by Robert Portillo | May 31, 2020 | Business advice, Local SEO, SEO
Have you ever thought about SEO for printing business? Using SEO strategies to advertise your printing company can lead to more quality traffic to your site and a higher ranking in popular search engines. You can get started on SEO for printing companies by learning more about SEO and why it’s important in this post.
What is SEO?
SEO stands for search engine optimization. SEO is essentially the practice of getting a higher quantity and quality of traffic to increase your site’s ranking in search engines such as Yahoo, Bing, and Google. The higher the ranking of your printing company, the more chances of getting traffic to your website. For example, if a person searches for a “printing company in Chicago’’ – if your website is optimized right then your site may appear on the first pages of the search engine results. This is how many customers can find you.
Why Does Search Engine Optimization Matter for Printing Companies?
SEO is important because it will help your printing company to reach new clients. If individuals can’t find you in a web search, they will probably contact your competitors instead. The right SEO for printing services is crucial to attracting new clients and growing your printing business. Using SEO tips to advertise your printing business can lead to the following positive results:
- Boost the quality lead traffic of your site
- Gain authority of ranking high in well-known search engines
- Give you an affordable form of marketing
- Pull massive sales and traffic from different customers
You should remember that search engines can be tricky at times because of the algorithms that keep changing frequently. For instance, Google made roughly 3,200 changes to their search system in 2018 alone.
What Factors Can Affect Your Search Engine Rankings?
On-page SEO and Off-page SEO.
On-page SEO is the act of optimizing different parts of your printing company website that would affect your search engine rankings. This includes title tags, headings, URL structure and alt text for images. Off-page printing company SEO focuses on how to increase the authority of your printing services domain through getting links from other websites. The biggest off-page SEO factor is the number and quality of backlinks that you are getting to your website. This would include:
- Creating content
- Social media shares of your content
- Guest blogging on sites related to yours
Start with Content
Search engines prefer powerful content. Content marketing is the sure-fire tip that you should consider for your printing company to rank on search engines like Google, Yahoo, and Bing. The secret here is to publish compelling content for your site. Compelling content will rank higher in the search engines and keep your site visitors engaged with what they are reading.
Coming Up With Content
The first thing that you should never sacrifice is quality over quantity. When publishing fresh content on your website, you should analyze and evaluate it. No one wants to read mediocre content. Mediocre content causes a higher bounce rate which can affect your website negatively. Always remember that your content should be relevant to your readers. Below are some ideas you should consider when thinking about SEO for printing companies.
- Avoid grammatical errors in your content
- Make sure your content is sharp and powerful
- Your content should always stand out clearly for your audience
Consider writing blog posts that may be useful to your readers. Follow the most successful checklist for blog posting here to see what works.
Getting Started with Google Keyword Planner
Google keyword planner is a free tool that allows you to search for keywords and see a list of keywords that might perform well. To use this software, you’ll need to have a Google AdWords account. To get started:
- Sign into your Google AdWords account
- Click on “Tools”
- Click on the “Menu” button
- Here you can look up for phrases that people are looking for.
When picking your keywords, you should avoid keyword stuffing. Keyword stuffing refers to the practice of loading too many keywords onto your website. You should avoid this tactic because, if caught stuffing keywords, Google will penalize you. Write your content normally and after this, you can edit the content to include the keywords naturally.
The Best SEO For Printing Companies Tips That Can Skyrocket Your Website
Organic traffic: Organic traffic refers to how many individuals can type your printing company address into their browser and get your website details. We recommend you come up with a keyword unique domain name. This means using different keywords relevant to the print business.
User session: This refers to the amount of time spent by the customer on your printing website. At this point remember that images play a crucial role in attracting attention and keeping customers on your website for longer periods of time.
Website page per session: This refers to the number of pages searched by customers during a session. According to the Google algorithm, a session lasts until thirty minutes of inactivity. Link building will help you to earn a high page per session for your business.
Website bounce rate: This means that customers get to your site but leave it instantly. Your users should spend a lot of time reading the published content. Ensure that your page is loading as fast as possible as well.
Mobile friendly: This means that your customers can browse and access your printing services on their smartphones.
The tactics for SEO for printing companies are complex, but you need to implement easy strategies to optimize your site search rankings. You can use Google tools to check out what kind of content is being searched by the audience and spend time to create excellent content for them. Don’t be in a hurry as SEO takes time, but it is well worth it when your site’s traffic increases and so does your business’ revenue.
by Robert Portillo | Apr 22, 2020 | Local Business Search Optimization, Local SEO, SEO
Truly great SEO for carpet cleaners goes beyond the Google My Business postcard found in your mailbox. A large number of individuals are now looking for carpet cleaning services in different online places like Google Map Listings, Google organic search results and Yelp. With an approximate five billion in revenue every year, carpet cleaning services are in demand–which makes SEO even more important. According to statistics provided by online marketers, a whopping 90 percent of consumers are going online to look for carpet cleaning services. This makes it crucial that your carpet cleaner business shows up high on Google so that it is found by potential customers.
The Meaning of Carpet Cleaning SEO
The term SEO stands for Search Engine Optimization. This is the process of getting massive traffic and organic search results on the search engines. All search engines such as Google, Bing and Yahoo have a high number of search results where site pages are ranked based on what the search engine determines to be the most useful to users. Here are some factors that search engines use to help determine organic traffic in search engine results:
On-Page SEO
On-page SEO for carpet cleaners is where you optimize your website to improve your website’s search engine rankings and your organic traffic. In addition to publishing high quality and relevant content, on-page SEO includes optimizing your images, headlines, and HTML tags such as the title, meta and header. On-page SEO is critical because it can help search engines understand your website and the type of content that you have on it.
What is a Title Tag?
Title tags are the parts of your website code that tell search engines and users what the title of your page is. This is one of the most important on-page factors.
What is a Headline?
You probably know what a headline is already–it’s the top of the page text talking about the subject of the page. On your website, this is called an H tag. The main headline of your page is H1.
Off-Page SEO
Off-page SEO refers to everything you do off your website to raise your SEO Carpet Cleaner rankings. While many people may think off-page SEO is just link building, it’s actually much more than that. Off-page SEO involves getting backlinks, building citations, and social signals. Off-page SEO is important for improving the search engine and user perception of your site’s popularity.
What are Citations?
Citations are mentions of your business by name, address, phone number, and website. This is commonly called NAP. Google looks at your citations to see if the information they have is accurate and if it can be found elsewhere. You must have citations in order to rank locally.
What are Social Signals?
Social signals are literally signals that people are interacting with your business socially. This includes sharing pages on your website on Facebook or pinning pages and images on Pinterest. It also includes other social media activity for your carpet cleaning business. This shows Google that people are interested in what your business is saying and doing on social media.
The Importance of SEO for Carpet Cleaners
SEO is not just about the search engines–it’s also about having good usability on a site. SEO for your carpet cleaning company’s website is crucial in today’s market. By performing ongoing SEO, it can increase your online visibility for people who are looking for carpet cleaning services in your area, as well as keep your website relevant and up to date.
The Secret of Search Engines
Search engines are always scanning the web for a keyword or the keywords known as the long or short phrases that browsers put into the search engines. The location of the keywords, content, and topics you create around these keywords on your carpet cleaning site is more crucial than the number of times you plan to use a keyword. The search engines will show the person searching the most useful content when someone looks for a particular topic or word. For example, if an individual searches for ‘’great carpet cleaner around your area,” your site should appear on the top of the organic search results. In order to show up higher on the search engines, your company’s site must be optimized with content that is built around your site’s target audience and best relevant keywords.
The Types of Searches Users Make On Search Engines
Navigational Queries Search
This is a search query where a user has the intention of finding a particular website or a web page. A navigational queries search ensures that your site is indexed and accurately showing up on the first pages of the search results when your company is being searched by different people. A navigational queries search has straightforward intent as an individual has a unique website in mind. If your company is not showing up for its navigational queries, then you have a big problem.
Informational Queries Search
Informational queries are an important type of search to optimize for. These queries are what a user searches when they’re looking for something to learn. For example, “How to get pet stains out of carpets,” is an informational query. Search queries that cover the content of your site are very important, e.g. spring cleaning, or dirty carpet. Regularly, when someone types an informational search query into Google, they look for specific data and not necessarily a certain site.
Informational search queries are a remarkable way to get customers who are searching for your carpet cleaning services. You can optimize your content by creating compelling and engaging copy for your audience. You can do this by coming up with lots of blog posts that are built around your carpet cleaning industry and also by formulating frequently asked question pages that assist potential customers to get answers to their queries. Some ways to come up with engaging content for informational queries include:
- Blog posts: You can create and publish relevant information, strategies, and tips for carpet cleaning SEO services on your blog.
- Eye-catching videos: Upload useful videos on the YouTube and embed them on your blog post page.
- Comprehensive guides: You can create a step by step guide that explains how you do a specific process.
- Great info graphics: These could include a process, an idea, or a concept.
The goal of information search queries is to place your company as transparent, trustworthy, relevant, and authoritative as possible.
Transactional Queries Search
Transactional search queries are usually intended and used to accomplish a transaction like carpet cleaning services. These search queries include a local carpet cleaning company, service name and exact company name. Transactional searches are applied when the users have an intention to use your services. They are different methods to show up in the results search. These include:
- Organic results: This is achieved by optimizing your services pages and website.
- Local results: These results show up in the “map pack” with your website and phone number.
- Pay Per Click (PPC): This is used to target search keywords.
The fact is that every website needs SEO, especially if you’re in a competitive market like carpet cleaning. There are other carpet cleaning companies just like yours who are working hard to outperform you with SEO for carpet cleaners. By doing SEO for your website, you are already ahead of the competition. For more tips on doing SEO yourself, check out our blog on “How to Do SEO“.
Robert Portillo, founder of Nimbus Marketing, and his family.
About the author:
Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.
by Robert Portillo | Nov 5, 2019 | Citation consistency, Google Maps and Google My Business (GMB), Local SEO, SEO
Tire and Auto Repair Shop Millionaires are Impressive
Bob was a self-made millionaire 2 times over. We’d been in a business networking group called LeTip for many years. He owned the largest tire and auto repair shop in Los Angeles. We had coffee a few times, and Bob explained to me how he made his millions. He had worked in the tire industry for a few years as a young man when he purchased the company he worked for. He spent the next decade building the tire shop into one of the largest around.
He did so well in the coming years that he sold his auto and tire repair shop in his early 30’s and retired a millionaire. He started spending most of his time golfing and traveling. Soon he became bored because none of his friends or family had the money or free time to join him. As a result, he would often spend his time in foreign lands and on the golf course alone. That’s when he started a new business, built it from the ground up, and became a self-made millionaire once again.
I couldn’t help but notice that his auto repair shop’s website was outdated. I asked him a couple of times if he’d thought about rebuilding it or if he was interested in trying search engine optimization, PPC, Local SEO or other types of online marketing. He always rebuffed my ideas. After all, he was the self-made millionaire twice over. What advice did a relatively inexperience business owner have to offer him?
Ultimately he was stuck in his ways. He was still fixated on sending out postcards and other physical mailers. Who could blame him? They worked for him for years. So I gave up and continued to bring my vehicles to his shop for repairs and new tires. Sadly, many years later, Bob got sick and passed on his business to his grandson.
His grandson was an intelligent and extremely motivated young man in his mid-20’s. His ambition was impressive. You could almost smell the fire in his belly. While his 4 siblings went off to college to become attorneys and doctors, he was more interested in being a business person.
Citation Consistency Problems Arise
Sensing a new opportunity, I asked the grandson if he was interested in growing his business by increasing his search engine rankings. He quickly replied “yes” and signed up for one of our monthly search engine optimization packages.
We immediately went to work and quickly ran into a devastating roadblock. The website was built on a template shared by hundreds of other auto repair and tire shops. This made it impossible to update anything on his site except for his blog. Search engine optimization requires updating certain parts of a web page, including title tags, H1 tags, alt tags, and 11 other elements. But we were unable to access these elements of his website so we were stuck.
When we learned of this terrible situation, we contemplated calling to tell the Grandson that we couldn’t help them improve the rankings and search visibility for their auto and tire shop. In a company brainstorming session, we discovered that they had some significant citation consistency issues. They’d been in business for around 4 decades. During that time, they had multiple business names, addresses, and phone numbers. In the SEO world, name, address and phone number are referred to as “NAP”.
These NAP citation consistency problems were causing their business to have far lower Google Maps rankings than they should have. The reason citation consistency issues cause problems is because when Google and other search engines see different business names, addresses, and phone numbers, they lose trust in a business. They don’t feel confident sending people to the wrong place.
Since we couldn’t update their website, we started correcting all the inconsistent directory listings, also called structured citations, to improve their NAP citation consistency. Since they’d been around for so many years, they had well over 200 citations.
It took us many months to get all the citations exactly consistent. As we corrected their citations over time, their local rankings grew. Their auto and tire repair shop went from 24 number one rankings to 84 number one rankings. They also went from 31 rankings in the 2-5 position to 65 rankings. Their rankings in the 5–10 position rose from 4 to 33. The chart below shows their explosive growth in #1 rankings as the top-10 and top-50 rankings. They experienced a 340% growth in 2 years.
Nimbus Marketing Delivers Big Time For Local Shop
Our efforts for this family-owned tire and auto repair shop paid off big time. The Grandson called me into his office and explained to me that since they hired us, their sales increased by over $800,000. He explained that although the increase in sales was not completely because of our SEO efforts, it was a large part of it.
This is one of my favorite customer success stories. It demonstrates the power of never giving up. It also highlights the importance of good research. If my team hadn’t thought to review their citation profile, we may have cancelled our campaign for them and missed out a big opportunity to help a local family-owned business.
To this day, we still can’t update their website. I can only imagine how much more their business would have grown if we could have.
Robert Portillo, founder of Nimbus Marketing, and his family.
About the author:
Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.
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by Matt Barrett | Mar 27, 2018 | Local Business Search Optimization, Local SEO
Seriously, when was the last time you looked up a printed phone book to find information about a local business? Let’s not ignore these statistics.
- 96 % of PC users conduct local searches
- 64 % of local customers use directories and search engines as their main way to find a local business
- 46 % of all Google searches are local
- 50 % of people look for business information (e.g. address, phone number) via mobile search
- 78 % of local mobile searches lead to an offline purchase
So, why does it make sense to focus on local SEO when running a local business?
It will improve your visibility
When you visit a Google SERP (Search Engine Results Page), those local results get prioritized, which means they can be found at the top of a results page. Let’s not forget, that the majority of people don’t look beyond a Google search page 2 when doing their search.
It’s highly targeted and timely
When people do a search, they are looking for a specific business or already have a business name that they want to check out. By using a local search strategy, you can position your business better and promote it more effectively. The timing is perfect because users are looking for something when they need it.
Higher conversion rates
Since the first page of many local search results is dominated by local directories, it’s no surprise that many companies are keen to get listed. It is proven that local directory marketing shows a higher conversion rate than other traditional marketing options. What this means is if you get your business listed with relevant details on as many high-quality online directory sites as possible, you might be able to convert 1 in 2 leads into a real customer.
Mobile internet is increasing
Since more and more users are accessing the internet via tablets and mobile phones when looking for the best local companies, applying local SEO means you never miss out an a potential client.
Great return on investment
There is very little exposure that would be wasted with local SEO. You will reach potential clients exactly when they need you. The benefit? It makes your local SEO efforts more cost-effective and efficient.
‘Google My Business’ local listing has not been claimed by every business yet
Did you know that ‘Google My Business’ is a listing that Google offers businesses for FREE and increases your chances of being listed high in local search results on Google? And not just that! Only 44 % of companies have claimed their local listing so far. That means not every business has yet realised how important digital marketing is, and this gives you the edge compared to your competitors.
Many great opportunities for FREE promotion
Your business can claim free listings using many options, such as Bing Places for Business, Google My Business, etc.
Readership of print newspapers is declining
Since more and more people are reading newspapers online, traditional advertising media is in decline. If it comes to finding out news and information about a business, consumers nowadays turn to the internet. You better be visible online!
People read and trust online reviews
For many local businesses, word of mouth is a crucial factor that can have a big impact on their company’s success and increase their credibility considerably. A company’s online reputation is now more important than ever. Several studies have shown that high percentage of people read and trust online reviews. A study by BrighLocal provides some highly useful insights into the importance of online reviews. It shows that:
- 91 % of consumers read online reviews regularly or occasionally.
- 84 % of people trust online reviews as much as personal recommendations
- 39 % of people state that reading positive reviews make them more likely to use a local business
- 73 % of consumers believe that reviews older than 3 months are not relevant
- 87 % of people expect a business to have a rating of 3-5 stars before they will use them
It is therefore wise for a business to make real efforts to get customers to review their business online. This makes it easier to attract new clients and will also have an impact on their website traffic (see graph below), as well as their bottom line.
People do search online
It doesn’t matter whether you are selling a service or a product, people nowadays are very IT savvy and do thorough research before making any buying decisions. They depend on the internet for gathering the relevant information. So, being found online is of paramount importance, otherwise you will miss out on lots of opportunities. Do you really want to do this to yourself and your business and leave it up to your competitors to lead the market? Of course not. Thus, it’s important to use various local SEO strategies to show up on the internet map for new customers.
Regardless of the type of business you are running, the time to take advantage of local SEO strategies is NOW. Knowing about local SEO is not enough, and there’s no better opportunity than now to take action. So, boost your business, stay ahead of your competition and monetize more by using smart local SEO tactics. Bear in mind that local search trends are getting stronger and more important in the future. So, don’t be asleep at the wheel– local SEO is not an option anymore, it’s a must!
Check out our tips on getting your business to the top of Google.
