A successful digital strategy is based on a correct analytics set-up of your website and your business.
Complete company analysis
A complete company analysis and audit includes creating a map of your current online presence (current search engine rankings, website analysis, directory listings, social media, original content, inbound links, media mentions), getting a clear understanding of your industry and determining your current position within your marketplace vs. your main competitors.
A thorough audit identifies and addresses any potential performance obstacles on your website and helps build the foundations for your wider digital marketing efforts. The complete analysis provides comprehensive site design recommendations, a new content marketing strategy and plan that guarantees the success of your business needs and objectives. It also allows us to set and define appropriate aims and needs as we develop an effective custom marketing campaign for you and your business.
We work closely with our clients to establish goals and objectives for your online activity. Our experts use a wide range of industry tested tools, resources and techniques for an accurate analysis of your business, customers and industry. At the end of our analysis and audit, we submit a comprehensive report on our findings, together with clear and informed recommendations about next steps.
Ongoing performance strategy
The information presented in our reports gives you complete transparency into our work to enhance our ongoing optimizing performance strategy.
Projects optimizing behavior
We’re able to plan projects by understanding and optimizing for user behavior on your site, tailored as effective as possible to meet the business needs of each client.
We offer real time analytics, in-page analytics, market analysis, content auditing, competitor auditing, customer auditing, influencer analysis and creating personas which is an effective way to understand the needs of your users, prioritize features and functionality for developing a winning strategy. Some of the useful features within analytics are: custom filters, automated tasks, event tracking, funnel visualization, assisted conversions, visitor flow, reverse goal paths, plus many more.