While traditional search engine optimization focuses on improving your site's visibility on a national or global level, local search engine optimization allows you to capture local search areas to connect with searchers near you. Local search engine optimization is a subsection of it that focuses on the geographic components of search. Local search engine optimization is the practice of optimizing your website for local search results to not only increase visibility and traffic to your website, but also foot traffic for your brick-and-mortar store. The main difference between organic and local search is that local search engine optimization has a geographical component.
Local search engine optimization focuses on higher ranking in Google Maps, Bing Places, Apple Maps, Yelp searches, etc.. These results specifically list local companies. Search results include links to websites, but also contact information, store images, business category, and more. Companies that opt for organic SEO usually aim for specific keywords and trustworthy content.
On the other hand, companies working on a local search marketing campaign aim to rank by a specific location associated with the business. The choice between organic SEO or local SEO depends on the type and nature of your business, as each has its merits. If your customers aren't tied to a specific location, you'll want to opt for Organic SEO. If, on the other hand, you have a company that sells its products or only offers its services in a specific geographical area, then Local SEO is for you. Local search engine optimization optimizes your online presence to drive maximum traffic from a specific area to your website. Local SEO is the practice of search engine optimization for local search results.
Measurement plans and protocols are important to assess both national and local SEO efforts. When done correctly, both local and organic SEO efforts will help improve your website's ranking. However, if done incorrectly, they can both be hugely detrimental to your digital marketing efforts. Local search engine optimization is simply the practice of building reliability and relevant signals at specific locations. Local search is an essential part of any SEO strategy aimed at customers in a specific region, city, or neighborhood.
But in terms of things exclusive to Local SEO (not On Page), quotes (NAP consistency) and rating signals are the big things. If you're looking for more local SEO information, you should check out this 3.5 minute YouTube video I made for tracking leads from the Google Business listing. Now that the basics of local and organic SEO are established, let's take a look at the differences between them. We take the burden off your shoulders and offer you holistic SEO service management, on a local and national level.
Small Business Branding Consultant Law FirmsMarketing Strategic MarketingHotel SEO Local SEO vs National SEO Go-to-Market Strategy9 Big Commerce SEO TipsMarketing Tactics Dentist Internet Marketing Channel Strategy. Whether you need local search optimization services or affordable national SEO services, we've got you covered. Before we get into the difference, let's get a quick summary (see the RankWatch Learn Section for details) of organic and local SEO. A national SEO company Extrabrains can help you gain a competitive advantage in multiple locations in your country by setting up a successful national campaign.
In addition, local SEO is about having a presence or listing (with consistent quotes) in any other place the prospect might search for, including niche directories, forums, etc.
Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.