SEO for health insurance companies can be difficult to understand. One important thing that you should know is that your potential clients are shopping online, so the goal to create and execute Search Engine Optimization (SEO) for your customers is important. Many individuals have become picky when choosing an insurance agent.

Insurance providers have changed drastically over the years. The IT world has enabled many people and companies to buy insurance services online. Therefore, SEO for insurance agents is very crucial. If you want your company to make massive sales it must be on the first page of the search engines.

If your business is not on the first page, then more than likely you are missing a lot of customers. According to an analysis that was done by SEO strategists, around 97 percent of individuals do not browse past the first page.

Search Engine Optimization (SEO) is the word given to processes that are done in search engine ranking. It’s a digital marketing strategy that is aimed at growing online visibility in organic and local search engine results

Is SEO powerful for insurance agents?

Yes! SEO has been able to work great for insurance companies. Keyword research is essential for an excellent insurance provider. Keyword research is one of the biggest steps in the first phase of SEO strategy development. This activity involves looking for the exact phrases and words that your clients are searching for. The ultimate goal to craft an SEO plan for your company is to help your customers find relevant information on your website. The content published on your website should be compelling, solid, and substantive. This makes a lot of customers reach out to you via email or phone number.

Top benefits of SEO for health insurance companies

SEO for insurance agents can be powerful for small and large insurance companies. This strategy for insurance agencies helps attract new customers, setting businesses up for success, and engaging them in the local community.

Help you to achieve higher rankings

SEO can increase the ranking of your website gradually. Coming up with the primary keyword, secondary keywords, and LSI keywords related to your geographical area will help your website to outshine other companies.

Blog posts, meta descriptions, and title tags are exceptional places to fix local keywords. By doing this it tells the search engines that your site is a reliable option for insurance needs. This increases the probability of your website appearing in the first pages of the search engines.

Increases online visibility locally and nationally

Recognition of a brand is vital in customer conversion, particularly for insurance companies. When your company appears more frequently in search results, users become familiar with your brand as you boost organic traffic to your site. The more familiar your company becomes the more likely customers will be to do business with you and refer other people to your services. 

Captures your local customers

Even small health insurance companies can benefit greatly by capturing local customers. Advertising your business to specific geographic places makes your company bigger than it is.

Your insurance marketing must solve the problems of your local audience. This establishes a deeper relationship with the customers, offering an incredible benefit compared to other competitive insurance agencies.

Converts more qualified leads to your company

Local SEO for insurance companies has had the highest rates of conversion compared to other types of insurance marketing. The online directories that market your insurance agency like address, name, and phone number are very essential. These directory listings are great because they are clicked regularly compared to any other kind of information given in the organic results. This ensures that your company is perfectly listed which can later increase online exposure.

While getting started with search engine optimization can sound tricky by following this guideline, you’ll be able to get ahead of your competitors in online marketing. If you need more tips on doing SEO check out our blog on “How to do SEO in 2020

Robert Portillo, founder of Nimbus Marketing, and his family.

About the author:

Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.