4 Amazing Benefits of Doing SEO for Health Insurance Companies

4 Amazing Benefits of Doing SEO for Health Insurance Companies

by | Aug 28, 2020 | Business advice, Health Insurance SEO, Online marketing, SEO

SEO for health insurance companies can be difficult to understand. One important thing that you should know is that your potential clients are shopping online, so the goal to create and execute Search Engine Optimization (SEO) for your customers is important. Many individuals have become picky when choosing an insurance agent.

Insurance providers have changed drastically over the years. The IT world has enabled many people and companies to buy insurance services online. Therefore, SEO for insurance agents is very crucial. If you want your company to make massive sales it must be on the first page of the search engines.

If your business is not on the first page, then more than likely you are missing a lot of customers. According to an analysis that was done by SEO strategists, around 97 percent of individuals do not browse past the first page.

Search Engine Optimization (SEO) is the word given to processes that are done in search engine ranking. It’s a digital marketing strategy that is aimed at growing online visibility in organic and local search engine results

Is SEO powerful for insurance agents?

Yes! SEO has been able to work great for insurance companies. Keyword research is essential for an excellent insurance provider. Keyword research is one of the biggest steps in the first phase of SEO strategy development. This activity involves looking for the exact phrases and words that your clients are searching for. The ultimate goal to craft an SEO plan for your company is to help your customers find relevant information on your website. The content published on your website should be compelling, solid, and substantive. This makes a lot of customers reach out to you via email or phone number.

Top benefits of SEO for health insurance companies

SEO for insurance agents can be powerful for small and large insurance companies. This strategy for insurance agencies helps attract new customers, setting businesses up for success, and engaging them in the local community.

Help you to achieve higher rankings

SEO can increase the ranking of your website gradually. Coming up with the primary keyword, secondary keywords, and LSI keywords related to your geographical area will help your website to outshine other companies.

Blog posts, meta descriptions, and title tags are exceptional places to fix local keywords. By doing this it tells the search engines that your site is a reliable option for insurance needs. This increases the probability of your website appearing in the first pages of the search engines.

Increases online visibility locally and nationally

Recognition of a brand is vital in customer conversion, particularly for insurance companies. When your company appears more frequently in search results, users become familiar with your brand as you boost organic traffic to your site. The more familiar your company becomes the more likely customers will be to do business with you and refer other people to your services. 

Captures your local customers

Even small health insurance companies can benefit greatly by capturing local customers. Advertising your business to specific geographic places makes your company bigger than it is.

Your insurance marketing must solve the problems of your local audience. This establishes a deeper relationship with the customers, offering an incredible benefit compared to other competitive insurance agencies.

Converts more qualified leads to your company

Local SEO for insurance companies has had the highest rates of conversion compared to other types of insurance marketing. The online directories that market your insurance agency like address, name, and phone number are very essential. These directory listings are great because they are clicked regularly compared to any other kind of information given in the organic results. This ensures that your company is perfectly listed which can later increase online exposure.

While getting started with search engine optimization can sound tricky by following this guideline, you’ll be able to get ahead of your competitors in online marketing. If you need more tips on doing SEO check out our blog on “How to do SEO in 2020“

Robert Portillo, founder of Nimbus Marketing, and his family.

About the author:

Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.

5 Different Ways You Can Respond to Good Reviews

5 Different Ways You Can Respond to Good Reviews

by | Jul 17, 2020 | Customer Reviews, Reviews, SEO

Most business owners nowadays realize the importance of having good reviews. You must deliver outstanding service and go above and beyond to deliver a customer experience that will warrant an amazing review from your customer. No matter what happens after you do get a review–whether it’s good or bad–it’s very important to respond to the review.

Reviews help boost your customer loyalty. If a person is taking time out of their day to write you a review, then they are either happy with the services that your business provided or they had a bad experience that should be addressed. 

Who’s Reading Online Reviews?

The search engines can see every single word of the review. Even better, the search engine algorithms that read the reviews are now artificially intelligent. Not only can they see the words of the review, but they can also interpret them.

Potential customers are also reading your reviews–especially your negative reviews. They are trying to see if you’re a reputable company: one that they would want to do business with. In a recent survey that was done, 84 percent trust online reviews as much as a personal recommendation. 

In fact, 90 percent of people will first check out what others are saying about a business before making the decision to move further. Over the last ten years, reviews have started becoming an even more common part of consumers purchasing decisions. The average person roughly spends around 13 minutes reading reviews before making the final decision. 

How to ask for reviews

Did you know that seventy percent of consumers will leave a review if you just ask them to. But how do you go about doing this? Do you just bluntly ask them to write you a review on the service that was provided?  The short answer is yes. We recommend that you ask your happiest customers to write you a review on one of the top three platforms (Facebook, Google, Yelp). Don’t always pick just one, though. You need to make sure your reviews are balanced between the three. You don’t want to have all your reviews on one platform and none on the others.

Responding to good reviews

The top 3 platforms, Yelp, Facebook and Google allow business owners to respond to their reviews. Most business owners understand that it’s important to respond to bad reviews, but did you know that it’s just as important to respond to your good reviews? It is.

A simple thank you for their review is the bare minimum that any business owner should do. But since everything is marketing, great reviews deserve a unique communication for your customer’s appreciation. 

While it’s fantastic to thank a customer for their nice review, it’s far better to write them a little note of appreciation. There are many ways you can do this. 

Examples of a Response

  1. You can thank them for the review and offer compliments on their wording and tell them they’re a great writer. Something like “Hi (Customer name), thank you so much for your kind review. We appreciate it. Your review was so well written that I read it out loud to my team. You made our day.”
  1. You can thank them for the nice review and talk a little bit about the services that you did for them. Something like “Hey (Customer name), thank you so much for your nice review, it was truly a pleasure to help you cure your back pain.”
  1. You can thank them for their nice review and make them a special offer. Something like “Hey (Customer name), thank you so much for your very well written and kind review. Because you were so kind as to write us a nice review, I would like to offer you 20% off your next service.”
  1. You can thank them for their kind review and make them aware of some other services that you provide that they may not be aware of. Something like “thank you so much for your kind review, we really appreciate it. We were so happy that we were able to fix your laptop after you spilled wine on it. Just to let you know, we also make house calls. If you ever need anything right away, we’re happy to send one of our technicians out to your home.”
  1. You can thank them for their kind review and elaborate on the purchase that they made. Something like: “Hey (Customer name), thank you so much for your beautifully written review. We appreciate you buying all your wedding flowers from us. Make sure to keep them in a cool and moist place until the day of the wedding.”

Of course, you can simply just say thank you. But why pass up the opportunity to build upon the relationship with your customer? Clearly, they are happy with your service or they wouldn’t have written you a nice review. You can make them a customer for life by continuing your outstanding customer service after the purchase has been made, and they have already been made happy.

The bottom line is this: make sure to respond to your good reviews as it can often lead to more business not just with the reviewer but with potential customers. It’s never a waste of time to nurture a relationship with your customer.

Robert Portillo, founder of Nimbus Marketing, and his family.

About the author:

Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.

ADA Compliance for Websites

ADA Compliance for Websites

by | Jun 24, 2020 | ADA Compliance, Business advice, Online marketing, SEO

The Americans with Disabilities Act (ADA) is a document developed by the United States in 1990 to ensure that people with disabilities have the same opportunities as others. Companies operating in the public sector are required by this document to be accessible to persons with reduced mobility. But what does the ADA have to do with websites and website design?

Today, the virtual marketplace is widely used and ADA compliance for websites is a must. It is beginning to replace shops and buildings physically constructed for commercial purposes. Compliance with the ADA has also become mandatory for online companies and shops. This applies to their website as well as to any mobile apps, such as those on Android or iOS. Heavy penalties are imposed for non-compliance with the ADA.

Okay, but what does that mean? It is quite straightforward. Your virtual platform must be suitable for people with disabilities. Title III of the ADA requires that all public sites have a legal obligation to remove any barriers that may limit access by persons with disabilities to the company’s goods or services.

Regardless of the nature or size of your business, you can incur tens of thousands of dollars in fines if you do not comply with these accessibility rules. Not sure whether your website is ADA compliant? This article will show you the importance of becoming aware of the ADA digital requirements.

What is ADA Disabilities Accessibility Compliance for Websites?

ADA compliance for websites is based on a civil rights law. It prohibits discrimination against persons with disabilities in all areas of public life, including:

  • Employment
  • Schools
  • Transportation

The Act grants all persons with disabilities the opportunity to enjoy the same rights and opportunities as others. These civil rights requirements are similar to those granted on the basis of:

  • Race
  • Color
  • Sex
  • National origin
  • Age
  • Religion

Most people with disabilities rely on adaptive devices to use a computer. Accessibility technologies include computer programs or devices such as:

  • Screen readers
  • Text magnification software
  • Voice control programs

These devices, unfortunately, are limited. Imagine having a wheelchair to help you get around but the building you want to enter is not wheelchair friendly. There is nothing you can do! The same goes for websites. Accessibility problems are a common mistake by web designers. They wrongly assume that everyone sees and accesses a company’s services in the same way. You should not ignore the ADA guidelines and requirements.

ADA Compliance Means Web Accessibility is There For All Users

When appropriate features are incorporated into web pages, they are accessible to everyone equally. Not only can people with disabilities benefit from the offered services, but other people can find their way around more easily on pages that are often too complex.

In addition, the implementation of these changes is not challenging. More accessibility does not affect the design and overall look of the brand.

Simple Web Design Changes to Avoid Big Penalties for ADA Compliance for Websites

In the original text of the ADA from 1990, the digital world was not mentioned. Why? Because websites didn’t become common until later in the 1990s. Today, a company can rarely operate without its own website. But even if everyone has a virtual platform, only a few are accessible to all. The ADA law has been expanded to include websites. From now on, all updated pages of your website must be at least level A. The AAA level is the highest.

As a result, significant legal action has recently increased. Among the most famous victims of this new accessibility ADA regulations are:

  • Foot Locker
  • Brooks Brothers
  • Kylie Jenner

But who’s the real victim? People whose access to basic services and goods is blocked due to non-compliance on websites.

Unless changed after January 18, 2018, your current content and marketing strategy may remain as they are. This is due to the safe harbor clause. However, all sites that have been updated after this date are affected by these ADA instructions. To save you the legal costs in case of non-compliance with the ADA, you need to make the necessary changes to your website now. ADA compliance for websites such as yours is crucial!

people with disabilities website accessibility

Common Problems and Best Solutions for ADA Compliance

Here are some of the most common web accessibility issues as well as the guidelines to follow to solve them.

1) Use a text corresponding to each image

People with a handicap that affects their ability to read a computer screen use screen readers and refreshable Braille screens. But even the best content reader tools do not allow for the interpretation of:

  • Photographs
  • Graphics
  • Color-coded information/pricing
  • Other graphic elements

By adding a line of simplified HTML code for each image, you will allow the visually disabled user to fully grasp the information. Add an HTML tag type, such as an alt tag for small amounts of text or a longdesc tag for larger amounts of text.

2) Display important documents in text format

Many companies and local authorities publish documents on their websites in PDF files. The problem with this format is that it is image-based. As a result, blind people cannot access basic and essential content.

Even if you want to continue to use your PDF documents, make sure you also provide documents in alternative text formats, such as HTML or RTF. This is important as text-based formats offer greater compatibility with assistive technologies for people with disabilities.

3) Incorporate audio captions and descriptions

In order for videos to be accessible to all, they must incorporate features that make them available in different forms. To do this, make changes to the standards and the marketing approach. Provide text captions synchronized with the video images to ensure that those with hearing impairments can follow along with any video you upload.

How Can Your Business Benefit From Complying With ADA?

1) Increase your target audience

A site that is not accessible to all users is an automatic loss of thousands of potential customers. This is not because the quality of your products or services is subpar, but rather this is because these users cannot access your content because of their disability.

There are nearly 50 million people with disabilities in the US alone. This number is even larger if you are operating worldwide.

Many of your website’s visitors may be interested in your products or services, but they are unable to navigate your site or even contact you. Your competitors can take advantage of your lack of web accessibility and serve these particular potential customers better. Get ADA complianc for your website to serve potential customers better.

2) Boost your SEO results

A key element of Web Content Accessibility Guidelines (WCAG) is its accessibility to screen readers. These screen readers browse the pages of your website in the same way as search engines do. By complying with the WCAG standards, you will make your content more attractive for:

  • Users with or without disability
  • Search engines
  • Screen readers

This will automatically improve your SEO marketing campaign. Therefore, you should seriously consider the use of:

  • Meta tags
  • Alternative image texts
  • Video transcripts
  • Accessible pricing

3) Enhance your company’s reputation

After you increase your site’s accessibility, you will not only have more customers, but these customers will feel reassured, taken care of, and treated well. They will remain loyal and reflect an extremely positive image of your brand. They can also refer you to other customers and advertise you for free. This is especially the case if your competitors are not ADA compliant.

4) Improve navigation on your site

By making your web pages easier to understand, you will allow everyone to find what they are looking for faster. The website will be easier to use and navigate. This will benefit all users while also respecting the WCAG standards. A good experience on your website increases the chances of converting visitors into customers.

Considerations When Developing Websites with Web Accessibility

As technology evolves, web designers are constantly providing creative and innovative solutions. They are looking for ways to make their company’s presentation stand out. All this is of course important, but don’t forget to stay ADA compliant while doing this!

Here are some features you should keep in mind when designing your website:

  • Add a link at the top of web pages that allows screen reader users to jump directly to your site’s content
  • Limit flickering, flashy colors or other distracting signs
  • Develop online forms that include detailed HTML tags
  • Ensure that notifications and sound announcements are played automatically
  • Provide a second static copy of pages that automatically refresh or need a scheduled response.
  • Focus on quality header structures to help users navigate through complex pages or elements.

Make Your Website Compliant Today!

Nimbus Marketing can help you make your website and all your online content easily accessible. The US-based team uses leading-edge technology based on tailored AI algorithms. No need to change your code!

Not sure where to start? Request a one-on-one consultation with an accessibility marketing consultant. Your business needs will be reviewed and you will be provided with the best accessibility solution.

Robert Portillo, founder of Nimbus Marketing, and his family.

About the author:

Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.

How to Do the Best SEO for Printing Companies

How to Do the Best SEO for Printing Companies

by | May 31, 2020 | Business advice, Local SEO, SEO

Have you ever thought about SEO for printing business? Using SEO strategies to advertise your printing company can lead to more quality traffic to your site and a higher ranking in popular search engines. You can get started on SEO for printing companies by learning more about SEO and why it’s important in this post.

What is SEO?

SEO stands for search engine optimization. SEO is essentially the practice of getting a higher quantity and quality of traffic to increase your site’s ranking in search engines such as Yahoo, Bing, and Google. The higher the ranking of your printing company, the more chances of getting traffic to your website. For example, if a person searches for a “printing company in Chicago’’ – if your website is optimized right then your site may appear on the first pages of the search engine results. This is how many customers can find you.

Why Does Search Engine Optimization Matter for Printing Companies?

SEO is important because it will help your printing company to reach new clients. If individuals can’t find you in a web search, they will probably contact your competitors instead. The right SEO for printing services is crucial to attracting new clients and growing your printing business. Using SEO tips to advertise your printing business can lead to the following positive results:

  • Boost the quality lead traffic of your site
  • Gain authority of ranking high in well-known search engines
  • Give you an affordable form of marketing
  • Pull massive sales and traffic from different customers

You should remember that search engines can be tricky at times because of the algorithms that keep changing frequently. For instance, Google made roughly 3,200 changes to their search system in 2018 alone. 

What Factors Can Affect Your Search Engine Rankings?

On-page SEO and Off-page SEO.

On-page SEO is the act of optimizing different parts of your printing company website that would affect your search engine rankings. This includes title tags, headings, URL structure and alt text for images. Off-page printing company SEO focuses on how to increase the authority of your printing services domain through getting links from other websites. The biggest off-page SEO factor is the number and quality of backlinks that you are getting to your website. This would include: 

  • Creating content
  • Social media shares of your content
  • Guest blogging on sites related to yours

Start with Content

Search engines prefer powerful content. Content marketing is the sure-fire tip that you should consider for your printing company to rank on search engines like Google, Yahoo, and Bing. The secret here is to publish compelling content for your site. Compelling content will rank higher in the search engines and keep your site visitors engaged with what they are reading.

Coming Up With Content

The first thing that you should never sacrifice is quality over quantity. When publishing fresh content on your website, you should analyze and evaluate it. No one wants to read mediocre content. Mediocre content causes a higher bounce rate which can affect your website negatively. Always remember that your content should be relevant to your readers. Below are some ideas you should consider when thinking about SEO for printing companies.

  • Avoid grammatical errors in your content
  • Make sure your content is sharp and powerful
  • Your content should always stand out clearly for your audience

Consider writing blog posts that may be useful to your readers. Follow the most successful checklist for blog posting here to see what works.

Getting Started with Google Keyword Planner 

Google keyword planner is a free tool that allows you to search for keywords and see a list of keywords that might perform well. To use this software, you’ll need to have a Google AdWords account. To get started:

  • Sign into your Google AdWords account
  • Click on “Tools”
  • Click on the “Menu” button
  • Here you can look up for phrases that people are looking for.

When picking your keywords, you should avoid keyword stuffing. Keyword stuffing refers to the practice of loading too many keywords onto your website. You should avoid this tactic because, if caught stuffing keywords, Google will penalize you. Write your content normally and after this, you can edit the content to include the keywords naturally.

The Best SEO For Printing Companies Tips That Can Skyrocket Your Website

Organic traffic: Organic traffic refers to how many individuals can type your printing company address into their browser and get your website details. We recommend you come up with a keyword unique domain name. This means using different keywords relevant to the print business.

User session: This refers to the amount of time spent by the customer on your printing website. At this point remember that images play a crucial role in attracting attention and keeping customers on your website for longer periods of time.

Website page per session: This refers to the number of pages searched by customers during a session. According to the Google algorithm, a session lasts until thirty minutes of inactivity. Link building will help you to earn a high page per session for your business.

Website bounce rate: This means that customers get to your site but leave it instantly. Your users should spend a lot of time reading the published content. Ensure that your page is loading as fast as possible as well.

Mobile friendly: This means that your customers can browse and access your printing services on their smartphones.

The tactics for SEO for printing companies are complex, but you need to implement easy strategies to optimize your site search rankings. You can use Google tools to check out what kind of content is being searched by the audience and spend time to create excellent content for them. Don’t be in a hurry as SEO takes time, but it is well worth it when your site’s traffic increases and so does your business’ revenue.

How to Perform Great SEO for Carpet Cleaners

How to Perform Great SEO for Carpet Cleaners

by | Apr 22, 2020 | Local Business Search Optimization, Local SEO, SEO

Truly great SEO for carpet cleaners goes beyond the Google My Business postcard found in your mailbox. A large number of individuals are now looking for carpet cleaning services in different online places like Google Map Listings, Google organic search results and Yelp. With an approximate five billion in revenue every year, carpet cleaning services are in demand–which makes SEO even more important. According to statistics provided by online marketers, a whopping 90 percent of consumers are going online to look for carpet cleaning services. This makes it crucial that your carpet cleaner business shows up high on Google so that it is found by potential customers.

The Meaning of Carpet Cleaning SEO 

The term SEO stands for Search Engine Optimization. This is the process of getting massive traffic and organic search results on the search engines. All search engines such as Google, Bing and Yahoo have a high number of search results where site pages are ranked based on what the search engine determines to be the most useful to users. Here are some factors that search engines use to help determine organic traffic in search engine results:

On-Page SEO

On-page SEO for carpet cleaners is where you optimize your website to improve your website’s search engine rankings and your organic traffic. In addition to publishing high quality and relevant content, on-page SEO includes optimizing your images, headlines, and HTML tags such as the title, meta and header. On-page SEO is critical because it can help search engines understand your website and the type of content that you have on it.

 

What is a Title Tag?

Title tags are the parts of your website code that tell search engines and users what the title of your page is. This is one of the most important on-page factors.

What is a Headline?

You probably know what a headline is already–it’s the top of the page text talking about the subject of the page. On your website, this is called an H tag. The main headline of your page is H1.

Off-Page SEO

Off-page SEO refers to everything you do off your website to raise your SEO Carpet Cleaner rankings. While many people may think off-page SEO is just link building, it’s actually much more than that. Off-page SEO involves getting backlinks, building citations, and social signals. Off-page SEO is important for improving the search engine and user perception of your site’s popularity.

 

What are Citations?

Citations are mentions of your business by name, address, phone number, and website. This is commonly called NAP. Google looks at your citations to see if the information they have is accurate and if it can be found elsewhere. You must have citations in order to rank locally.

What are Social Signals?

Social signals are literally signals that people are interacting with your business socially. This includes sharing pages on your website on Facebook or pinning pages and images on Pinterest. It also includes other social media activity for your carpet cleaning business. This shows Google that people are interested in what your business is saying and doing on social media.

The Importance of SEO for Carpet Cleaners 

SEO is not just about the search engines–it’s also about having good usability on a site. SEO for your carpet cleaning company’s website is crucial in today’s market. By performing ongoing SEO, it can increase your online visibility for people who are looking for carpet cleaning services in your area, as well as keep your website relevant and up to date.

The Secret of Search Engines

Search engines are always scanning the web for a keyword or the keywords known as the long or short phrases that browsers put into the search engines. The location of the keywords, content, and topics you create around these keywords on your carpet cleaning site is more crucial than the number of times you plan to use a keyword. The search engines will show the person searching the most useful content when someone looks for a particular topic or word. For example, if an individual searches for ‘’great carpet cleaner around your area,” your site should appear on the top of the organic search results. In order to show up higher on the search engines, your company’s site must be optimized with content that is built around your site’s target audience and best relevant keywords.

The Types of Searches Users Make On Search