing settings to “service area business” to hide their address.  Yes, for the unfortunate few that show up at a coworking location unannounced, they may be disappointed. And that is okay and relatively normal in today’s modern business environment.

Why? Because many modern business professionals whose office is not located in a coworking space do not keep regular hours. There are countless professionals who are one-person operations, and who have an office building with signage and do not fully staff the location at all times. Does this mean they should not be able to have a Google My Business listing? Of course not.

Take for example a one-person financial consultancy located in a high-rise downtown. They may have an office complete with signage that somebody could potentially visit, unannounced. Here are some other scenarios for why this sole proprietor may not be able to be at their office during opening hours:

  • What if the consultant is out to lunch when the customer stops by unannounced?
  • What if they’re attending a business meeting off-site?
  • What if this professional meets with clients at their location just as often as his own office?
  • What if they were out of town for a week, at an important business seminar or conference?
  • What if they had to pick up their sick child from school?

Should this type of professional no longer be eligible for a Maps listing because their office is not staffed at all times and their listed business hours did not accurately reflect the actual hours of operation? Absolutely not. This would steeply penalize a business owner who’s work depends on varied office hours and could not afford a full-time secretary or receptionist! As long as a business owner pays due diligence and makes it clear on their Google Maps listing, website, and other online profiles that meetings are by appointment only, their Google Maps listing should be completely valid.

A business that consists entirely of one person, such as an electrician, plumber, or consultant cannot staff their office full time. If Google Maps is working for them, they’ll often be in the field performing their work. Are they ineligible for a Google My Business listing? Absolutely not. They are in fact just as eligible as any other business professional with an address, no matter where the office is located or what their staffing schedule was. As long as the service business indicated to Google that they only performed work at the customer’s location, their Google My Business listing  should be considered completely legitimate.

Google Is for Marketing Your Business, Not Telling You How to Run an Office

For Google to require unequivocally that every business owner be present during business hours at all times, or have a full-time receptionist whose hours exactly match their listed hours is ridiculous and unfair. This assumed requirement is also highly biased toward businesses that are already more successful than startups and one-man operations, and is just plain unfair. It should not, cannot, and never will be up to Google to require a business to have their location fully-staffed at all times. It is ludicrous to attempt to dictate in any way what a particular business professional’s office hours should be in order to have a free business listing like every other business. This job is solely the responsibility of the business owner.

If a business owner is never at their location during business hours, and people continue to show up at their location for nothing, then the business owner is acting unprofessionally. Eventually the visitors will start writing bad reviews and the business will suffer. If Google really cares about the user experience, then why don’t they wake up and make a Google Maps option for “by appointment only” in the GMB dashboard. They have really screwed over service professionals over the years. For way too long they have demonstrated that they simply do not care about how a service professional’s work schedule differs from that of a storefront.

Your Business Is Valid, and So Is Your Google Maps Listing

When you inform Google that you are a service-based business, your listing is just as valid as a listing with a physical address or office. We have successfully done this for many of our clients who are service professionals.

Take our long-time customer Aquatech Aquarium Service. Their Google My Business listing was verified at an office they rarely occupy, in this case the owner’s home, where his office is located. Google knows it’s in a residential condominium complex. And they don’t care, so long as the address is not listed and nobody goes to the wrong address. An example of our client’s listing is here.

A big problem arises if a Google Maps listing is suspended. Google will no longer reinstate a Maps listing unless the business has signage and is staffed during the posted business hours. Many business owners are currently struggling to get their maps listings reinstated after having them suspended for no apparent reason. Its too bad that fake listings are impacting legitimate businesses.

The Future of Business Strategy

Coworking spaces and service-area professionals are not only here to stay, they are the future. Retail is a dying industry, while home-based businesses and local service businesses are growing rapidly. More and more professionals are using coworking spaces not just to expand their reach, save money, and relocate their business closer to their client base; they are using them as networking spaces and places to break up the loneliness of being a nomadic sole practitioner road warrior, or a service professional with a lonely office.

Using coworking spaces for your Google Maps listing is totally legitimate. As long as you have considered all of the possibilities from your potential customer’s perspective and made the necessary changes in the proper places online, you and your customers should not have a problem.

Thank you for taking the time to read my article. If you know anybody who might like this article, please share.

How are you running your business without a fully staffed office, and what has been your experience with Google My Business? Please share your story in the comments.

Robert Portillo, founder of Nimbus Marketing, and his family.

About the author:

Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.

How to Choose a Great Online Marketing Company

How to Choose a Great Online Marketing Company

How To Choose a Great Online Marketing Company

No matter if you are new to the world of digital advertising and SEO or an experienced veteran, we are going to help you figure out how to choose a great online marketing company. If you are looking to grow your business by being found more often and converting more of the people who find you into customers, choosing a great online marketing company is the best way to do so.

We aren’t going to bore you with the obvious things you should do, such as:

  1. Google things like “choosing a great online marketing company” and read as much as you can
  2. Read reviews on marketing companies that look interesting
  3. Look at marketing company websites to get an idea of the services they offer and what the company is about

We understand that these things are obvious. What you might not know is there are more advanced and more important ways to find a digital marketing agency made of gold. The information we are going to discuss goes way deeper. We are going to dive into the nitty gritty of what really MUST be done if you are to weed out the fools good and find the company that is going to take your business to the next level.

Why the Treasure Hunt?

What should a top online marketing company do for you? An online marketing company’s primary job is to help their clients get more customers by increasing their presence and quality on the internet. That means, but is not limited to, making sure their customers will show up on the first page of search engine results and converting into potential customers as often as possible. If an online marketing agency truly helps your business, it will result in more visits to your website, more website visitors filling out your contact forms, and more phone calls from new customers. Whether this is done with SEO (search engine optimization), Local SEO (seo for specific narrow locations), PPC (pay per click advertising), or Website Optimization, or some combination,  a great online marketing company will know what to do, and when to do it. They will do their homework and perform keyword and competitor research before doing anything else. Most importantly, they will prioritize their tasks based on strategy that is formed out of their research and experience.

Digging deep to find the gold

It can be easy to fall into the trap of just going with the first “likely” company you run across. But that’s not going to get you the best results in the long run. Don’t treat this process as an inconvenience. Finding a great online marketing company could be the best thing that ever happens to your business. But there’s a deeper secret about this treasure hunt you’re beginning as you look for the right marketing team. And that is that the treasure isn’t just getting the right marketing company, it is also reaching more customers. You want a marketing team that can demonstrate they are delivering you more new customers on a regular basis. This will justify the investment you make with them.

Doing your homework while looking for a great online marketing company might take a lot of effort, but the right choice will pay off. Not only can you expect better and more consistent results, you will avoid costly mistakes that will result in lost time and money. Don’t settle for the first company that looks “okay.” You want a company that has an excellent track record of helping their customers. Doing some digging is going to be necessary. While you are on the hunt for your golden online marketing agency, take notes. Jot down things you like and don’t like about each company. If you speak with people at the company, remember to include notes on how kind they were, how well they listened, and how professional they were. Its important to like, respect and feel understood by the people you regularly work with.

Identifying a digital marketing agency’s services

The first thing you need to figure out is what services a potential company offer. There are seven basic types of services that a digital marketing company can offer. They are:

  1. Branding – ensuring your company has a distinct brand presence.
  2. Content Marketing – presenting information written specifically for your target customers.
  3. SEO – getting your company found in the search engines
  4. PPC – paid advertising such as Google Ads and Facebook ads.
  5. CRO – optimizing websites and other sales methods to increase their effectiveness
  6. Local SEO – getting companies found in the local search results, or maps listings
  7. Website design – creating a great centerpiece and hub for your online world

You may not need all of the services a great online marketing company offers. Its best to let them decide what type of online marketing will work best for your company. That is one of the things you pay them for. In fact, perhaps the most important thing that a great digital marketing agency will do for your company is prioritize. There are hundreds, perhaps thousands of things that can be done to help your company succeed online. But which thing is going to be deliver the best return on investment? A great online marketing firm will know what to do, and in what order to do it.

For example, lets say your website needs an overhaul and your search engine rankings need improvement. A great online marketing company may not worry about your website at first. Why? Because what does the condition of your website matter if nobody is finding it? Wouldnt it make more sense to work on rankings first? Of course it would. Especially since search engine optimization takes time to do, and to take effect. So a great digital agency would probably get a jump on the SEO or Local SEO for your company, and after a few months get started on improving your website.

Reviews Do Matter

We are not going to get into this topic too deeply. It is worth an entire new article dedicated to that topic. But here is a quick summary:

  1. Choose a company that has at least a dozen reviews. Too few reviews may mean they do not have much experience or good enough customer relations.
  2. Choose a company that has reviews in multiple places. Yelp,  Google, Yahoo, Facebook are just some of the places that people normally write reviews.
  3. If possible, choose a company that has at least one bad review. This may sound illogical, but there are good reasons for this.

Be careful of companies that have dozens or hundreds of reviews, and not one of them is negative. While it is possible that a great online marketing company has a perfect track record, it is unlikely. Nobody is perfect and companies make mistakes. Not to mention that there is a huge problem with companies buying fake reviews online. Google is particularly bad at spotting fake reviews.

Go back to those reviews you found about the prospective companies you are considering. Take note of the qualities past customers praise, as well as any negatives that get mentioned. Don’t let the negatives totally over-rule the prospect: you don’t know (yet) what might lie behind them. But pay attention to what the complaint is about.

One of the best ways to find out how good the customer service is at a particular online marketing company is to look for bad reviews and study the responses from the business owner or manager. If they are defensive, argumentative or otherwise less than professional, it is probably a good idea to steer your ship clear of the scoundrels.

Counting the loot – talking to their current customers

You’ve done some preliminary research on your best prospects and now its time to contact them and start asking some important questions. Stay on top of the discussion, and don’t get swept up in their salesmanship. Begin by asking them for references for current customers and their contact information. Any good marketing company should be proud to have you call their references. If they are truly great at what they do, their customers will be happy to tell you. When you call their references, be respectful of their time and make it short. Simply ask them three questions:

  1. How long have you worked with them?
  2. Are you happy with the results they have delivered for your company?
  3. Would you recommend them?

These three questions will tell you most of what you need to know and take about a minute of the reference’s time.

Divining the real treasure – reviewing their reporting and research

A great online marketing company has clear, detailed, and accurate reporting. One of the best ways to evaluate the quality of their work is to ask them for samples of specific reports. These include:

  1. Monthly campaign progress reports – this should include information on website traffic, search engine rankings, and list all tasks performed on a line-item basis
  2. Keyword research report – most online marketing campaigns should start with professional keyword research. They should have samples of their keyword research readily available.
  3. Competitor analysis report – SEO and online marketing strategy should always be based on what is working for the top competitors.
  4. Call and form-tracking report – great online marketing and SEO companies track leads, not just traffic and rankings

Review the copies of the reports they send you. These reports can be tough to understand. If you are interested and considering hiring a great online marketing company that stands out, set up a phone call to discuss the reports they send you. They should be happy to answer any questions you have.

Unpacking the treasure chest – evaluating their case studies and portfolio

Most great online marketing companies have an entire online marketing portfolio page dedicated to their case studies. Spend some time reviewing these case studies. They may be hard to understand, but you will get an idea of the quality of their work. Just the fact that they put their work right out in the open says quite a bit about their transparency. You may or may not like the work they performed. But at least their case studies have helped you make an informed decision about whether to hire them.

A good portfolio or case studies page should demonstrate before and after screenshots of their website designs and overhauls. They should also demonstrate the before and after of their traffic, rankings, and phone calls and form fills where applicable.

Cashing in the jewels – setting your expectations and discussing your goals

Once you have found a great online marketing company, you can open the treasure chest of possibilities. You can discuss your expectations and specific goals, preferred communications methods, and talk about timelines and KPIs (key performance indicators). You can also discuss your dreams and fantasies. There may be things you have always wanted to do for your business and website, but haven’t been able to manage yet. For example, you may wish to expand your service range, or go from a local company to a national brand. A great online marketing company can help you achieve your goals and reach your dreams.

You and your team may also wish to be more of a part of the online marketing efforts. Discussing this desire right from the start is the best time to present it to your new online marketing company. Making your online marketing a cooperative effort may help keep the efforts of the marketers and your team fresh,energetic and always on-point.

It is important that you stay engaged with the company you chose. Make sure to have regular monthly meetings to discuss progress and strategies. There are many online marketing companies that put on a great “dog and pony show” to get you to sign up. But once they have your money, they often “disappear” or become lazy. So stay on top of them so that you know what steps they are regularly taking on your company’s behalf.

Its also important to understand that you and your team have an important role to play in your online success. You need to deliver outstanding products and services for your customers, and make a big-time effort to get as many great reviews as possible and post to your social media on a regular basis. These are two of the things that even the best online marketing company cannot do as well as you. Success online really is a team effort.

Keeping the ship afloat – staying up to date on the latest online marketing techniques

Building your online presence is not a “one and done” activity. As online searching changes and technology advances, you need to work with marketers who are experts at understanding the way people search, use websites and make purchase decisions.  An engaging and lively internet presence combined with plenty of top search engine rankings and a healthy and active website is a treasure you want to protect and grow. To achieve that end, you need to discover the treasured business asset of the very best online marketing company.

A great online marketing company will stay on top of changes in online marketing. The way that people search for products and services are changing every day. With the growth of voice responsive devices and applications like Siri, Google Home, and Alexa, the way that people get information will change even more in the coming years. Its important for you and your team, as well as your digital marketing agency, to make sure that you continue to educate yourselves. This will ensure that you have a healthy online presence that will continue to land you new customers for years to come.

Robert Portillo, founder of Nimbus Marketing, and his family.

About the author:

Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.

Who Wants More Business From Their Website? Everybody!

We live in a world dominated by 24/7 connectivity to the Internet. That makes website SEO more important than ever to a business owner. Even if your company is the absolute best at what they do, the Google gods won’t automatically rank your site accordingly. Like children and pets, search engines must be educated in their own language. You have to tell search engines exactly what they need to know in a form they can understand. That’s where website SEO comes in.

Why SEO?

Search engines abide by their own set of rules. These rules evolve constantly. That’s why a professional SEO consultant is an absolute must for a company that uses a website as a marketing tool. When a potential customer searches for something online, how many results pages do they actually click through? Search habits differ, but if a website isn’t listed on Page 1 (AKA: The First Page Club), your company is already at a disadvantage for being found online.

The Google machine can be a funny thing. It can be your best friend one day. After some routine tweaks in their proprietary algorithm, it can make you pull your hair out in frustration when your website sinks in the rankings. Website SEO experts help you avoid problems with algorithm updates. They can also help you recover if there’s a problem.

You have more important things to worry about, like running your business and making it the best it can be. It’s smart business to let a website SEO firm do the online worrying for you.

Expert Website SEO Pays for Itself

Great SEO experts never get comfortable. They constantly keep up on new developments in the industry. If they didn’t, they would quickly fall behind, and the results they achieve would slip. You need expert SEO help on your side if you plan to stand out from the rest of the pack. Website SEO is an integral part of growing your business.

Local SEO services is another factor to consider when you search for an SEO consultant. Different businesses have different needs. If you’re a local business, you need to make sure you’re capturing all the business in your neighborhood. Other businesses need to compete for customers on a national or international level.

Some SEO consultants use what’s known as the shotgun approach. They try to increase your website’s online presence and authority, but only in a very general way. A local business that specifically serves the nearby community can’t afford to compete nationally for keywords. That’s why local businesses must find SEO consultants who understand local search, and concentrate on it.

Ranking Highly on Search Engines Matters

Think about your own search habits if you’re not convinced that your website needs help from an SEO company. Do you click through to page 5 and 6 when using Google to search for local shops and services? Few people do. For the most part, it’s more efficient to rely on the algorithms employed by search engines to rank sites than to do the work yourself. Even very good Googlers know that you’re much more likely to find useful results on the first page. Your potential customers will likely do the same. SEO companies make sure that your business fights for search engine results effectively.

It’s important to remember that your competitors are probably using an SEO company already. You won’t be able to compete for rankings if you don’t fight fire with fire. Google, Yahoo, and Bing try to serve up the best search results to their visitors. If your website isn’t telling them what they need to know, then you’re bound to have problems with low rankings. SEO consultants are skilled in giving search engines exactly what they want. If your website isn’t optimized by SEO experts, then you’re leaving money on the table.