Contents1 Manual bidding2 Automatic targeting3 Enhanced cost-per-click (ECPC)4 Automated bid management5 Conclusion6 FAQ6.1 What's cost per acquisition?6.2 What's cost-per-click? Google Ads has a range of automated bid strategies to help you get the most website visitors possible. You can set a target cost per view, and Google will make sure your bids are correct in […]
Contents0.1 What Is the Purpose of Content Marketing?0.2 How Does an Online Content Marketing Campaign Work with SEO (Search Engine Optimization)?1 How to Create Quality Long-Form Content (from a Content Marketing & SEO Perspective)1.1 Creating Entity Clouds of Supporting Keywords1.2 Make an Outline Before Your Create Content1.3 How to Structure a Blog Post2 Creating Content2.1 […]
Conversion rate optimization is about far more than data. The data you get from testing is the end result of conversion rate and split testing. Before that, a whole host of skills, insights and techniques come into play in order to develop a web page that is worth testing. Conversion Rate Optimization services comprise a vast […]
Customers will turn to your Google My Business page to find your information such as your website, operating hours, phone number and address. It’s important to make sure these are all correct. Customers also love to see that the business is actively posting to their Google My Business. Frequent posts also represent a great […]
When writing website or sales copy, be sure to make it conversational. For some reason, when most people write website or sales copy, they lose touch with humanity. They enter "marketing hype" mode and their writing becomes bizarre. The main job of a website, or any other sales copy, is to engage the reader in […]
We've talked about the importance of headlines on this channel many times. But it's worth revisiting again and again because they're so important. A headline's job is to get attention and convert it into interest. And it's worth brainstorming as many as possible until you have a fantastic headline. Create 50 - 100 of them […]
Marketing is an essential part of any business and should be given a lot of attention to become successful. Unfortunately, most companies don’t have the time or resources to do this and their efforts ultimately fall short. That’s where we come in. We take all your marketing needs and ensure you get the results you’re […]
I still see quite a few websites with large blocks of text. To a website visitor, large paragraphs look like homework assignments. They look like an entire book to read. Instead of large blocks of text, break your paragraphs up into smaller chunks. Brian Dean, Mr. Backlinko, has this mastered. You'll never see large paragraphs […]
At some point in the conversion process, trust becomes the most critical factor. Can I trust this company? Will they deliver? Will they take my money? What if I'm not happy with the product/service? Who are they? What do they stand for? How much experience do they have? Will they share my information? What do […]
