399 Useful SEO Tools & Services For 2020

399 Useful SEO Tools & Services For 2020

If you are looking for the most comprehensive, sizzling, dynamic list of white and black-hat SEO tools and services, you have come to the right place. This list represents the most exhaustive and up-to-date collection of high-quality Search Engine Optimization tools and services anywhere in cyberspace.

Some tools are completely free and some are paid. Plenty of the tools listed have free trials and/or limited functionality versions that allow you to try before you buy. Some of the tools listed are basic and simple. Other tools require advanced knowledge of the internet and SEO.

Some tools are hard-core veterans of the SEO world, while others are new and obscure and not very well known yet. But you can be sure that the SEO tool world is rapidly changing. Tools such as Cora, Page Optimizer Pro and Surfer SEO are literal game changers.

We broke the tools down into the following categories:

We make no claims as to the accuracy or functionality of these tools. Use at your own risk.

Please feel free to reach out to us if your favorite tool is missing from the list and we will consider adding it to the next version.

Technical Seo Tools & Tool Suites

 

 

AffiliateFix  – Affiliate Marketing Forum.
(Technical SEO Tools & Tool Suites)

Agency Analytics  – A reporting tool designed for digital marketing agencies
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Airtable  – The hybrid offspring of an Excel spreadsheets and a SQL database
(Technical SEO Tools & Tool Suites)

Alexa  – Keyword Research, Competitive Analysis, & Website Ranking
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools)

All in One SEO Pack  – An alternative to the Yoast SEO plugin
(Technical SEO Tools & Tool Suites)

Alli AI  – Artificial Intelligence for SEO
(Technical SEO Tools & Tool Suites)

Analytics Referrer/Ghost Spam Blocker  – Removes Google Analytics spam
(Technical SEO Tools & Tool Suites)

Anstrex Ultimate  – Build Campaigns Today by Spying on Your Competition
(Technical SEO Tools & Tool Suites)

Archive.org  – Check the history of a website to see whether or not auction domains are worth bidding on
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools)

Article Builder  – Google-Friendly Push Button Articles & Auto-blog Content-
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Bing Webmaster Tools – If Bing is important to you, this tool tells you everything you need to know about your site’s visibility in Bing.
(Technical SEO Tools & Tool Suites)

Blogpatcher  – On Page SEO checker
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Botify  – Enterprise SEO Software
(Technical SEO Tools & Tool Suites)

Bright Local  – Local SEO Tools, Citation Building & Reputation Management
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools, Backlink Analysis SEO Tools)

BrowSEO  – A tool that reveals how a search engines spider sees your site
(Technical SEO Tools & Tool Suites)

Builtwith  –  A  tool for analyzing what technology and plug-ins are currently being used on any said website.
(Technical SEO Tools & Tool Suites)

CBEngine  – Affiliate Marketing Tools & Click-Bank Calculators
(Technical SEO Tools & Tool Suites)

Checkbot.io  – Quick Site Crawler.
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Chekbot Chrome Extension  – Test 100s of pages at once for SEO/speed/security issues: broken links, HTML/javascript/CSS errors, redirects, duplicate titles
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Chrome Dev Tools  – View page source, inspect element, DOM inspection, mobile testing and more. Also use this to grab Xpath code for custom scraping of data, etc
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Chrome Lighthouse  – A technical SEO tool that helps you to assess page speed, DOM rendering problems, and assess the mobile version of a site
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

ClickFlow  – This tool shows you pages on your site that have the highest potential for growth
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Clusteric  – Provides features like site audits, competitor analysis, search visibility and more
(Technical SEO Tools & Tool Suites)

Cocolyze  – All-in-one SEO tool
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

CognitiveSEO – SEO Tools to Increase Your Traffic.
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Colinkri  – Get your link crawled
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

ContentKing  – Real-time SEO Auditing and Content Change Tracking
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Cora  – Competitive Intelligence for SEO Professionals
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

CTR.tools  – Tool to test different title tag and meta description ideas
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

DareBoost  – A website performance testing tool
(Technical SEO Tools & Tool Suites)

DebugBear  – Website monitoring for developers
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

DeepCrawl  – SEO Audits, Insights & Monitoring
(Technical SEO Tools & Tool Suites)

DigitalBull GO  – GMB Audit & Optimization Tool
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

DomDetailer  – Professional Domain Quality Checking
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

EasyRedir  – Makes redirecting traffic between different domains super easy
(Technical SEO Tools & Tool Suites)

eCom Inspector  – Find Winning ecommerce Products
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Forecheck  – Crawls your site to uncover issues that may be holding you back from Google’s first page
(Technical SEO Tools & Tool Suites)

GMBfactory – Software for managing, posting and ranking GMB’s
(Technical SEO Tools & Tool Suites)

Google Analytics Referrer Spam Killer  – Adds filters to your account that remove over 100 know spammy referrer websites from your list of referring domains
(Technical SEO Tools & Tool Suites)

Google Analytics  – If you’re serious about SEO, you need to use Google Analytics
(Technical SEO Tools & Tool Suites)

Google Codelabs – Steps you through the process of building a small application, or adding a an existing application to a webpage
(Technical SEO Tools & Tool Suites)

Google Developer in Chrome  – Google Chrome for developers
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Google Drive (Sheets, Data Studio, Docs, etc).  – Complete free suite of document and file storage and processing tools
(Technical SEO Tools & Tool Suites)

Google GA Debugger  – Prints useful information to the javascript console by enabling the debug version of the Google Analytics Javascript
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Google Lighthouse  – An open-source, automated tool for improving the quality of web pages
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Google Mobile-Friendly Test – How do you know if a page on your site is up to snuff? Just enter the URL into the Google Mobile-Friendly Test Tool…and you’ll get a simple “yes/no” answer from Big G
(Technical SEO Tools & Tool Suites)

Google PageSpeed Insights  – Tells you whether or not Google sees your site as lightning-fast or snail-slow
(Technical SEO Tools & Tool Suites)

Google Schema Mark-Up Testing Tool  – Test structured data on webpages for errors
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Google Search Console  – A suite of tools straight from Google
(Technical SEO Tools & Tool Suites)

Google Search Operators  – These can be used for research and finding outreach prospects. For example, a simple “site:example.com” can give you a peek at all the indexed pages of a given site quickly
(Technical SEO Tools & Tool Suites, Backlink Analysis SEO Tools)

Google Structured Data Testing Tool  – Test the implementation of schema markups.
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Google Tag Assistant  – A free Chrome extension that helps you make sure your Google tags such as Google Analytics, Google Tag Manager, Adwords Conversion Tracking, and more are working correctly
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Google XML Sitemaps  – A wordpress plugin that creates an SEO-friendly sitemap of your site automatically
(Technical SEO Tools & Tool Suites)

GSA SEO Tools  – Software development and Analytics SEO Software and more
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Gtmetrix  – Test your site speed and get recommendations for improvement
(Technical SEO Tools & Tool Suites)

HeadMasterSEO  – Lets you check 301 redirects and canonical URLs on huge lists of URLs with ease
(Technical SEO Tools & Tool Suites)

HootSuite  – Automatic Social Media Marketing & Management Dashboard
(Technical SEO Tools & Tool Suites)

Hreflang Tags Generator Tool  – Create Href-lang tags with ease
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

ibusinesspromoter  – All-in-one platform for SEO
(Technical SEO Tools & Tool Suites)

JSONLD Tester Chrome Extension  – Check structured data / rich snippets on a webpage regardless of whether it is online, on an intranet or behind a passworded page.
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Kill Duplicate  – Scans the web for content thieves
(Technical SEO Tools & Tool Suites)

KnowEm  – Search for and reserve the use of your brand, product, personal name or username instantly on over 500 popular and emerging social media websites
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools)

Link Assistant  – All-in-one SEO Software & SEO Tools
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

LinkPatrol  – A WordPress plugin that shows you all of your site’s external links
(Technical SEO Tools & Tool Suites)

Lipperhey  – Analyzes your site for technical SEO issues and provides a basic SEO content analysis
( Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Map Broker XML Sitemap Validator  – A (free) tool that makes sure you have a valid sitemap
(Technical SEO Tools & Tool Suites)

Marketing Miner  – Data mining tool for online marketers
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools)

META SEO Inspector Chrome Extension  – Inspect the META data found inside web pages, usually not visible while browsing
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

metaforensics.io  – SEO and Site Architecture Tool.
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

MGYB Store  – Powerful paid SEO tools and more
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Microdata Generator  – Makes creating local SEO schema markup a breeze
(Technical SEO Tools & Tool Suites)

Mongools – Backlink Analysis, Website Analysis, Keyword Research, SERP Analysis and Rank Tracking.
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Backlink Analysis SEO Tools)

Moz Pro – A software suite that contains tools for link analysis, (Open Site Explorer), on-page optimization, and keyword research.
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

MorningScore  – An all-in-one SEO tool made for busy founders and marketers
(Technical SEO Tools & Tool Suites)

Neil Patel’s Tools  – A suite of tools for keyword research, domain research, and backlink data.
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

Neils Bosma’s SEO Tools for Excel  – An SEO Add-in for Excel with lots of features.
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

Northcutt SEO Tools  – Comprehensive set of SEO tools
(Technical SEO Tools & Tool Suites)

OnCrawl  – A site-auditing tool
(Technical SEO Tools & Tool Suites)

Owncrawl  – SEO Crawler & Log Analyzer for Enterprise SEO Audits
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Panguin Tool  – The tool will show if your organic traffic dip happened at the same time as a major Google update
(Technical SEO Tools & Tool Suites)

Pingdom  – Help you gain instant insights into your website’s availability and performance
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Plugin SEO  – A fast and free on-page SEO analysis tool
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Positionly  – A rank tracking tool that also does page-by-page SEO analysis
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

Pulno  – SEO Audit and Website Analysis
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Rank Math SEO Plugin – Free WordPress SEO Tools
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Rankactive  – SEO software platform
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Ranktracker  – All-in-one platform for effective SEO
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

Rarchy  – A visual sitemap creator and generator tool
(Technical SEO Tools & Tool Suites)

Raven Tools  – A tools suite designed for digital marketing agencies
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Referral Ghost Spam Removal Tool  – This free tool quickly filters out spam bots by creating a segment in GA that ignores traffic from spammy websites
(Technical SEO Tools & Tool Suites)

Rel Nofollow Checkbox  – This WordPress plugin lets you easily set links on your site as “nofollow”
(Technical SEO Tools & Tool Suites)

Robots.txt Viewer Chrome Extension  – Check the robots.txt content on websites with one click
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Ryte  – A technical and on-page SEO tool
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Schema App  – This tool helps you ensure that your Schema is setup correctly
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Schema Markup Generator  – Ensure webpages are taking advantage of schema markup on all of their domain properties
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Screaming Frog  – Website Crawler and Log File Analyzer Tools.
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Search Analytics for Sheets  – Free Chrome extension that gives you important SEO info from within your browser
(Technical SEO Tools & Tool Suites)

Search Latte  – Enter your keyword, pick an international version of Google, and see that country’s search results
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools)

Searchmetrics  – Enterprise SEO and Content Marketing Platform
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools, Link Building Tools)

SeeRobots Chrome Extension  – Displays the meta robots information of the website you are viewing
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

SEMrush  – One of the most popular and respected SEO tool suites
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers)

Senuto  – SEO toolset rank tracker, keyword explorer and more
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools)

SEO Book’s Free SEO Tools  – SEO Book has a set of helpful SEO software tools that focus on technical SEO and keyword research
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Content & Page Optimization Tools)

SEO Effect tools  – Comprehensive set of SEO tools
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

SEO META in 1 Click  – A tool that displays all meta tags/data and main SEO information clearly
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

SEO Monitor  – A dashboard for your SEO performance
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools)

SEO PowerSuite  – A suite of desktop-based SEO tools that include a rank checker, backlink analysis tool, site auditor, and keyword research tool
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Backlink Analysis SEO Tools)

SEO Profiler  – SEO software solution backlinks, optimization, analysis, rankings, keywords, competitive intelligence
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

SEO Quake  – An SEO Toolbox for your Browser
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

SEO Site Checkup  – An SEO audit tool
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

SEO Tools for Excel  – SEO tools plugin & API connectors for Excel
(Technical SEO Tools & Tool Suites, Backlink Analysis SEO Tools)

SEO Ultimate for WordPress  – All in one SEO Plugin tool
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

SEO Weather’s Bulk Metrics Checker  – Get a list of PA and DA for a large list of URLs
(Technical SEO Tools & Tool Suites, Backlink Analysis SEO Tools)

Seobility  – A site auditor
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Seolyzer.io  – Live log analysis to improve SEO
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Seomator  – An SEO audit software suite that gives loads of information about a site’s SEO health
(Technical SEO Tools & Tool Suites)

SEOPress  – A simple & fast SEO Plugin.
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

SEOptimer  – Analyze Websites With this Free SEO Audit & Reporting Tool
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

SEOrch.eu  – On-page SEO Tool and SEO Check
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

SER Verified Lists  – SER Verified Lists Verified Targets Solution For GSA SERPs
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools, Backlink Analysis SEO Tools)

SerpAPI  – Google Search API
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Content & Page Optimization Tools)

SERPed  – Suite of SEO Tools.
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

SERPmetrics  – See how volatile Google has been over the last 30 days
(Technical SEO Tools & Tool Suites)

SERPsim  – SERP snippet generator and SERP simulator optimization tool
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Simple Htaccess Redirects & Rewrite Generator  – A tool that ensures redirects are setup correctly
(Technical SEO Tools & Tool Suites)

Sinum – Suite of SEO tools
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Site Analyzer  – Site audit tool
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Site Condor  – Site audit tool
(Technical SEO Tools & Tool Suites)

SiteBulb  – Website crawler
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Siteliner  – Technical SEO scanner, especially helpful for identifying duplicate content issues on your site
(Technical SEO Tools & Tool Suites)

Smartsearch Google SERP Preview  – A Google SERP Preview Tool that helps visualize how metadata will appear on Google
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Solo SEO  – Site audit tool that also does keyword research and on page SEO/content analysis
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Content & Page Optimization Tools)

Spider Test Tool  – This search engine indexing simulator tool shows the source code of a page, all outbound links on the page, and common words and phrases found in the page copy
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Structured Data Markup Helper  – Google’s free tool helps build proper schema markup quickly and without any fuss
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

SuperMetrics  – Marketing add-on for Google Sheets & Data Studio
(Technical SEO Tools & Tool Suites, Web Page Ranking & Tracking Tools, Backlink Analysis SEO Tools)

SurferSEO  – Analyzes 500+ on-page SERP signals in one sweep and makes specific recommendations for improvement
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

The SEO Framework Plugin on WordPress  – An SEO plugin that follows the white-hat guidelines and rules imposed by WordPress and search engines.
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Topvisor  – Identify issues and opportunities across 10+ different domains.
(Technical SEO Tools & Tool Suites)

Traffic Travis  – SEO Software for your SEO & PPC Management needs
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

URL Profiler  – Check info on a huge list of URLs (like Domain Authority, number of backlinks, whois information, social shares and readability)
(Technical SEO Tools & Tool Suites, Backlink Analysis SEO Tools)

Varvy SEO Tool  – See your site’s technical SEO issues, social shares, recent Twitter and Facebook mentions, external links and more
(Technical SEO Tools & Tool Suites)

W3 Validator  – Markup Validation Service
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Web Developer extension  – Quickly get data about any On-Page parameter
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Web Sniffer  – A small tool to catch redirects, including redirect chains and loops
(Technical SEO Tools & Tool Suites)

Webbee SEO Spider  – Crawl Everything on your Website
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

WebCEO  – A world-class SEO platform that gives you access to a bunch of tools to boost your SEO
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools)

WebPageTest  – Is a page speed tester that has more granular reporting and recommendations than Google speed test
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Website Grader by HubSpot  – Grades your website based on performance (loading speed), mobile optimization, and on-page SEO
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Website Penalty Indicator  – The tool lines up your organic traffic with dates of Google penalties
(Technical SEO Tools & Tool Suites)

Whitespark  – Local SEO Tools Software & Citation Services
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools, Link Building Tools)

Woorank  – Website Review Tool & SEO Checker
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

WP Speed Fix  – WordPress Speed Optimization Service
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Xovi  – All-in-one online marketing suite
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Yoast  – SEO WordPress Plugin
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Zadroweb SEO Auditor  – Free auditor that provides a SEO overview of your site
(Technical SEO Tools & Tool Suites, Content & Page Optimization Tools)

Keyword Generators And Analyzers

 

AdWord & SEO Keyword Permutation Generator  – A keyword combo tool
(Keyword Generators and Analyzers)

Alt Text Checker  – A simple plugin to Chrome that tells you what are related keywords to your search with their search volume as well as details about searched query directly in Google input
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools)

Answer The Public  – If you want to know what questions your target audience types into Google, just pop the keyword into this tool and you’ll get a hefty list
(Keyword Generators and Analyzers)

AT SERP  – Keyword Rank Checker
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools)

Buzzsumo  – Find the Most Shared Content and Key Influencers
(Keyword Generators and Analyzers, Content & Page Optimization Tools)

Can I Rank  – Provides a breakdown of how your page compares to the first page competition.
(Keyword Generators and Analyzers, Content & Page Optimization Tools)

ClearScope  – Modern SEO Software for Content Teams
(Keyword Generators and Analyzers, Content & Page Optimization Tools)

Entire Web  – Allows you to submit sites to multiple search engines at the same time.
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools)

FAQfox  – Question scraper tool for reddit, quora, etc
(Keyword Generators and Analyzers)

FATRANK Keyword Rank Checker  – Allows you to go to any site, type in keywords and instantly see where it ranks
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools)

Google Correlate  – A keyword research tool that comes straight from Google
(Keyword Generators and Analyzers)

Google Keyword Planner  – The only keyword tool that gives you data “straight from the horse’s mouth”
(Keyword Generators and Analyzers)

Google Location Changer (SERPs)  – This handy little tool shows you the SERPs for a specific local area …even if you don’t happen to live there
(Keyword Generators and Analyzers)

Google Search Autocomplete   – Search & see from the auto-fill what people are searching for. This helps with building out long-tail keywords for a site
(Keyword Generators and Analyzers)

Google Trends  – Learn whether or not my keyword is getting more (or less) popular. If you skip this step you risk optimizing your page around a dying keyword
(Keyword Generators and Analyzers)

Gookey  – A keyword research tool for bloggers
(Keyword Generators and Analyzers)

GrepWords  – A keyword research tool with an excellent question scraper
(Keyword Generators and Analyzers)

HitTail  – Shows you which keywords tend to bring in the most traffic for you
(Keyword Generators and Analyzers)

Imforsmb.com’s Bulk Keyword Generator  – This tool can help you find local keywords that potential customers search for
(Keyword Generators and Analyzers)

Infinite Suggest  – scrapes Google’s autocomplete suggestions
(Keyword Generators and Analyzers)

iSpionage  – Keyword research tool that’s similar to SEMrush’s tool
(Keyword Generators and Analyzers)

Jaaxy  – Keyword research tool that specializes in spitting out lots of closely-related keywords
(Keyword Generators and Analyzers)

Keyword Eye  – Keyword research tool that shows you keyword suggestions as a word cloud
(Keyword Generators and Analyzers)

Keyword Hero  – Match keyword to session in Google Analytics
(Keyword Generators and Analyzers)

Keyword Keg  – Keyword Tools
(Keyword Generators and Analyzers)

Keyword Revealer  – Keyword research tool with a “Keyword Tree” feature
(Keyword Generators and Analyzers)

Keyword Snatcher  – Finds keywords from different places, like Ebay, Amazon and Yahoo
(Keyword Generators and Analyzers)

Keyword Tool & Content Assistant  – Keyword research tool with a “Content Assistant” feature that gives you a list of LSI keywords
(Keyword Generators and Analyzers, Content & Page Optimization Tools)

Keyword Tool Dominator  – A keyword tool that scrapes autocomplete suggestions from sites like Google, Youtube, Amazon, Bing and Etsy
(Keyword Generators and Analyzers)

Keyworddit  – Scrapes Reddit for the most common keywords people use in a certain subreddit
(Keyword Generators and Analyzers)

KeywordIn  – Mashes up seed keywords to create hundreds of new keywords
(Keyword Generators and Analyzers)

Keywords Everywhere  – A Chrome extension (also available for Firefox) that dynamically inserts keyword research info into the SERPs
(Keyword Generators and Analyzers)

KeywordSpy  – The tool works just like SEMrush: enter a domain name into the tool and it will show you a list of keywords that the site ranks for
(Keyword Generators and Analyzers)

KeywordTool.io  – Keyword research tool that scrapes Google Autocomplete results
(Keyword Generators and Analyzers)

Keyworrd Revealer  – Keyword Research Tool with Real Time Data
(Keyword Generators and Analyzers)

Kmeta  – Keyword research tool
(Keyword Generators and Analyzers)

Kombinator  – Just pop in a bunch of different keywords and the tool will mash them all together
(Keyword Generators and Analyzers)

kwfinder.com  – An alternative to the Google Keyword Planner
(Keyword Generators and Analyzers)

Long Tail Pro  – Keyword research tool for long-tail keywords
(Keyword Generators and Analyzers)

LSI Keywords  – LSI keyword generator tool
(Keyword Generators and Analyzers)

Merge Words  – Quickly build keyword combinations that you might not have ever thought of
(Keyword Generators and Analyzers)

Multi-Highlight  – Highlight several different “words” or “phrases”(like keywords) and a variety of colors and the tool will highlight them in every page visited
(Keyword Generators and Analyzers, Content & Page Optimization Tools)

Netgrows keyword suggestor  – Keyword Suggestion tool
(Keyword Generators and Analyzers)

Nozzle  – Keyword rank tracker.
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools)

Power Suggest Pro  – A desktop-based keyword research tool
(Keyword Generators and Analyzers)

Productlead – SEO keyword search tool that analyzes website rankings
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools)

QuestionDB  – This is similar to Answer the Public and other question-scraper tools. You can sort questions by popularity or topic… and see the source of each question.
(Keyword Generators and Analyzers, Content & Page Optimization Tools)

SanityCheck  – Makes Google Search Console data MUCH more actionable
(Keyword Generators and Analyzers, Content & Page Optimization Tools)

ScrapeBox  – Tool built for black-hat SEO, you can use scrapebox for white-hat link building tasks
(Keyword Generators and Analyzers, Backlink Analysis SEO Tools, Link Building Tools)

Scraper  – A very simple (but limited) data mining extension for facilitating online research when you need to get data into spreadsheet form quickly
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

SearchVolume.io  – Paste keywords into searchvolume.io and you’ll find how often each keyword is searched
(Keyword Generators and Analyzers)

SECockpit  – Advanced keyword research tool
(Keyword Generators and Analyzers)

Seed Keywords  – With this free SEO tool you can find out what people actually type into search boxes
(Keyword Generators and Analyzers)

Semantic.io  – Automated keyword research
(Keyword Generators and Analyzers)

Sentinel  – Automatically identifies keyword opportunities based on a proven set of ranking heuristics
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools)

SEO Plugin By Squirrly  – A WordPress plugin that automatically analyzes content for SEO and human readability
(Keyword Generators and Analyzers, Content & Page Optimization Tools)

Serps  – Daily Rank Tracking Software for Large Scale SEO
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools)

SERPStat  – Generates mass keyword ideas and provides data like search volume, competition and more
(Keyword Generators and Analyzers)

ShareMetric  – Lightning-fast screenshot of a page’s social shares, links and Google keyword rankings
(Keyword Generators and Analyzers, Backlink Analysis SEO Tools)

SimilarWeb  – Bird’s eye view of your competitor’s traffic figures, organic keywords, engagement metrics and more
(Keyword Generators and Analyzers)

Sistrix  – An enterprise-level SEO platform that shows you your site’s rankings, social signals, backlinks, anchor text distribution and more
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Backlink Analysis SEO Tools)

Small SEO Tools  – All your keywords, competitors and backlink research in one SEO tool
(Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

SmartSERP  – Track keywords a website ranks for
(Keyword Generators and Analyzers)

Soovle  – A free tool that pulls autocomplete suggestions from a handful of different sources like Google, Youtube, Amazon, and Wikipedia
(Keyword Generators and Analyzers)

SpyFu  – A classic PPC tool that has been upgraded with a ton of new SEO-focused features
(Keyword Generators and Analyzers)

StoryBase  – A long tail keyword research tool
(Keyword Generators and Analyzers)

Term Tagger  – Classify large quantities of keywords, without hours of manual tagging and sorting
(Keyword Generators and Analyzers)

TermExplorer  – Provides you with thousands of keyword ideas and thorough organic competition info
(Keyword Generators and Analyzers)

TextRazor  – The Natural Language Processing API
(Keyword Generators and Analyzers, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

TrendSpottr  – Shows you content that’s trending on Twitter
(Keyword Generators and Analyzers, Content & Page Optimization Tools)

TwinWord  – Keyword research tool that focuses on highly-relevant terms
(Keyword Generators and Analyzers)

UberSuggest  – Scrapes Google Autocomplete data
(Keyword Generators and Analyzers)

webtextanalyzer  – Keyword optimization tool
(Keyword Generators and Analyzers)

Webtexttool  – A hybrid keyword research and content optimization tool
(Keyword Generators and Analyzers, Content & Page Optimization Tools)

Wondersearch  – A keyword tool that generates keywords from Google “People also ask…”  boxes
(Keyword Generators and Analyzers)

Wordstream’s Free Keyword Tools  – Set of free tools are helpful for uncovering keywords for your SEO campaigns
(Keyword Generators and Analyzers)

Wordtracker Scout  – A (free) Chrome extension that finds keywords within a piece of content
(Keyword Generators and Analyzers)

WordTracker  – Internal index of keywords that the GKP simply won’t show you
(Keyword Generators and Analyzers)

Web Page Ranking & Tracking Tools

 

Accuranker  – Rank Tracker for Agencies and SEO Professionals.
(Web Page Ranking & Tracking Tools)

Advanced Web Ranking  – A rank tracking and keyword research tool hybrid.
(Web Page Ranking & Tracking Tools)

AMZ Tracker  – Tracks your rankings on Amazon.com and international Amazon websites
(Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

Authority Labs  – A rank tracking tool
(Web Page Ranking & Tracking Tools)

CognitiveSEO  – An SEO tools suite that focuses on link analysis
(Web Page Ranking & Tracking Tools, Backlink Analysis SEO Tools)

Competitorsapp – Monitors a competitor’s marketing channels for updates
(Web Page Ranking & Tracking Tools)

GeoRanker  – A local SEO (Google Maps) rank tracking tool
(Web Page Ranking & Tracking Tools)

Incites  – Analytics platform that automates insight discovery using machine learning and natural-language understanding
(Web Page Ranking & Tracking Tools, Backlink Analysis SEO Tools)

Instant Link Indexer  – Backlink and Website Indexing
(Web Page Ranking & Tracking Tools, Backlink Analysis SEO Tools)

Kerboo  – An SEO tools suite for search engine marketing pros
(Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Local Falcon  – Local Rank Tracking Tool for Maps
(Web Page Ranking & Tracking Tools)

Local Search Results Checker  – Check local and organic rankings as if we are in that geo quickly for fast spot checks
(Web Page Ranking & Tracking Tools)

Mention – A social media marketing suite that gives live updates about your brand from the web and social media
(Web Page Ranking & Tracking Tools)

Microsite Masters  – Rank tracking tool
(Web Page Ranking & Tracking Tools)

Monitor Backlinks  – SEO platform that gives info on newly acquired backlinks, keyword rankings and site speed
(Web Page Ranking & Tracking Tools, Backlink Analysis SEO Tools, Link Building Tools)

NightWatch  – SEO dashboard
(Web Page Ranking & Tracking Tools)

Observe Point Tag Debugger Chrome Extension – Troubleshoot and audit analytics tags, variables and on-click events. Supports Adobe Analytics, Google Analytics, Ensighten and more
(Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Pro Rank Tracker  – Rank tracking tool
(Web Page Ranking & Tracking Tools)

Rank Ranger  – Rank tracker that comes bundles with features like on-page audits, keyword research, and competitor analysis
(Web Page Ranking & Tracking Tools)

Rankinity  – Website rank tracking in real time
(Web Page Ranking & Tracking Tools)

Rankz.io  – Growth Marketing Tools for SEO Professionals
(Web Page Ranking & Tracking Tools, Backlink Analysis SEO Tools)

Rival IQ  – Pits your social media and SEO presence against your competitors
(Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

SE Ranking  – A rank tracking tool that comes bundled with features like keyword suggestions and site auditing
(Web Page Ranking & Tracking Tools)

SEO Rank Monitor  – SEO Rank Monitor tracks your keywords against your competitors. Also does youtube Rank checking
(Web Page Ranking & Tracking Tools)

Serpbook  – Rank Tracker Providing Real Time Data
(Web Page Ranking & Tracking Tools)

SERPChecker  – Get local SERPs for more than 50k locations
(Web Page Ranking & Tracking Tools)

Serpfox  – Rank tracking tool that just works
(Web Page Ranking & Tracking Tools)

SERPRobot  – Free SERP checker & Google ranking check
(Web Page Ranking & Tracking Tools)

SERPWatcher  – Rank tracking tool
(Web Page Ranking & Tracking Tools)

SERPWoo  – A rank tracking tool
(Web Page Ranking & Tracking Tools)

Serpworx  – 31 SEO metrics in just a click
(Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

STAT Search Analytics  – Rank tracking for enterprise SEO.
(Web Page Ranking & Tracking Tools)

Topics SEO  – Search and ranking data in once research tool
(Web Page Ranking & Tracking Tools)

Visualobserver  – Visual website monitoring
(Web Page Ranking & Tracking Tools, Content & Page Optimization Tools)

Website Authority Checker  – Checks webpage Domain Authority scores
(Web Page Ranking & Tracking Tools)

Wincher  – Rank-tracking tool
(Web Page Ranking & Tracking Tools)

WordTail Rank tracking tool
(Web Page Ranking & Tracking Tools)

Content & Page Optimization Tools

 

Animalz Revive  – Tool that scans your Google Analytics account for pages suffering from “organic decay”
(Content & Page Optimization Tools)

Article Forge  – The smartest article writer ever
(Content & Page Optimization Tools)

Copyleaks plagiarism detector  – Detect plagiarism and paraphrased content using advanced AI technology
(Content & Page Optimization Tools)

Copyscape  – Plagiarism Checker & Duplicate Content Detection Software
(Content & Page Optimization Tools)

Google SERP Preview Tool  – This gives you a preview of how your site will appear in Google’s search results
(Content & Page Optimization Tools)

Grammarly  – Free writing assistant
(Content & Page Optimization Tools)

Hemmingway App  – Makes your writing bold and clear
(Content & Page Optimization Tools)

Keys4Up  – Finds LSI keywords with natural language suggestions
(Content & Page Optimization Tools)

Link Redirect Checker Chrome Extension  – Checks redirects on all selected links in the page and validates the syntax
(Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Link Redirect Trace  – Identify and track down redirects & redirect chains
(Content & Page Optimization Tools, Backlink Analysis SEO Tools)

LSIGraph  – LSI (Latent Semantic Indexing) keyword generator
(Content & Page Optimization Tools)

MarketMuse  – Cans your content and compares it to similar content on the web
(Content & Page Optimization Tools)

MetaTags.io  – Experiment with content then preview how a webpage will look on Google, Facebook, Twitter and more.
(Content & Page Optimization Tools)

Netspeak Spider  – SEO crawler that helps you do a fast, comprehensive technical audit of an entire website
(Content & Page Optimization Tools)

nTopic  – Scans your content and gives you suggestions to make your post more SEO-friendly
(Content & Page Optimization Tools)

Page Optimizer Pro  – Advanced on-page optimization scanning and recommendations tool
(Content & Page Optimization Tools)

PageSpeed Insights (Lighthouse)  – Great for improving site speed
(Content & Page Optimization Tools)

SEO Minion  – Good for really quick checks on the basic on-page SEO of a page.
(Content & Page Optimization Tools)

SEO Tester Online  – SEO Analysis Online for your Website.
(Content & Page Optimization Tools)

Text Tools  – Text Tools is an advanced LSI keyword tool.
(Content & Page Optimization Tools)

Word Ai  – An Article Rewriter.
(Content & Page Optimization Tools)

WordLift  – Helps you identify entities that you’re writing about… and make those entities clear for search engines.
(Content & Page Optimization Tools)

Backlink Analysis Seo Tools

 

Expired Domains dot Net  – Expired Domain Name Search Engine
(Backlink Analysis SEO Tools)

G-Indexer – Index Backlinks and Website URL’s
(Backlink Analysis SEO Tools)

Indexification  – Fast Backlink Indexing
(Backlink Analysis SEO Tools)

Link Miner  – Helps find broken links for potential backlink opportunities as well as to see competitors internal and external links
(Backlink Analysis SEO Tools)

Link Research Tools  – A link analysis tool with some link building features built into it
(Backlink Analysis SEO Tools, Link Building Tools)

Linkio  – SEO Monitoring for Link Builders
(Backlink Analysis SEO Tools, Link Building Tools)

Linkody  – Lets you know you when you get (or lose) a backlink & provides info on your new backlinks
(Backlink Analysis SEO Tools, Link Building Tools)

Majestic SEO  – Marketing Search Engine and SEO Backlink Checker
(Backlink Analysis SEO Tools)

MozBar  – A toolbar for Chrome and Firefox that shows you the Page Authority and Domain Authority of the page you’re on
(Backlink Analysis SEO Tools)

Open Link Profiler  – A link analysis and reverse engineering tool
(Backlink Analysis SEO Tools)

OpenList  – Helps you manage lists of URLs
(Backlink Analysis SEO Tools, Link Building Tools)

Rhino Rank  – Link Outreach tools.
(Backlink Analysis SEO Tools, Link Building Tools)

SEOGadget for Excel  – Pulls data from Moz and Majestic into an Excel spreadsheet
(Backlink Analysis SEO Tools)

WebMeUp Backlink Tool  – A link analysis tool with a huge index of backlinks
(Backlink Analysis SEO Tools)

Graphic & Video Seo Tools

 

AdSector  – Search, Find, Spin. Take the guesswork out of designing ads that grab attention
(Graphic & Video SEO Tools)

Animoto  – Video maker to create your own videos
(Graphic & Video SEO Tools)

AudioBlocks  – Royalty-Free Audio Library – Stock Music, Sound Effects & Loops
(Graphic & Video SEO Tools)

Canva  – Collaborate & Create Amazing Graphic Design for Free
(Graphic & Video SEO Tools)

Freepiks  – Free Vectors, Photos and PSD Downloads
(Graphic & Video SEO Tools)

Morningfame  – Gives you insanely actionable insights on your YouTube channel
(Graphic & Video SEO Tools)

PicMonkey  – Photo Editor and Graphic Design Maker
(Graphic & Video SEO Tools)

Piktochart  – Create Infographics, Presentations & Flyers
(Graphic & Video SEO Tools)

Pixteller  – Free Photo & Animation Maker
(Graphic & Video SEO Tools)

Powtoon  – Make Videos and Animations Online
(Graphic & Video SEO Tools)

Promo  – Marketing Video Maker
(Graphic & Video SEO Tools)

Review Handout Generator  – Allows quick generation of handout’s to help clients work to get reviews right at the start of a new campaign
(Graphic & Video SEO Tools)

Social Blade  – A way to spy on your youtube competitors
(Graphic & Video SEO Tools)

Stencil  – Online Graphic Design Tool
(Graphic & Video SEO Tools)

StockUnlimited  – Free Vector Graphics, Clip Art, Icons, Photos and Images
(Graphic & Video SEO Tools)

Storyblocks  – Stock Photos, Vectors, & Graphics
(Graphic & Video SEO Tools)

TubeBuddy  – A tool for getting the most out of your youtube channel
(Graphic & Video SEO Tools)

VideoBlocks  – Unlimited Stock Video, Footage, & AE Templates
(Graphic & Video SEO Tools)

VidIQ  – A video SEO software suite. Includes tools for video keyword research, analytics, and video optimization
(Graphic & Video SEO Tools)

webp express  – Create webp images on the fly
(Graphic & Video SEO Tools)

YTCockpit  – Video keyword research
(Graphic & Video SEO Tools)

Link Building Tools

 

Authority Builders  – White Hat Outreach
(Link Building Tools)

AuthoritySpy  – Tool designed to help find the top influencers in your space
(Link Building Tools)

BuzzStream  – Link Building and Digital PR Tools
(Link Building Tools)

Check My Links  –  Chrome extension that quickly checks any web page for broken links
(Link Building Tools)

Citation Labs’ Broken Link Finder  – Instead of hunting for broken links page-by-page, The Broken Link Finder proactively searches the web for them
(Link Building Tools)

Citation Labs’ Link Prospector  – Industrial-level link opportunity finder
(Link Building Tools)

Citation Labs  – Link Building Agency, Tools & Campaign Incubator
(Link Building Tools)

DIBZ  – Just enter the type of links you want to build (for example, resource page backlinks) and it’ll get to work finding link opportunities
(Link Building Tools)

disavow.it  – Turns your list of spammy URLs into a Google-ready disavow file
(Link Building Tools)

Domain Hunter Plus  – A tool for broken link building or The Moving Man Method though
(Link Building Tools)

EpicBeat  – Analyzes successful content in your industry and tells you what tends to work well
(Link Building Tools)

FCS Networker  – Web 2.0 & Social Link Building Tool
(Link Building Tools)

Free Broken Link Checker  – Tool that checks a website for broken links. Helpful for broken link building
(Link Building Tools)

GroupHigh  – A blogger outreach software
(Link Building Tools)

GuestPost Tracker  – A giant database of 1000+ websites that accept guest posts
(Link Building Tools)

HARO (Help a Reporter Out)  – A service that connects journalists (who give links) With sources (you)
(Link Building Tools)

JustReachOut  – Just search for a keyword and the tool will generate a list of journalists that cover that topic
(Link Building Tools)

Linkbird  – A keyword research/rank tracking/backlink analysis/link building hybrid tool
(Link Building Tools)

Linkstant  – Send you an email alert every time you get a new link
(Link Building Tools)

Magic PR  – High-authority Do-follow links from press syndication and more
(Link Building Tools)

MailShake  – A tool that focuses on cold outreach and mass email campaigns
(Link Building Tools)

Marie Haynes’ Disavow Blacklist  – Upload the URL of the page to the tool and It will let you know if the domain is on Marie’s comprehensive list of spammy websites
(Link Building Tools)

Money Robot  – Link Building Software
(Link Building Tools)

Muck Rack  – Helps you quickly find journalists that cover your site’s industry
(Link Building Tools)

Ninja Outreach  – Blogger outreach tool
(Link Building Tools)

Ontolo  – Designed to do one thing: show lots of link opportunities
(Link Building Tools)

Outreach Pete  – White Label Link Building Agency
(Link Building Tools)

Outreach Plus  – An email outreach tool to automate, simplify and track outreach
(Link Building Tools)

Pitchbox  – Influencer Outreach & Link Building Platform for SEO Teams
(Link Building Tools)

Press Synergy  – White Hat Links
(Link Building Tools)

Rank Club  – Safe and Effective SEO Solutions
(Link Building Tools)

Remove’em  – A pro-level link removal tool
(Link Building Tools)

Rmoov  – link removal tools
(Link Building Tools)

SEO Autopilot  – Backlinks on Autopilot
(Link Building Tools)

Siege Media Embed Code Generator  – An infographic embed code generator
(Link Building Tools)

Xrumer  – Increase traffic to website to hundreds, thousands times
(Link Building Tools)

SEO Services

SEO Clerks  – SEO Marketplace for backlinks, web design, website traffic, and online marketing
(Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

MGYB Store  – Powerful paid SEO tools and more
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Konker  – Like Fiverr but with more SEO services
(Technical SEO Tools & Tool Suites)

Legiit  – Like Konker but with more specific SEO services
(Technical SEO Tools & Tool Suites)

Posirank – All-in-one SEO tool and white labeling service
(Technical SEO Tools & Tool Suites, Keyword Generators and Analyzers, Web Page Ranking & Tracking Tools, Content & Page Optimization Tools, Backlink Analysis SEO Tools)

Miscellaneous

 

Affkit  – Essential Affiliate Marketing Tools
(uncategorized)

Big Content Search  – Search PLR Articles & ebooks
(uncategorized)

Call Rail  – Call Tracking & Form Tracking Software for PPC, SEO, and Marketing
(uncategorized)

Cognito  – Free Online Form Builder, create HTML forms and surveys
(uncategorized)

Content Factory  – Digital PR, Content Writing, SEO & Social Media
(uncategorized)

DomCop  – Buy Expired Domains
(uncategorized)

FB Spy  – Facebook tracker
(uncategorized)

Gshift Labs  – Content, Influencer and SEO Platform Software
(uncategorized)

IFTTT  – Automation tool to pair apps into a single tool
(uncategorized)

Intelligynce  – Shopify Analysis Tools
(uncategorized)

Jungle Scout  – Amazon Product Finder & Research Tool FBA Sales Data Tracker
(uncategorized)

Love To Link  – Guest Post Service
(uncategorized)

Lynda  – Online Courses, Classes, Training, Tutorials
(uncategorized)

Mad Society  – Marketing Forum
(uncategorized)

Omnibug Chrome Extension  – A browser extension to decode and display outgoing digital marketing tool requests
(uncategorized)

Pexda  – Hunt winning products to sell online
(uncategorized)

Proposify  – SEO, Website and campaign proposal software
(uncategorized)

Publicity.ai  – Find organic marketing opportunities
(uncategorized)

Register Compass  – Find expired domains
(uncategorized)

ReportEI  – Reports Facebook, Instagram, Analytics, Ads, Linkedin, YouTube.
(uncategorized)

Rockstar  – Content marketing archives
(uncategorized)

SeNuke  – Black-hat SEO automation tool
(uncategorized)

Spin Rewriter  – Article spinner with ENL semantic spinning
(uncategorized)

StoryChief  – Content marketing management & content distribution software
(uncategorized)

Tailwind  – Pinterest & Instagram scheduler, analytics & marketing tool
(uncategorized)

Terapeak  – Ebay Data, Ebay research, find the best things to sell
(uncategorized)

The Best Spinner  – Article spinning software
(uncategorized)

Wonpy  – Search Google Ad Campaigns for relevant keywords
(uncategorized)

Zipsprout  – Match businesses with local SEO and marketing opportunities via sponsorships
(uncategorized)

Are Coworking Spaces for Google Maps Legitimate in 2019 and Beyond?

Are Coworking Spaces for Google Maps Legitimate in 2019 and Beyond?

Are You a Scammer if You Use a Coworking Space for Your Google Maps Listing?

On June 20th, the Wall Street Journal published an article revealing that millions of Google Maps listings are completely fake. Given the current environment surrounding fake listings, are you safe to use coworking spaces for Google Maps listings? Or are you in jeopardy of having your Google Maps listing removed along with all of your hard-earned reviews?

 

In an older article by one of the most respected SEO sources in existence that basically stated: if a coworking space is not manned full-time, meaning that there’s nobody there to greet visitors who show up unannounced, then your coworking space does not meet the eligibility requirements for a Google Maps listing. In the article, there are two points I contend are misleading at best, and completely inaccurate at worst. They are (sic):

  1. You must physically occupy the space. Any other scenario revokes eligibility.
  2. Your Google My Business listing hours of operation must accurately reflect the hours that you are actually at the office.

Both of these statements are simply false, and based on fear of the consequences of old, grey hat and black hat search engine optimization techniques. Moreover, they are statements that are bewilderingly ignorant of the range of different professional lives. Worst of all, these proclamations are now enforced by Google.

The fear-based element of these two statements originated at a time in the past when businesses realized they could create a new Google Maps listing (now called Google My Business or GMB for short) with a P.O. Box address. This allowed business owners to quickly grow their business by adding new “locations” in adjacent areas. Google cracked down on these SEO techniques and many companies lost their Google Maps listings, along with all their reviews.

This had devastating consequences for many businesses. Our online marketing agency has direct experience with the catastrophic consequences of Google’s “Crackdown.” We know of some business owners who were using P.O. Boxes to “game the system” and relied on a dozen or more Google Maps listings to drive leads. Despite our advice that they stop, they continued and eventually went out of business when Google cracked down.

Coworking Spaces are an Inspiring New Norm

Was Google’s Crackdown was legitimate? Without question. This is because a business owner cannot meet a potential customer at a P.O. Box and present as a legitimate business. Even worse, if a potential customer just showed up at a P.O. Box without notice, they would find no trace of the business in question resulting in a frustrating experience that Google instigated. Google was absolutely right to crack down because they care about their reputation. It is in Google’s best interest to refer to the best possible businesses. This results in a better user experience and ensures that Google’s customers keep using their search engine rather than Bing or Yahoo.

Enter the world of coworking spaces. Coworking spaces are mixed use spaces. They have everything from full blown large offices complete with minimum lease requirements, to smaller and virtual offices. If all you need is a regular desk space to work at, coworking spaces have that too. Coworking spaces are also mixed business spaces. There are usually as many different types of businesses at a coworking space as there are available spaces. Attorney, graphic designers, artists and many other types of businesses use coworking spaces their home office.

If you need a moderately quiet place to meet with someone, a place less distracting than a coffee shop, there are spots for that as well. Coworking spaces are ideal for meeting clients. Not only are the facilities well-stocked, the ambiance is often awe-inspiring. You would be hard pressed to find a space better to impress a new potential customer.

Coworking spaces often feature a host of amenities such as: 

  • Event space – including projectors, sound systems, lighting and more
  • Wellness rooms – for nursing, praying, meditating, or quiet time
  • Recording suites – 4k video, audio and screening
  • Outside offices – work under the sun on a shady desk

One would have to spend a small fortune to stock their office with the arsenal of equipment found at even a run-of-the-mill coworking space. Its no wonder that more and more business professionals are migrating to them part or full time.

If you are considering Coworking spaces Google Maps listings, know that they offer wide open and shared work spaces that feel distinctly less lonely and far more inspiring. Some even include loads of freebies and discounts from local businesses, daily events and specials, and in some cases, full bars and cafés – all included in the monthly subscription or lease. The point is that people who use a coworking space have total control of how and where they want to spend their day. They are not limited by a cubicle or home office. They can move around in expansive and widely varied settings at will. For many business owners this is a much more satisfying work lifestyle, especially creative types.

Managing Your Business Address

The crucial distinction between a coworking space and a P.O. Box is that you can confidently meet a client there. You can easily set up an appointment and book a conference room space, even if you only have a virtual office set up for your company. And a client is much more likely to be impressed with your coworking space amenities. Most people have never visited a coworking space and are they in for a shocking delight when they do. Anybody that shows up at the WeWork La Brea space, for example, is likely to have their mind blown by the facilities and staff. If a stranger shows up at a coworking space looking for a specific business they would undoubtedly find a very well-run and organized professional environment, and one certainly more welcoming than an office space in a generic business building or strip mall.

 

Since anybody can randomly shows up at a coworking space, the business owner should be mindful of this situation and take precautions to ensure they don’t leave a potential customer hanging. If a business is located at a coworking space and it is not fully staffed at all times, the business owner should indicate “by appointment only” on their website, Google Maps, and any other online listings. Additionally, if the business located at a coworking space is rarely or never staffed, such as a mobile service business, they should adjust their Google Maps listing settings to “service area business” to hide their address.  Yes, for the unfortunate few that show up at a coworking location unannounced, they may be disappointed. And that is okay and relatively normal in today’s modern business environment.

Why? Because many modern business professionals whose office is not located in a coworking space do not keep regular hours. There are countless professionals who are one-person operations, and who have an office building with signage and do not fully staff the location at all times. Does this mean they should not be able to have a Google My Business listing? Of course not.

Take for example a one-person financial consultancy located in a high-rise downtown. They may have an office complete with signage that somebody could potentially visit, unannounced. Here are some other scenarios for why this sole proprietor may not be able to be at their office during opening hours:

  • What if the consultant is out to lunch when the customer stops by unannounced?
  • What if they’re attending a business meeting off-site?
  • What if this professional meets with clients at their location just as often as his own office?
  • What if they were out of town for a week, at an important business seminar or conference?
  • What if they had to pick up their sick child from school?

Should this type of professional no longer be eligible for a Maps listing because their office is not staffed at all times and their listed business hours did not accurately reflect the actual hours of operation? Absolutely not. This would steeply penalize a business owner who’s work depends on varied office hours and could not afford a full-time secretary or receptionist! As long as a business owner pays due diligence and makes it clear on their Google Maps listing, website, and other online profiles that meetings are by appointment only, their Google Maps listing should be completely valid.

A business that consists entirely of one person, such as an electrician, plumber, or consultant cannot staff their office full time. If Google Maps is working for them, they’ll often be in the field performing their work. Are they ineligible for a Google My Business listing? Absolutely not. They are in fact just as eligible as any other business professional with an address, no matter where the office is located or what their staffing schedule was. As long as the service business indicated to Google that they only performed work at the customer’s location, their Google My Business listing  should be considered completely legitimate.

Google Is for Marketing Your Business, Not Telling You How to Run an Office

For Google to require unequivocally that every business owner be present during business hours at all times, or have a full-time receptionist whose hours exactly match their listed hours is ridiculous and unfair. This assumed requirement is also highly biased toward businesses that are already more successful than startups and one-man operations, and is just plain unfair. It should not, cannot, and never will be up to Google to require a business to have their location fully-staffed at all times. It is ludicrous to attempt to dictate in any way what a particular business professional’s office hours should be in order to have a free business listing like every other business. This job is solely the responsibility of the business owner.

If a business owner is never at their location during business hours, and people continue to show up at their location for nothing, then the business owner is acting unprofessionally. Eventually the visitors will start writing bad reviews and the business will suffer. If Google really cares about the user experience, then why don’t they wake up and make a Google Maps option for “by appointment only” in the GMB dashboard. They have really screwed over service professionals over the years. For way too long they have demonstrated that they simply do not care about how a service professional’s work schedule differs from that of a storefront.

Your Business Is Valid, and So Is Your Google Maps Listing

When you inform Google that you are a service-based business, your listing is just as valid as a listing with a physical address or office. We have successfully done this for many of our clients who are service professionals.

Take our long-time customer Aquatech Aquarium Service. Their Google My Business listing was verified at an office they rarely occupy, in this case the owner’s home, where his office is located. Google knows it’s in a residential condominium complex. And they don’t care, so long as the address is not listed and nobody goes to the wrong address. An example of our client’s listing is here.

A big problem arises if a Google Maps listing is suspended. Google will no longer reinstate a Maps listing unless the business has signage and is staffed during the posted business hours. Many business owners are currently struggling to get their maps listings reinstated after having them suspended for no apparent reason. Its too bad that fake listings are impacting legitimate businesses.

The Future of Business Strategy

Coworking spaces and service-area professionals are not only here to stay, they are the future. Retail is a dying industry, while home-based businesses and local service businesses are growing rapidly. More and more professionals are using coworking spaces not just to expand their reach, save money, and relocate their business closer to their client base; they are using them as networking spaces and places to break up the loneliness of being a nomadic sole practitioner road warrior, or a service professional with a lonely office.

Using coworking spaces for your Google Maps listing is totally legitimate. As long as you have considered all of the possibilities from your potential customer’s perspective and made the necessary changes in the proper places online, you and your customers should not have a problem.

Thank you for taking the time to read my article. If you know anybody who might like this article, please share.

How are you running your business without a fully staffed office, and what has been your experience with Google My Business? Please share your story in the comments.

Robert Portillo, founder of Nimbus Marketing, and his family.

About the author:

Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.

Are you Prioritizing Keyword Research? This is Why you Should Be

Are you Prioritizing Keyword Research? This is Why you Should Be

One of the first steps you’ll take when you start into the world of internet marketing is keyword research. Any good online marketing company will tell you how important keyword research is. Good keyword research is the difference between success and failure when it comes to internet marketing. But why is that? If you target the right keywords, you’ll get in front of people that are interested in your product or service.

 

What are Keywords?

Keywords are the words or phrases your customers are using to search for your products or services. When you search for “Pizza” you’re using a keyword phrase, even if it’s only one word. When you type that phrase in, your search engine will look at all the websites in their index related to Pizza, and then put them in order of what they think will be most useful to you. When you search for “Pizza in Los Angeles” you’re using a long-tailed keyword phrase. These are more specific searches, and it gives Google a better idea of what you’re looking for.

The Pros and Cons of Long Tailed Keyword Phrases

When you’re developing your internet marketing, you don’t want to just get in front of as many people as possible. You want to get in front of the right people who might buy your product or service. If you’re a pizza shop, you might not need to focus on ranking for just the word “pizza” because you won’t stand out among the millions of other sites that mention pizza.

What good is getting in front of people searching for pizza across the country? That’s where long-tailed keyword phrases come in. These phrases are more specific than a general keyword search. That means fewer people are searching these phrases, but those searches are more focused. Someone searching “pizza” might be outside of your service area, or they might be looking for pizza recipes. When someone searches “Pizza in Los Angeles”, there’s a much greater chance that they want to buy pizza from you.

Long-tailed keywords don’t just apply to local businesses. Say you sell crystals online. You’re going to want to rank for a generic term like “crystals”, but you want to target a keyword like “crystals for sale” as well.

So How do I Choose the Right Keywords?

There are myriad tutorials and how-tos on the subject of performing keyword research, and every researcher does things a little different. However, you’ll want to know some general things when you start your research.

  • Do your research early in your website design and development process. You should bake your search engine optimization into the very essence of your website. If you don’t start out with keyword research, you’re putting the cart before the horse. If you write your content before you’ve done your research, you’ll either have non-optimized content, or you’ll have to go back and repeat work you’ve already done.
  • Start Broad. When you make a scratch list of keywords to start out your research, be as broad as you can. Include as many keywords and keyword phrases as you can think of. As you go through your process, you’ll narrow down that list until you reach the final list.
  • Use as many tools as you can. There are a lot of tools out there built for keyword research, some of which are very helpful for it. Google provides a couple of these tools. Your Google Analytics account can show you what the people who already visit your site were searching for when they found you. There’s also the Google AdWords Keyword Planner. This tool can give you suggestions related to the keywords you’re researching, and it can give you rough traffic estimates as well.

Don’t Forget to Come Back to Your Research

It’s easy to finish your keyword research and think that it’s done forever. However, as you collect more information about your customers you can look at the keywords that are doing the best, and find some new variations of those high-performing keywords. There is a lot of upkeep that goes into your internet marketing, and ongoing keyword research is an important one.

 

If you’re looking for an online marketing company to help bring business in, Nimbus Marketing is the company for you. Our SEO technicians are experienced and dedicated to bringing new phone calls and customers to you. Call (310) 486-1154, email [email protected], or fill out our contact form to see what Nimbus Marketing can do for you.

5 Fast Ways To Tell if an SEO Company Is Right For You

Everyone with a business knows that the internet is important. No matter what kind of business you’re in, potential customers are searching for you online. If they can’t find you, they can’t buy what you’re selling. That’s why Search Engine Optimization (SEO) is important. Simply having a website is no longer enough. There’s too much competition to simply set up your website and forget it. You need professional help to boost your visibility online. That’s why help from an SEO agency is a must for a modern business. But how do you know how to hire an SEO agency ?  It’s hard to ask questions about a process that seems pretty mysterious to most outsiders. We’ve assembled a list of 5 fast ways to tell if an SEO company is right for you.

They Value Transparency

Transparency is the first thing you should look for when you’re evaluating a potential SEO agency. There are a lot of ways to boost a website online. A lot of them aren’t ethical, and could lead to big trouble for you down the road. A good SEO agency only uses White Hat SEO techniques to boost your website. What’s White Hat SEO?

In the online  world, techniques for moving your website up the search engine rankings are divided into White Hat and Black Hat. In old western movies, the directors wanted to signal to the audience who was a bad guy, and who was a good guy. They put black hats on the bad guys, white hats on the good guys, and the description stuck. You want an SEO company that wears a white hat.

A reputable SEO agency will have no problem explaining exactly how they plan to optimize and boost your website. It’s hard work, and it has a lot of moving parts, but there’s no reason why they shouldn’t be able to explain exactly what they’re up to, and how it will help you. White Hat means transparency. Demand it from your SEO company.

They Track Results

Once you’re satisfied that an SEO company is trustworthy, the next thing you want to look for is the ability to track and show results. It takes time to achieve SEO goals, but that doesn’t mean there aren’t ways to track your progress.  Ask your prospective SEO service what kind of analytics and ranking reports they will provide, and how often they will provide them. SEO work is an art and a science, but it can be measured. Make sure it’s going to be measured for you.

They Work To Understand Your Business

So far, you’ve been asking all the questions. That’s important, of course, but if you don’t receive a lot of questions about your business in return, it’s unlikely that an SEO agency will be able to help you. Why? Because one size doesn’t fit all when it comes to the business world.

A successful online marketing campaign requires a lot of information about your business to succeed. If the company doesn’t try to understand your business, and your customers, they won’t have any idea how to properly attract the kind of customers your business needs.

They Work With You

You think you’re hiring someone to help you with your website. That’s only half the work. SEO companies do important technical work that makes your website more attractive to search engines, and that’s very important. However, a really good SEO firm will work symbiotically with you to boost your business, not just your online presence.

Don’t settle for SEO companies that only know about SEO work. To them, the website is the product. Ask a prospective SEO agency what kind of experience they have in boosting a business, not just a website. If they can’t answer, they can’t help you.

They Cover All the Bases

It’s easy to think that SEO agencies can be ranked as either good or bad, and try to choose a “good” one. That might be too simplistic. It’s probably more useful to look for an agency that provides a good fit for you and your business. Improvements in online visibility don’t happen overnight, so you’re going to be dealing with your SEO company for a long while. That makes it doubly important that you feel comfortable with their approach. If an agency brings some good qualities to the table, but is lacking in others, you’ll find that your campaign will stall after a short while. Choose an SEO agency that combines transparency, accountability, business acumen, easy communication, and a holistic approach.

If you’d like to learn more about how SEO marketing can help your business, contact Nimbus Marketing today for a free, low-pressure consultation. You’ll be glad you did!

Five Skills Your SEO Company Should Have — Or Else

Providing SEO marketing services is a skilled profession. Optimizing a website to rank highly for particular internet searches has only been a definable process for a few years, however. Search engine optimization techniques change rapidly. That makes it even harder to evaluate the competing claims of SEO providers. Despite this churn, the industry is mature enough to draw some conclusions about the basic skills necessary to be a competent SEO company. There’s a problem. Very few SEO companies have these skills.

Almost anyone can (and does) hang out a website shingle that claims they can crowdsolve your resource-leveling convergence and synergistically reintermediate your paradigms. They’re all passionate, whatever that means. Unfortunately, no amount of buzzwords and passion is going to make your cash register ring. Here’s a list of the only skills that matter when you’re shopping for an SEO company:

They Put Their Money Where Their Mouth Is

You’re probably going to find a potential SEO company by using internet searches. If your SEO company doesn’t show up in searches for an SEO company, they’re probably not very good at their job. If they do rank highly, it doesn’t necessarily mean that they’ll be able to help your business.  When you’re selling widgets in Los Angeles, the ability of a company to show up in searches for Los Angeles search engine optimization won’t help you.

Your SEO expert should be able to set up and optimize a profitable website about anything, not just the service they offer. If the only tool in the toolbox is an SEO hammer, everyone’s website looks begins to look like an SEO nail. SEO techniques are the process, not the product. Make sure a prospective SEO business has a proven track record at making other businesses more profitable.

They Understand Technical and Non-Technical Issues

Filling a website with optimized content and then making it prominent in search engines is a technical problem. A soup-to-nuts small business marketing firm must understand a large number of highly technical things in order to deliver consistent results. Producing content that engages customers is as much an art as a science. That art will be wasted if the website loads slowly, has a confusing site structure, or displays strangely on different devices. Make sure your SEO marketing team can bridge the gap between the technical demands of a website and the marketing challenges of getting your message out.

They Understand Customer Conversion

Many SEO companies become fascinated with your website. Unless you’re strictly an Ecommerce business, that can be lethal to your bottom line. For most businesses, the purpose of a website is to attract pre-qualified traffic in order to convert them into customers. It’s that last bit that escapes amateurs in the world of SEO.

Attracting people to your website is a cost. This cost must be more than offset by converting visitors into paying customers. Many SEO firms fixate on the website. They’ve forgotten that the website is only a reflection of the business, not the business itself.

They Are Project Managers First

What exactly is SEO marketing? If you’re a business that wants to compete for eyeballs on the Internet, you’re undertaking a definable project. Projects require project management.

Never listen to any SEO expert who says that one simple trick will put your website at the top of the rankings. Getting noticed on web searches requires deep analysis of your business, astute copy writing, and innovative engagement with prospective customers. You’ll need real expertise in blogs, email marketing, Pay-Per-Click advertising, social media, and linking. Google and other search engines are always on the lookout for one simple trick SEO techniques, and penalize businesses that use them.

Ask a prospective SEO company questions about how they’ll handle the process of analyzing your business and your customers. Find out how they’ll communicate with you. Ask them where they will go, how they will get there, how long it will take, and what it will cost. That’s what project management is, and they should be able to handle it.

They Can Spell

When you receive an email filled with misspelled words and weird word substitutions, you immediately suspect that you’re reading spam. That’s because poor grammar and spelling destroys the three most important signals your web copy can provide. Google ranks websites using their assessment of the expertise, authoritativeness the website deserves. If the content on your site is unprofessional, you’ll have a hard time convincing customers to trust you with their money.

More words are not a substitute for better writing, either. Websites should engage and convert visitors into customers. If the content on your pages is long-winded and wordy, people will click away. Your SEO company should use clear, direct language to deliver your message to visitors. That’s the only sure way to deliver customers to your cash register.

If you’re in the market for SEO services in the Los Angeles area, contact Nimbus Marketing. We’re proud of our proven results for businesses just like yours.

Having the SEO Consultant Talk With Your Child

If you’re a parent, sooner or later you’re required to have THE TALK with your children. You know, the one about the birds and the bees. Honestly, it’s not that big of a deal. It’s a lot easier than explaining to your children what you do for a living if you’re an SEO consultant.

New Industries Require New Definitions

SEO link building and website SEO have only become a regular occupation in the last few years. Before that, search engine optimization was handled by the person who was writing copy for the website, if it was given any attention at all. As the Internet gained importance as the primary place for commerce, the need to hire an SEO consultant to boost a company’s visibility grew quickly.

Search engines are extremely sophisticated in the methods they use to rank sites. They perform a multi-factor assessment of the content displayed on every website, and then modify it by the amount of attention the website attracts from other websites, news outlets, and social media accounts. If you don’t know how to write to make search engines happy, you won’t get found.

An SEO Expert Knows a Particular Kind of Writing

SEO writing is a form of technical writing. There have always been writers who specialize in producing text that isn’t destined for a book or a newspaper article. One form of technical writing, advertising copy, is a lot older than the Internet, as you can see if you watch an episode of Mad Men.

The definition of a technical writer is a person who conveys specialized information to the public in the clearest and most effective way possible. Because the information that needs to be communicated is often complex, it’s important for a technical writer to be able to understand the topic fully and then present it in plain language that is easy for the average person to read and understand.

That’s an excellent summation of what an SEO consultant does for their clients. The best SEO company is one that understands the customer’s business, and then uses that knowledge to deliver well-crafted content that attracts and engages the right consumers.

Technical writing is an important job that is generally overlooked by the public, at least until they are forced to assemble a bicycle on Christmas Eve with nothing but a crescent wrench and five pages of instructions. Well-written assembly instructions are just one more example of good technical writing. An SEO consultant will make sure you’re able to find a bicycle in the first place when you search for it online.

Found By Machines, Read by Humans

SEO writing is trickier than more traditional technical writing techniques. Before the Internet, a technical writer’s output was always geared towards being read by humans. An SEO expert understands that there is now an intermediate step between the content and the customer: Search engines.

Search engines are machines. It takes a very particular set of skills to be able to produce text, photos, and video for a website in exactly the right format for a web crawler to read. It also takes a lot of hard work and skill to make sure that attention is drawn to the content, which attracts incoming links that will boost the website in the search rankings.

Optimizing a website to be highly ranked by machines while still being useful for readers is a difficult job. That’s why a SEO consultant is so essential to commerce in the Internet age. If your website has interesting content, but search engines don’t understand it, no one will ever find you. If your website has content that’s unreadable because of unsuccessful attempts to optimize it for SEO, the readers will quickly click when they arrive.

Helping People Find Things Is a Noble Profession

Most people say they hate advertising. That’s only partially true. What people actually hate is being bombarded with advertising for products and services they have no interest in. An SEO firm helps companies target interested consumers without resorting to a barrage of advertising on everyone. It’s not only counterproductive to show advertising to consumers that don’t need your product or service. It’s expensive, too. Spending a modest amount of money on SEO services pays bigger dividends by attracting only the people who are hungry to hear your message.

So if you get stuck while trying to explain to your kids exactly what an SEO consultant does for a living, tell them that you help some people find things, and you help other people to get found. Then tell them to look up the birds and the bees on Wikipedia. The information is easy to find. It’s Search Engine Optimized.