We’re on to the 4th installment of our Dashboard guide now. This one is the Google Analytics module. You can view your analytics on Google without our dashboard, but our’s is much easier to navigate than Google’s, and it’s in the same place as all your reporting from our dashboard.
The summary section of the Google Analytics Module is full of useful information. Right there at the top you can set the date you want to look at, and it will show you:
- Sessions – this is the total visits your website received from everyone.
- Unique Users – this is how many different people visited your website. When your Sessions number is higher than this, it means some users visted your website multiple times.
- Pageviews – This is the amount of pages that were viewed during hte sessions. You can see that in our example, the average session created between 7 and 8 page views.
- Goal Conversions – when goal conversions are set up, this will track the number of times specific actions were taken, such as clicking on a contact form.
You can also see a nice pie chart showing where your sessions came from.
The Graphs on the Summary
Below the first set of statistics are a number of line graphs on the summary page. These graphs show you a day-by-day breakdown of the different stats.
These graphs show some of the same data as above, like sessions and users, but there are also 4 new ones:
- Pages/Session – This averages out the number of pages visited per session.
- Avg. Time on Site – This is how long each user spends on your site before they leave.
- New Sessions – This is the number of visitors who have never been to your website before.
- Bounce Rate – This is a very important statistic. This measures the number of visitors that left your website without clicking on anything. The bounce rate in our example, .15% is incredibly low. Typically, a bounce rate between 26% – 40% is considered excellent.
The channels tab is where you get get a breakdown of where you traffic came from. You can view your channels by filters as well, these filters are
- New Sessions
- Bounce Rate
- Goal Conversions
- Goal Conversion Rate
This page makes it easy to see where your traffic is coming from, and see the most valuable channels for you. You can see that this customer gets most of their traffic from organic search, which carries over to their goal conversions too. That means the SEO is working for them.
The Searches tab gives an insight onto what specific keywords search terms peoplea re using to find your site. This would be the best tab on the whole dashboard, but unfortunately Google is stingy with this particular data. As you can see, the first two results are not provided and not set. Google used to give you perfect data for your keywords, but over time they have made it more difficult to get this information. Nobody knows why this is.
The Referrals tab shows which sites users are clicking through to your website. For example, you can see that Facebook drive the most traffic to this client’s site.
The final tab for the Google Analytics module of the dashboard is the Mobile tab. This tab is like the Searches term, but deals only with mobile. You can see, like on Searches, that the keyword data isn’t as detailed as it could be, but you can still get useful information from this tab.