For the third installment of our Nimbus Dashboard Breakdown, we’ll be going over what may be the most useful module in the dashboard. That’s the Reputation Manager.
The reputation manager crawls the internet for reviews about your business, and makes it easy for you to get a snapshot of your online reputation.
You can see on the left side of the reputation manager that it shows your average star rating and total reviews. This is across all the different review-based platforms
The graph to the right shows you your review acquisition over time. This graph can be changed to view all kinds of different different parameters. This includes:
- All Reviews
- New Reviews
- Reviews by specific sources
- The time frame you want to look at
This makes it easy to determine the effectiveness of a review campaign. If you started sending links to your GMB listing last month, you can set the filter to show you just new reviews on GMB in the last month. When you’re done, you can easily go back to the default of showing everything by clicking the reset button.
The Pie Charts
If you’re less interested in dates and more interested in totals, the next section of the overview shows pie charts chopped up by rating and by source. This is a great way to interpret your average rating, as well as see where you need to work on bolstering your reviews.
If you see that most of your reviews are came from
Yelp, but you have very few on your GMB listing, then you know to focus on getting reviews written on GMB.
If you’re looking to respond to your negative reviews and see if you can turn those frowns upside down, you can just look at all your one star reviews. This brings us to the next part of the reputation manager.
The Reviews Section
You can get to the reviews section in a couple of ways. Either by clicking on the “Reviews” tab, or by clicking on the pie charts. If you click on the pie chart, it will automatically load a report showing only the things you clicked on. So if you click on 1 star reviews in the pie chart, it will only show you 1 star reviews.
From this section, you can find individual reviews, and then go straight to that review to respond to it.
This tool makes it easy to manage your reviews, see what’s working and what’s not, and respond to your reviews.
The Sources Section
The sources section gives a breakdown of your ratings by source. This section gives you a snapshot of your business’ reputation health on each source.
Below that section it gives you a look at the rate of reviews by source, so you can see where people are writing have been writing reviews recently.
Responding to your reviews
The reputation manager makes it easy to respond to reviews, but, if you’re not careful, this can be a minefield. It can be tempting to tell off that customer who wrote you a bad review because they got a speeding ticket, but it won’t look good no matter how you do it.
Always be kind in your replies, even when the customer is not – especially when the customer is not.
Be sure to also respond to your positive reviews. These ones are easy since it’s a happy customer.
Finally, be sure to talk about your services by name or keyword in your replies. Your customers and potential customers are reading these, but so is Google. Including keywords in your reviews helps send signals to Google that your business is relevant for those keywords.
We hope you found this breakdown helpful. Utilizing your dashboard, particularly for your reputation management, will help ensure the success of your online marketing campaign.