What Are The Best SEO Companies For Local SEO?
Not all local SEO companies are created the same. Success with local SEO is achieved through the effective manipulation of hundreds of interwoven page-ranking factors. Additionally, the SEO landscape is constantly changing.
Google's page ranking algorithm constantly evolves, and - as local SEO experts - we need to figure out and adapt to these changes, and what they mean for our customers. This requires many hours of factor testing, as well as continuing our education through SEO industry masterclasses, webinars, and lectures in order to keep our marketing methods relevant.
The best local SEO companies to hire are the ones at the forefront of modern SEO. You want to work with the companies that GIVE these professional masterclasses and webinars, and are performing their own in-house SEO testing. The worst are the "local SEO firms" that haven't learned anything new since 2019, and operate using outdated and ineffective methods.
Another very good way to vet the best local SEO company for you is to ask for a referral from one of their current clients. If they won't share, it's likely that they haven't produced brag-worthy results for a client in quite some time.
Digital Marketing Services
A digital marketing agency is an all in one solution for marketing services. They provide social media marketing (SMM), Technical SEO (On Page SEO & Off Page SEO), Pay Per Click Ads (PPC), Email Marketing, Content Marketing, Affiliate Marketing & more. For small businesses with a large budget or a nationwide audience, a comprehensive digital marketing strategy like this can be highly-effective. Conversely, with a smaller budget the marketing campaigns get stretched too thin and are not as effective as a more focused local SEO strategy.
Local SEO Services
A local SEO agency focuses on local business SEO services exclusively to help local businesses hyper-focus on local search engine optimization that will be more effective over a smaller area. These more affordable local SEO services are frequently offered as cost effective local SEO packages that are tailored to your local business and help bring new customers from local searches. In other words, local SEO pricing will be less expensive and more effective for most local small businesses.
How To Find The Best Local SEO Services Company
Find A LOCAL local SEO Company
When it comes to choosing a local SEO service provider, it's best to find a local SEO company based in your area so they are more familiar with your target demographic.
Online Reviews For Local SEO Companies / Local SEO Services
Be sure to request references and check online for positive reviews about their local SEO services - particularly on their Google My Business page. If a local search for their company shows negative online reviews, or a lack of online reviews for their local SEO services, this is a red flag.
Request References From Customers Currently Using The Current Local SEO Services
If they are unable, or unwilling to provide a local business (or local businesses) as a reference or testimonial, this is also a red flag.
Check Local Search Engine Optimization For Their Local Business
If it is a local SEO business, make sure they are ranking well in search engine result pages for local SEO agency related search terms like "SEO for small businesses", "SEO Company Near Me", "Best Local SEO Company", "Local SEO Pricing", "Digital Marketing Agency Near Me", "Local SEO Services", "Local SEO Packages", "Local Search Engine Optimization", "Local SEO Services", "Affordable Local SEO Services", "Local Business SEO Services", or "Top Search Engine Optimization Companies". If they - as a local SEO company - are unable to rank themselves in a local search for a local SEO company, than they will likely be unable to increase local rankings in search engines for you, either.
Request A Free Local SEO Audit
If you're not familiar with local SEO audits, they are a report provided by a local SEO marketing company that is generated to show the areas where your SEO can be improved. Before choosing a local SEO marketing company, ask multiple local business SEO agencies for a local SEO audit of your website. The best local SEO services will generally take time and effort to provide a custom local SEO campaigns to review with you and show you areas of opportunity you may be missing.
The top local SEO companies will take the time to review the SEO audit with you and explain anything you might not understand. If their SEO audit seems canned, or the SEO services representative seems underprepared, it's likely not a company you should hire for your local SEO services.