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Truly great SEO for carpet cleaners goes beyond the Google My Business postcard found in your mailbox. A large number of individuals are now looking for carpet cleaning services in different online places like Google Map Listings, Google organic search results and Yelp. With an approximate five billion in revenue every year, carpet cleaning services are in demand–which makes SEO even more important. According to statistics provided by online marketers, a whopping 90 percent of consumers are going online to look for carpet cleaning services. This makes it crucial that your carpet cleaner business shows up high on Google so that it is found by potential customers.

The Meaning of Carpet Cleaning SEO 

The term SEO stands for Search Engine Optimization. This is the process of getting massive traffic and organic search results on the search engines. All search engines such as Google, Bing and Yahoo have a high number of search results where site pages are ranked based on what the search engine determines to be the most useful to users. Here are some factors that search engines use to help determine organic traffic in search engine results:

On-Page SEO

On-page SEO for carpet cleaners is where you optimize your website to improve your website’s search engine rankings and your organic traffic. In addition to publishing high quality and relevant content, on-page SEO includes optimizing your images, headlines, and HTML tags such as the title, meta and header. On-page SEO is critical because it can help search engines understand your website and the type of content that you have on it.

 

What is a Title Tag?

Title tags are the parts of your website code that tell search engines and users what the title of your page is. This is one of the most important on-page factors.

What is a Headline?

You probably know what a headline is already–it’s the top of the page text talking about the subject of the page. On your website, this is called an H tag. The main headline of your page is H1.

Off-Page SEO

Off-page SEO refers to everything you do off your website to raise your SEO Carpet Cleaner rankings. While many people may think off-page SEO is just link building, it’s actually much more than that. Off-page SEO involves getting backlinks, building citations, and social signals. Off-page SEO is important for improving the search engine and user perception of your site’s popularity.

 

What are Citations?

Citations are mentions of your business by name, address, phone number, and website. This is commonly called NAP. Google looks at your citations to see if the information they have is accurate and if it can be found elsewhere. You must have citations in order to rank locally.

What are Social Signals?

Social signals are literally signals that people are interacting with your business socially. This includes sharing pages on your website on Facebook or pinning pages and images on Pinterest. It also includes other social media activity for your carpet cleaning business. This shows Google that people are interested in what your business is saying and doing on social media.

The Importance of SEO for Carpet Cleaners 

SEO is not just about the search engines–it’s also about having good usability on a site. SEO for your carpet cleaning company’s website is crucial in today’s market. By performing ongoing SEO, it can increase your online visibility for people who are looking for carpet cleaning services in your area, as well as keep your website relevant and up to date.

The Secret of Search Engines

Search engines are always scanning the web for a keyword or the keywords known as the long or short phrases that browsers put into the search engines. The location of the keywords, content, and topics you create around these keywords on your carpet cleaning site is more crucial than the number of times you plan to use a keyword. The search engines will show the person searching the most useful content when someone looks for a particular topic or word. For example, if an individual searches for ‘’great carpet cleaner around your area,” your site should appear on the top of the organic search results. In order to show up higher on the search engines, your company’s site must be optimized with content that is built around your site’s target audience and best relevant keywords.

The Types of Searches Users Make On Search Engines

Navigational Queries Search

This is a search query where a user has the intention of finding a particular website or a web page.  A navigational queries search ensures that your site is indexed and accurately showing up on the first pages of the search results when your company is being searched by different people. A navigational queries search has straightforward intent as an individual has a unique website in mind. If your company is not showing up for its navigational queries, then you have a big problem.

Informational Queries Search

Informational queries are an important type of search to optimize for. These queries are what a user searches when they’re looking for something to learn. For example, “How to get pet stains out of carpets,” is an informational query. Search queries that cover the content of your site are very important, e.g. spring cleaning, or dirty carpet. Regularly, when someone types an informational search query into Google, they look for specific data and not necessarily a certain site.

Informational search queries are a remarkable way to get customers who are searching for your carpet cleaning services. You can optimize your content by creating compelling and engaging copy for your audience. You can do this by coming up with lots of blog posts that are built around your carpet cleaning industry and also by formulating frequently asked question pages that assist potential customers to get answers to their queries. Some ways to come up with engaging content for informational queries include:

  • Blog posts: You can create and publish relevant information, strategies, and tips for carpet cleaning SEO services on your blog.
  • Eye-catching videos: Upload useful videos on the YouTube and embed them on your blog post page.
  • Comprehensive guides: You can create a step by step guide that explains how you do a specific process.
  • Great info graphics: These could include a process, an idea, or a concept.

The goal of information search queries is to place your company as transparent, trustworthy, relevant, and authoritative as possible.

Transactional Queries Search

Transactional search queries are usually intended and used to accomplish a transaction like carpet cleaning services. These search queries include a local carpet cleaning company, service name and exact company name. Transactional searches are applied when the users have an intention to use your services. They are different methods to show up in the results search. These include:

 

  • Organic results: This is achieved by optimizing your services pages and website.
  • Local results: These results show up in the “map pack” with your website and phone number.
  • Pay Per Click (PPC): This is used to target search keywords.

The fact is that every website needs SEO, especially if you’re in a competitive market like carpet cleaning. There are other carpet cleaning companies just like yours who are working hard to outperform you with SEO for carpet cleaners. By doing SEO for your website, you are already ahead of the competition. For more tips on doing SEO yourself, check out our blog on “How to Do SEO“.

Robert Portillo, founder of Nimbus Marketing, and his family.

About the author:

Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.