4 Amazing Benefits of Doing SEO for Health Insurance Companies

4 Amazing Benefits of Doing SEO for Health Insurance Companies

SEO for health insurance companies can be difficult to understand. One important thing that you should know is that your potential clients are shopping online, so the goal to create and execute Search Engine Optimization (SEO) for your customers is important. Many individuals have become picky when choosing an insurance agent.

Insurance providers have changed drastically over the years. The IT world has enabled many people and companies to buy insurance services online. Therefore, SEO for insurance agents is very crucial. If you want your company to make massive sales it must be on the first page of the search engines.

If your business is not on the first page, then more than likely you are missing a lot of customers. According to an analysis that was done by SEO strategists, around 97 percent of individuals do not browse past the first page.

Search Engine Optimization (SEO) is the word given to processes that are done in search engine ranking. It’s a digital marketing strategy that is aimed at growing online visibility in organic and local search engine results

Is SEO powerful for insurance agents?

Yes! SEO has been able to work great for insurance companies. Keyword research is essential for an excellent insurance provider. Keyword research is one of the biggest steps in the first phase of SEO strategy development. This activity involves looking for the exact phrases and words that your clients are searching for. The ultimate goal to craft an SEO plan for your company is to help your customers find relevant information on your website. The content published on your website should be compelling, solid, and substantive. This makes a lot of customers reach out to you via email or phone number.

Top benefits of SEO for health insurance companies

SEO for insurance agents can be powerful for small and large insurance companies. This strategy for insurance agencies helps attract new customers, setting businesses up for success, and engaging them in the local community.

Help you to achieve higher rankings

SEO can increase the ranking of your website gradually. Coming up with the primary keyword, secondary keywords, and LSI keywords related to your geographical area will help your website to outshine other companies.

Blog posts, meta descriptions, and title tags are exceptional places to fix local keywords. By doing this it tells the search engines that your site is a reliable option for insurance needs. This increases the probability of your website appearing in the first pages of the search engines.

Increases online visibility locally and nationally

Recognition of a brand is vital in customer conversion, particularly for insurance companies. When your company appears more frequently in search results, users become familiar with your brand as you boost organic traffic to your site. The more familiar your company becomes the more likely customers will be to do business with you and refer other people to your services. 

Captures your local customers

Even small health insurance companies can benefit greatly by capturing local customers. Advertising your business to specific geographic places makes your company bigger than it is.

Your insurance marketing must solve the problems of your local audience. This establishes a deeper relationship with the customers, offering an incredible benefit compared to other competitive insurance agencies.

Converts more qualified leads to your company

Local SEO for insurance companies has had the highest rates of conversion compared to other types of insurance marketing. The online directories that market your insurance agency like address, name, and phone number are very essential. These directory listings are great because they are clicked regularly compared to any other kind of information given in the organic results. This ensures that your company is perfectly listed which can later increase online exposure.

While getting started with search engine optimization can sound tricky by following this guideline, you’ll be able to get ahead of your competitors in online marketing. If you need more tips on doing SEO check out our blog on “How to do SEO in 2020

Robert Portillo, founder of Nimbus Marketing, and his family.

About the author:

Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.

ADA Compliance for Websites

ADA Compliance for Websites

The Americans with Disabilities Act (ADA) is a document developed by the United States in 1990 to ensure that people with disabilities have the same opportunities as others. Companies operating in the public sector are required by this document to be accessible to persons with reduced mobility. But what does the ADA have to do with websites and website design?

Today, the virtual marketplace is widely used and ADA compliance for websites is a must. It is beginning to replace shops and buildings physically constructed for commercial purposes. Compliance with the ADA has also become mandatory for online companies and shops. This applies to their website as well as to any mobile apps, such as those on Android or iOS. Heavy penalties are imposed for non-compliance with the ADA.

Okay, but what does that mean? It is quite straightforward. Your virtual platform must be suitable for people with disabilities. Title III of the ADA requires that all public sites have a legal obligation to remove any barriers that may limit access by persons with disabilities to the company’s goods or services.

Regardless of the nature or size of your business, you can incur tens of thousands of dollars in fines if you do not comply with these accessibility rules. Not sure whether your website is ADA compliant? This article will show you the importance of becoming aware of the ADA digital requirements.

What is ADA Disabilities Accessibility Compliance for Websites?

ADA compliance for websites is based on a civil rights law. It prohibits discrimination against persons with disabilities in all areas of public life, including:

  • Employment
  • Schools
  • Transportation

The Act grants all persons with disabilities the opportunity to enjoy the same rights and opportunities as others. These civil rights requirements are similar to those granted on the basis of:

  • Race
  • Color
  • Sex
  • National origin
  • Age
  • Religion

Most people with disabilities rely on adaptive devices to use a computer. Accessibility technologies include computer programs or devices such as:

  • Screen readers
  • Text magnification software
  • Voice control programs

These devices, unfortunately, are limited. Imagine having a wheelchair to help you get around but the building you want to enter is not wheelchair friendly. There is nothing you can do! The same goes for websites. Accessibility problems are a common mistake by web designers. They wrongly assume that everyone sees and accesses a company’s services in the same way. You should not ignore the ADA guidelines and requirements.

ADA Compliance Means Web Accessibility is There For All Users

When appropriate features are incorporated into web pages, they are accessible to everyone equally. Not only can people with disabilities benefit from the offered services, but other people can find their way around more easily on pages that are often too complex.

In addition, the implementation of these changes is not challenging. More accessibility does not affect the design and overall look of the brand.

Simple Web Design Changes to Avoid Big Penalties for ADA Compliance for Websites

In the original text of the ADA from 1990, the digital world was not mentioned. Why? Because websites didn’t become common until later in the 1990s. Today, a company can rarely operate without its own website. But even if everyone has a virtual platform, only a few are accessible to all. The ADA law has been expanded to include websites. From now on, all updated pages of your website must be at least level A. The AAA level is the highest.

As a result, significant legal action has recently increased. Among the most famous victims of this new accessibility ADA regulations are:

  • Foot Locker
  • Brooks Brothers
  • Kylie Jenner

But who’s the real victim? People whose access to basic services and goods is blocked due to non-compliance on websites.

Unless changed after January 18, 2018, your current content and marketing strategy may remain as they are. This is due to the safe harbor clause. However, all sites that have been updated after this date are affected by these ADA instructions. To save you the legal costs in case of non-compliance with the ADA, you need to make the necessary changes to your website now. ADA compliance for websites such as yours is crucial!

people with disabilities website accessibility

Common Problems and Best Solutions for ADA Compliance

Here are some of the most common web accessibility issues as well as the guidelines to follow to solve them.

1) Use a text corresponding to each image

People with a handicap that affects their ability to read a computer screen use screen readers and refreshable Braille screens. But even the best content reader tools do not allow for the interpretation of:

  • Photographs
  • Graphics
  • Color-coded information/pricing
  • Other graphic elements

By adding a line of simplified HTML code for each image, you will allow the visually disabled user to fully grasp the information. Add an HTML tag type, such as an alt tag for small amounts of text or a longdesc tag for larger amounts of text.

2) Display important documents in text format

Many companies and local authorities publish documents on their websites in PDF files. The problem with this format is that it is image-based. As a result, blind people cannot access basic and essential content.

Even if you want to continue to use your PDF documents, make sure you also provide documents in alternative text formats, such as HTML or RTF. This is important as text-based formats offer greater compatibility with assistive technologies for people with disabilities.

3) Incorporate audio captions and descriptions

In order for videos to be accessible to all, they must incorporate features that make them available in different forms. To do this, make changes to the standards and the marketing approach. Provide text captions synchronized with the video images to ensure that those with hearing impairments can follow along with any video you upload.

How Can Your Business Benefit From Complying With ADA?

1) Increase your target audience

A site that is not accessible to all users is an automatic loss of thousands of potential customers. This is not because the quality of your products or services is subpar, but rather this is because these users cannot access your content because of their disability.

There are nearly 50 million people with disabilities in the US alone. This number is even larger if you are operating worldwide.

Many of your website’s visitors may be interested in your products or services, but they are unable to navigate your site or even contact you. Your competitors can take advantage of your lack of web accessibility and serve these particular potential customers better. Get ADA complianc for your website to serve potential customers better.

2) Boost your SEO results

A key element of Web Content Accessibility Guidelines (WCAG) is its accessibility to screen readers. These screen readers browse the pages of your website in the same way as search engines do. By complying with the WCAG standards, you will make your content more attractive for:

  • Users with or without disability
  • Search engines
  • Screen readers

This will automatically improve your SEO marketing campaign. Therefore, you should seriously consider the use of:

  • Meta tags
  • Alternative image texts
  • Video transcripts
  • Accessible pricing

3) Enhance your company’s reputation

After you increase your site’s accessibility, you will not only have more customers, but these customers will feel reassured, taken care of, and treated well. They will remain loyal and reflect an extremely positive image of your brand. They can also refer you to other customers and advertise you for free. This is especially the case if your competitors are not ADA compliant.

4) Improve navigation on your site

By making your web pages easier to understand, you will allow everyone to find what they are looking for faster. The website will be easier to use and navigate. This will benefit all users while also respecting the WCAG standards. A good experience on your website increases the chances of converting visitors into customers.

Considerations When Developing Websites with Web Accessibility

As technology evolves, web designers are constantly providing creative and innovative solutions. They are looking for ways to make their company’s presentation stand out. All this is of course important, but don’t forget to stay ADA compliant while doing this!

Here are some features you should keep in mind when designing your website:

  • Add a link at the top of web pages that allows screen reader users to jump directly to your site’s content
  • Limit flickering, flashy colors or other distracting signs
  • Develop online forms that include detailed HTML tags
  • Ensure that notifications and sound announcements are played automatically
  • Provide a second static copy of pages that automatically refresh or need a scheduled response.
  • Focus on quality header structures to help users navigate through complex pages or elements.

Make Your Website Compliant Today!

Nimbus Marketing can help you make your website and all your online content easily accessible. The US-based team uses leading-edge technology based on tailored AI algorithms. No need to change your code!

Not sure where to start? Request a one-on-one consultation with an accessibility marketing consultant. Your business needs will be reviewed and you will be provided with the best accessibility solution.

Robert Portillo, founder of Nimbus Marketing, and his family.

About the author:

Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.

How to Do the Best SEO for Printing Companies

How to Do the Best SEO for Printing Companies

Have you ever thought about SEO for printing business? Using SEO strategies to advertise your printing company can lead to more quality traffic to your site and a higher ranking in popular search engines. You can get started on SEO for printing companies by learning more about SEO and why it’s important in this post.

What is SEO?

SEO stands for search engine optimization. SEO is essentially the practice of getting a higher quantity and quality of traffic to increase your site’s ranking in search engines such as Yahoo, Bing, and Google. The higher the ranking of your printing company, the more chances of getting traffic to your website. For example, if a person searches for a “printing company in Chicago’’ – if your website is optimized right then your site may appear on the first pages of the search engine results. This is how many customers can find you.

Why Does Search Engine Optimization Matter for Printing Companies?

SEO is important because it will help your printing company to reach new clients. If individuals can’t find you in a web search, they will probably contact your competitors instead. The right SEO for printing services is crucial to attracting new clients and growing your printing business. Using SEO tips to advertise your printing business can lead to the following positive results:

  • Boost the quality lead traffic of your site
  • Gain authority of ranking high in well-known search engines
  • Give you an affordable form of marketing
  • Pull massive sales and traffic from different customers

You should remember that search engines can be tricky at times because of the algorithms that keep changing frequently. For instance, Google made roughly 3,200 changes to their search system in 2018 alone. 

What Factors Can Affect Your Search Engine Rankings?

On-page SEO and Off-page SEO.

On-page SEO is the act of optimizing different parts of your printing company website that would affect your search engine rankings. This includes title tags, headings, URL structure and alt text for images. Off-page printing company SEO focuses on how to increase the authority of your printing services domain through getting links from other websites. The biggest off-page SEO factor is the number and quality of backlinks that you are getting to your website. This would include: 

  • Creating content
  • Social media shares of your content
  • Guest blogging on sites related to yours

Start with Content

Search engines prefer powerful content. Content marketing is the sure-fire tip that you should consider for your printing company to rank on search engines like Google, Yahoo, and Bing. The secret here is to publish compelling content for your site. Compelling content will rank higher in the search engines and keep your site visitors engaged with what they are reading.

Coming Up With Content

The first thing that you should never sacrifice is quality over quantity. When publishing fresh content on your website, you should analyze and evaluate it. No one wants to read mediocre content. Mediocre content causes a higher bounce rate which can affect your website negatively. Always remember that your content should be relevant to your readers. Below are some ideas you should consider when thinking about SEO for printing companies.

  • Avoid grammatical errors in your content
  • Make sure your content is sharp and powerful
  • Your content should always stand out clearly for your audience

Consider writing blog posts that may be useful to your readers. Follow the most successful checklist for blog posting here to see what works.

Getting Started with Google Keyword Planner 

Google keyword planner is a free tool that allows you to search for keywords and see a list of keywords that might perform well. To use this software, you’ll need to have a Google AdWords account. To get started:

  • Sign into your Google AdWords account
  • Click on “Tools”
  • Click on the “Menu” button
  • Here you can look up for phrases that people are looking for.

When picking your keywords, you should avoid keyword stuffing. Keyword stuffing refers to the practice of loading too many keywords onto your website. You should avoid this tactic because, if caught stuffing keywords, Google will penalize you. Write your content normally and after this, you can edit the content to include the keywords naturally.

The Best SEO For Printing Companies Tips That Can Skyrocket Your Website

Organic traffic: Organic traffic refers to how many individuals can type your printing company address into their browser and get your website details. We recommend you come up with a keyword unique domain name. This means using different keywords relevant to the print business.

User session: This refers to the amount of time spent by the customer on your printing website. At this point remember that images play a crucial role in attracting attention and keeping customers on your website for longer periods of time.

Website page per session: This refers to the number of pages searched by customers during a session. According to the Google algorithm, a session lasts until thirty minutes of inactivity. Link building will help you to earn a high page per session for your business.

Website bounce rate: This means that customers get to your site but leave it instantly. Your users should spend a lot of time reading the published content. Ensure that your page is loading as fast as possible as well.

Mobile friendly: This means that your customers can browse and access your printing services on their smartphones.

The tactics for SEO for printing companies are complex, but you need to implement easy strategies to optimize your site search rankings. You can use Google tools to check out what kind of content is being searched by the audience and spend time to create excellent content for them. Don’t be in a hurry as SEO takes time, but it is well worth it when your site’s traffic increases and so does your business’ revenue.

Why Even Your Own Mama Won’t Write You a Nice Review

Why Even Your Own Mama Won’t Write You a Nice Review

I remember back in the day when I was running my computer repair business. I often fixed my family and friend’s computers, free of charge. The only thing that I asked of them was to write me a nice customer review to help build my business’ online reputation. But did they write customer reviews? Occasionally–but often they didn’t.

I frequently lamented how frustrating it was to fix somebody’s computer for free without receiving so much as a kind review in return. What was going on? The one that stung the most was my own mother. Despite repeated requests asking her to write me a nice review, she never did. 

It’s not like my mom was not tech-savvy. It wasn’t that she was ungrateful that I helped her with her computer. It was most certainly not because she didn’t love me. So why didn’t she write me a nice review? That’s a very good question, and it brings up an important point: people are busy. The internet is complicated. People are selfish, and nobody cares about your customer reviews more than you. Not even your own mother. The fact that it’s difficult to get even your own mother to write a review perfectly illustrates how challenging it can be to get your customers to write you nice reviews.

I wasn’t one to give up so easily. I learned some techniques that greatly increased the likelihood that somebody I asked would write me a nice review. What I learned was that you must make it as easy as possible and you might even need to bribe people sometimes. Sometimes doing people a favor or going above and beyond with your level of service is just not enough to get customer reviews. At the end of the day, what worked for me and is currently working for some of our customers to gain more reviews and build their online reputation is to employ a power of persuasion called reciprocity.

The Power of Reciprocity

One of the specific techniques that has worked well for us is buying $5 Starbucks gift cards and giving these cards to clients at the same time that you’re asking them for a nice review. We like to say, “thank you so much for your business, if we buy you a coffee would you kindly write us a nice review?” Using this technique, we’ve been able to substantially increase the likelihood that one of our customers would write us a Google or Facebook or Yelp review.

This is because if you give somebody something, they feel obligated to give something back. Hence the power of persuasion technique that is reciprocity. But even this technique alone proved to not be enough. Customers were only writing customer reviews about half the time! So, what we started doing was printing out review cards as well. The review cards simply said “happy with our service? Please write us a nice review”.

The review cards had three choices: they could write us a customer review on Yelp, write us a customer review on Facebook or they could write us a customer review on Google. Whichever one is easiest for people. We began texting people shortened links to make the customer review process that much easier for them. The shortened links that we use allow us to track the number of people who use the links and write us a review. They look something like this:

Bit.ly/fbreview

Bit.ly/googreview

Bit.ly/yelpreview

The true genius of these links is that when they click on them, they are directed right to the review writing process. They literally must do nothing except start writing their review. Texting these review links to their cell phone further increases the chances that they will write a great review.

So, a Starbucks gift card, review cards, and texting the link right to their cell phone all helped contribute to a high success rate for getting customer reviews. The bottom line is that reviews have become perhaps the most important online aspect for nearly any business. They are so important that business owners must do anything and everything to get them.

Robert Portillo, founder of Nimbus Marketing, and his family.

About the author:

Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.

Reviews Are a Two Way Street

Reviews Are a Two Way Street

Reviews are a two-way street. Customers write them, and it’s the business owner’s job to thank them when they’re great and to address the negative reviews in a timely manner.

Sure, it’s very easy to thank a customer for a great review. It’s good for your company’s image. When potential customers see that the review process is interactive through the good reviews you respond to, it fortifies a business’s image as attentive and caring. But the opposite is even more important.

The importance of responding to a negative review

If your business faces a negative review, it’s extremely important that you respond to it. Just responding is not enough though. You must respond properly and not make the situation worse, and certainly not make you or your business look bad.

Case in point, we were working for a holistic health care center. The owner was a bit of a loose cannon. 

They frequently got negative reviews and instead of the owner responding professionally to the negative reviews, she would argue with the unhappy customer and make the situation worse.

Common mistake to avoid at all costs

Some of these responses would make the customers even angrier and they could change their 2-star review to a 1-star review. This would further agitate the business owner, and sometimes the argument would spiral out of control.

Why is this bad? Because to a potential new customer, it just looks like a mess. It looks like a traffic accident, and a potential new customer will immediately avoid this type of situation and go elsewhere, where the traffic is free-flowing.

Never argue with an angry client 

Arguing with a customer that writes you a bad review is perhaps one of the worst things that a business owner can possibly do. I know from personal experience that it’s extremely difficult to remove an undeserved negative review. I know how painful it is to try so hard to please an irrational customer, only to be rewarded with a 1-star review. But arguing with them is only going to make things worse.

Thank the customer for his time

That’s why when a business owner gets a bad review, they must immediately address the customer. The first thing they should do is thank the customer. I know it sounds crazy, but if an upset customer was motivated enough to write a bad review, a smart business owner would be wise to thank them for their time. This is because unhappy customers, like all of us, consider their time valuable.

Apologize but don’t admit the wrongdoing 

The next thing a wise business owner should do when responding to a negative review is apologizing that they’re unhappy. It’s important not to admit any wrongdoing, even if there was wrongdoing. Simply thank the customer, apologize that they’re unhappy, and ask them if there’s anything that can be done to satisfy them.

Your response is the reflection of your business

The important thing to realize when considering your response is how you will look as a business owner to potential new customers. It’s not only about the unhappy customer who wrote the bad review. That’s small potatoes compared to the larger picture. Your response and your company’s reputation in handling unhappy customers is on the line.

A bad review can cost you a lot 

You would be wise to bend over backwards and offer a free service, or anything else that might make the customer feel better, even if you’ve already bent over backwards to help them. The cost of a free gift, service, or product to appease the customer will always be less than the cost of lost business from the negative review. 

Professional customer service is all you need

The chances of the customer actually removing the review or changing it to a positive review may be slim, but what’s important is that new potential customers will see that you are a responsible business owner and that you care about your business enough to do whatever is necessary to make a customer happy. In this way, a negative review is your chance to shine, and to show new potential customers that your customer service, especially when things go wrong, is top-notch and second-to-none.

Robert Portillo, founder of Nimbus Marketing, and his family.

About the author:

Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.

The Importance of a Balanced Review Diet – How One Company Got 75 Reviews in One Month

The Importance of a Balanced Review Diet – How One Company Got 75 Reviews in One Month

It was our operations manager who discovered the problem. One of our biggest clients, a large tire and auto repair facility in West Los Angeles, had over 500 Yelp reviews but only 22 Google reviews. I decided to reach out to the owner and explain the situation to him.

Having over 500 Yelp reviews, he was no stranger to the concept of getting reviews. So he immediately understood when I explained to him why it was important to have a more balanced review profile. After all, one of the reasons he partnered with us was to help his auto and tire repair shop get more business from online searches.

The owner wasn’t different from many of our other customers. He knew how important Yelp was and spent years building his 500 plus reviews. While he knew that Google had its own review platform, he didn’t realize how important it was. If you’re trying to rank higher on Google, their review platform is the most important platform in the world. If you want to rank on Google, it’s a good idea to play the game that Google has made. Google’s review system is based on its “Google My Business” plat