What is local seo?

August 2, 2022

Local SEO is a search engine optimization (SEO) strategy that helps make your business more visible in local search results on Google. Local SEO is a type of search engine optimization (SEO) tactic that helps your business become more visible in local search results. It is an SEO category that targets a specific location so that a company can rank in that area. An effective local SEO strategy allows a website to appear above local search results or when a user expects results from just that area.

Local search engine optimization is the process of optimizing a company, product, or service for a location-specific search query. Google (and other search engines) uses a user's location based on IP address (for desktop) and geolocation (for mobile) to determine what results are shown to the user. So when someone does a local search for a dentist, car wash or locksmith, the search engine shows local businesses that are relevant to their location. Local search engine optimization is the practice of improving your online presence to get more business from local searches.

These searches take place on many search engines, but local search engine optimization focuses on optimizing for Google users. In other words, local search is more specific to a specific location compared to general Google searches. And local SEO refers to the process of trying to optimize your online visibility to show up in those local search results. With local search engine optimization, companies can use this to position their products and services to local prospects and customers looking for them.

However, if you're looking for more extensive guides, videos, readings, and quizzes to test your knowledge, our local SEO training might be the perfect choice for you. Although a large part of local search engine optimization is specific to Google Business Profiles, a lot can still be gained with a strong website. To further explain how local SEO can be used to improve a company's online presence, I randomly selected a small business to use as an example. Competing against huge brands in the local SEO space can be daunting, but Dana is here to turn your epic battle into an epic victory.

Watch this video from Moz Academy to learn how you can stand out from the competition with local search engine optimization and Google Maps. Increase your local SEO visibility with easy directory distribution, review management, offer updates, and more. The paradox of local search has always been that it is one of the most time-consuming areas of SEO, yet the companies that benefit the most have the smallest budgets and limited internal resources. Not the kind of Google My Business, the kind of local search engine optimization job boards, house listing sites, and national delivery services can expect.

Incorporate structured data markup on the website (schema) and once again ensure that these details match (see Local SEO Checklist). If you have a storefront or service area, local SEO helps your audience find you when they search online. Although local and organic SEO are connected in this way, each requires a unique strategy with different optimization tactics. Google's local algorithm is a horse of a different color than the organic Algo that most SEOs are familiar with.

Robert , founder of Nimbus Marketing, with his family on the porch of their Westchester home
Robert Portillo, founder of Nimbus Marketing, and his family.

About the author:

Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.

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