Yelp just announced 3 new paid products they’re coming out with. They say these products will help business owners get more attention to their listings, but are they worth the price? With these new features you can show off features about your business, called highlights, you can show off your portfolio, and, in some states, you can display a badge that says you’re licensed.
Verified License Badges
If you’re in California, Georgia, Arizona, Florida, or New York, you could qualify for a verified license badge. If you’re licensed, you can apply to Yelp and they’ll
verify your license. This product is the cheapest at $1 per day, and it’s probably
the most powerful as well, as showing off your license is a great trust signal.
Highlight Your Business
Yelp’s business highlights seem like they’ll offer a good way to connect with your customers with badges like
“vegetarian friendly” or “Woman-owned & Operated”, There’s 30 badges to choose from so you can probably find some that apply to your business. You can put 6 badges on your profile and 2 of them will appear in yelp searches. This seems like a useful way to differentiate yourself. Unfortunately, Yelp isn’t very clear about the pricing, just saying that it’s $2 per day average. Is this $2 per day per badge? Or does $2 per day get you all 6 badges? If $2 per day is an average, how does it change? Yelp doesn’t do a good job about answering this.
Show off Your Portfolio
Yelp is finally allowing businesses to put up a portfolio. Depending on your business, this could be a huge difference between a customer picking you or picking your competitors. Your
potential customers want to see what kind of work you do, and how long it takes you to do it. You can get this for just another $2/day.
What do you think of Yelp’s new services? Have you been using any of Yelp’s services?
About the author:
Heather Singer is an SEO specialist at Nimbus Marketing. She has a passion for reading and writing. She can often be found watching her favorite teams (The Angels & Chargers) lose, or found spending time with her family outdoors.