Category: Business advice

January 31, 2021
Why Even Your Own Mama Won't Write You a Nice Review

I remember back in the day when I was running my computer repair business. I often fixed my family and friend's computers, free of charge. The only thing that I asked of them was to write me a nice customer review to help build my business' online reputation. But did they write customer reviews? Occasionally--but […]

January 29, 2021
What Makes A Good Webpage?

What makes a good web page? A good web page converts visitors into customers. This can mean a download, a product sale, or a lead generation. Conversion Rate Optimization is not just a bunch of technical strategies related to fonts, colors, placements and buttons. CRO is sales. Its psychology!

January 12, 2021
The Importance of a Balanced Review Diet - How One Company Got 75 Reviews in One Month

It was our operations manager who discovered the problem. One of our biggest clients, a large tire and auto repair facility in West Los Angeles, had over 500 Yelp reviews but only 22 Google reviews. I decided to reach out to the owner and explain the situation to him. Having over 500 Yelp reviews, he […]

December 28, 2020
Planning & Budget: The Keys to Effective SEO

There are many considerations one must take into account when deciding to hire an SEO marketing firm and start an SEO campaign. But foremost among those considerations are two very important points. First, have a plan. And second, have a budget! Without those two foundations in place, you are more likely to waste time and […]

December 19, 2020
How To Turn Your Google Accounts Into Fort Knox

Online services become more important to everyday life with each passing day.  Your email accounts are the keys to all your online kingdoms. Your Facebook page, Twitter stream, and even your bank are all registered using one or more of your email accounts. If you're selling goods or services, email is often the most important […]

December 12, 2020
The #1 Way to Destroy Your Company's Reputation? Argue with Customers Online

Reputation Management is crucial to an online marketing campaign. Customers look at your star-rating to see if you're reliable, and often they'll look at individual reviews too. Replying to reviews shows potential customers that you're engaged, and care about the quality of your service. What happens though, when you've got an angry customer writing bad […]

March 6, 2020
Reviews Are a Two Way Street

Reviews are a two-way street. When customers write them, it's the business owner’s job to thank them when they're great. But its critical to address the negative reviews in a timely manner. Sure, it's very easy to thank a customer for a great review. It's good for your company's image. When potential customers see that […]

February 9, 2020
2020's Guide to Local SEO for Dentists

With more than 200,000 practicing dentists in the United States you’ve got to make sure that your practice is standing out from your competitors. Since most people now use the internet when searching for services they’re looking for, you need your business to be found online. To do this you need to start doing SEO […]

January 18, 2020
How to Choose a Great Online Marketing Company

How To Choose a Great Online Marketing Company No matter if you are new to the world of digital advertising and SEO or an experienced veteran, we are going to help you figure out how to choose a great online marketing company. If you are looking to grow your business by being found more often […]

December 12, 2019
How to do SEO Yourself in 2020

Are you an SEO newbie who is hell-bent on learning how to do SEO yourself? Whether you are self-employed, a business owner, or at a new marketing position, SEO is a valuable skill for your toolbox. The thing is, the SEO landscape is frequently changing, so you’ll need to keep up with modern techniques. This […]

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