How to Do the Best SEO for Printing Companies

February 2, 2021

Have you ever thought about SEO for printing business? Using SEO strategies to advertise your printing company can lead to more quality traffic to your site and a higher ranking in popular search engines. You can get started on SEO for printing companies by learning more about SEO and why it's important in this post.

What is SEO?

SEO stands for search engine optimization. SEO is essentially the practice of getting a higher quantity and quality of traffic to increase your site's ranking in search engines such as Yahoo, Bing, and Google. The higher the ranking of your printing company, the more chances of getting traffic to your website. For example, if a person searches for a “printing company in Chicago’’ – if your website is optimized right then your site may appear on the first pages of the search engine results. This is how many customers can find you.

Why Does Search Engine Optimization Matter for Printing Companies?

SEO is important because it will help your printing company to reach new clients. If individuals can’t find you in a web search, they will probably contact your competitors instead. The right SEO for printing services is crucial to attracting new clients and growing your printing business. Using SEO tips to advertise your printing business can lead to the following positive results:

  • Boost the quality lead traffic of your site
  • Gain authority of ranking high in well-known search engines
  • Give you an affordable form of marketing
  • Pull massive sales and traffic from different customers

You should remember that search engines can be tricky at times because of the algorithms that keep changing frequently. For instance, Google made roughly 3,200 changes to their search system in 2018 alone.

What Factors Can Affect Your Search Engine Rankings?

On-page SEO and Off-page SEO.

On-page SEO is the act of optimizing different parts of your printing company website that would affect your search engine rankings. This includes title tags, headings, URL structure and alt text for images. Off-page printing company SEO focuses on how to increase the authority of your printing services domain through getting links from other websites. The biggest off-page SEO factor is the number and quality of backlinks that you are getting to your website. This would include: 


  • Creating content
  • Social media shares of your content
  • Guest blogging on sites related to yours

Start with Content

Search engines prefer powerful content. Content marketing is the sure-fire tip that you should consider for your printing company to rank on search engines like Google, Yahoo, and Bing. The secret here is to publish compelling content for your site. Compelling content will rank higher in the search engines and keep your site visitors engaged with what they are reading.

Coming Up With Content

The first thing that you should never sacrifice is quality over quantity. When publishing fresh content on your website, you should analyze and evaluate it. No one wants to read mediocre content. Mediocre content causes a higher bounce rate which can affect your website negatively. Always remember that your content should be relevant to your readers. Below are some ideas you should consider when thinking about SEO for printing companies.

  • Avoid grammatical errors in your content
  • Make sure your content is sharp and powerful
  • Your content should always stand out clearly for your audience

Consider writing blog posts that may be useful to your readers. Follow the most successful checklist for blog posting here to see what works.

Getting Started with Google Keyword Planner 

Google keyword planner is a free tool that allows you to search for keywords and see a list of keywords that might perform well. To use this software, you'll need to have a Google AdWords account. To get started:

  • Sign into your Google AdWords account
  • Click on "Tools"
  • Click on the "Menu" button
  • Here you can look up for phrases that people are looking for.

When picking your keywords, you should avoid keyword stuffing. Keyword stuffing refers to the practice of loading too many keywords onto your website. You should avoid this tactic because, if caught stuffing keywords, Google will penalize you. Write your content normally and after this, you can edit the content to include the keywords naturally.

The Best SEO For Printing Companies Tips That Can Skyrocket Your Website

Organic traffic: Organic traffic refers to how many individuals can type your printing company address into their browser and get your website details. We recommend you come up with a keyword unique domain name. This means using different keywords relevant to the print business.

User session: This refers to the amount of time spent by the customer on your printing website. At this point remember that images play a crucial role in attracting attention and keeping customers on your website for longer periods of time.

Website page per session: This refers to the number of pages searched by customers during a session. According to the Google algorithm, a session lasts until thirty minutes of inactivity. Link building will help you to earn a high page per session for your business.

Website bounce rate: This means that customers get to your site but leave it instantly. Your users should spend a lot of time reading the published content. Ensure that your page is loading as fast as possible as well.

Mobile friendly: This means that your customers can browse and access your printing services on their smartphones.

The tactics for SEO for printing companies are complex, but you need to implement easy strategies to optimize your site search rankings. You can use Google tools to check out what kind of content is being searched by the audience and spend time to create excellent content for them. Don’t be in a hurry as SEO takes time, but it is well worth it when your site's traffic increases and so does your business' revenue.

Robert , founder of Nimbus Marketing, with his family on the porch of their Westchester home
Robert Portillo, founder of Nimbus Marketing, and his family.

About the author:

Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.

We hope you found our website to be unique and memorable. We’d like to help make your website unique and increase your sales.
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