If you want to learn how to do SEO, start with Keyword Research
Why? Because without excellent keyword research, you’ll be flying blind. If you don’t research the value of the keywords you’re targeting, you might get page one for a keyword that doesn’t result in any rewards. Conversely, if you target keywords with high competition, you may not stand a chance at ever ranking on the first page. The goal of keyword research is to find the highest volume and lowest competition keywords possible.
Its also important to make sure that you are targeting keywords with purchase intent if your goal is to get more sales. What this means is if you’re trying to rank a sales page for a keyword that users are using for education, you’re not going to get the results you’re looking for more sales. So focus on the user intent of your keywords to make sure they align with your goals.
Once you have prioritized your list of strategic keywords, use your keyword list to optimize your website, social profiles, blog articles, directory listings, and much more. Try to commit your most valuable keywords to memory and use your keywords when you’re commenting on forums and blogs or anywhere else that can be found online such as replies to customer reviews and blog comment replies.
You should also use your keywords in your social media posts, emails, and chats, among others. Even if the digital medium you’re posting on isn’t crawled by Google, like emails, the exercise of using them everywhere possible is a great habit to make. The goal is to make your business synonymous with the keywords your’e targeting.
Website Optimization Is The Next Step
On-page optimization is the first place you should start once you’ve determined your keyword list. The reason for this is that your on-page optimization establishes relevance to your keywords with Google. If Google doesn’t know your website is relevant to a keyword, they won’t rank it for that keyword. The usage of synonyms and keyword variations on your website is another great way to establish more relevance. You may also want to find LSI keywords and Entities to include on your website as frequently as possible while still keeping your content readable.
Don’t forget About Your Content
Say Hello To Sitemaps
Check Your Website Speed
Build High-Quality Links and Citations
Links (also called “backlinks”) have always been the most important, or one of the most important factors for search engine rankings. Google views links to your business as endorsements. The more endorsements you have, the better your site must be. But be careful!
Endorsements from seedy websites will hurt your reputation with Google and can cause you to lose ranks instead of gaining them. Imagine if a known mobster started talking about how great you were. That wouldn’t be good for your reputation, would it? There are services like Rhino Rank that you can hire to get links placed on your website.
If you have the time, a service like HARO, Help a Reporter Out is a great way to get links to your business. Reporters post to HARO looking for people with certain experiences, and if you can respond quickly enough and contribute to their article, you can a link.
Citations are mostly for local businesses. A local citation is a mention of your business’ name, address, phone number & website on another website. There are a few kinds of citations like local citations, general citations, niche specific citations, and unstructured citations. Its important that all citations have consistent information.
Work On Your Blog
Plenty of posts talk about how to choose exercise clothing, but there might not be many people writing about how to choose exercise clothing for pregnant women. Even if there’s less traffic on a more niche topic, it’ll be easier to rank on the first page of search engines. Its better to get a little traffic from a smaller keyword than no traffic from a bigger keyword. Fresh content will do something else for your website, it will establish relevance to your industry. The more you talk about your industry, especially with a keyword strategy, the more Google knows what your entire site is about.
Promote Your Blog
If you find one that applies, you can use your blog articles in HARO responses. Otherwise, be sure you’re sharing your articles on all your social media profiles. You can use press releases to promote your blog posts as well. Even if it doesn’t seem too newsworthy to you, you can pay a press release service to send it out.
Take Advantage Of YouTube
Remember when talking about your products or services, to focus on the the benefits as well as the features, and not just the features. People don’t buy a new security fence just to have a fence. They buy it for the security, or the privacy or to beautify their home. They might buy it for peace of mind. Don’t brag, but instead be humble. Anyone can say they’re #1 but showing that you’re #1 goes much further. Finally, make sure to list your business name, address, phone number, and website are included in the description of each of your videos. You may also wish to include links to your social media accounts and your other videos.
Test, Measure, Test, Measure, Ad Nauseum
It’s Marketing 101. Everything you do should be tested. Then you measure it, and create a new test based on the results. This is especially important with SEO, so you know that your hard work is paying off. You can sign up for services like Ahrefs or BrightLocal to track your rankings, and services like Callrail or Callsource to track your phone calls and form fills.
As far as rankings go, if you’ve got more time than money, you could do the checks yourself manually right in the search engines, but these may be a bit skewed. Just searching the keywords is time consuming, and Google will tailor the results to your location. Sometimes its best to leave testing and rank tracking to the professionals.
If you’d like more information, please check out our other article on how to get your business to the top of Google
Robert Portillo, founder of Nimbus Marketing, and his family.
About the author:
Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.