When a business makes plans for their website SEO, they may think only of getting their phone number and street address at the top of their home page. However, there is much more that can be done in keying your webpages to your business location. And, as it happens, there are several important aspects of […]
Contents1 Make Phone Numbers Clickable2 Make Addresses Clickable3 Make Email Clickable4 Personal Experience There are things that we can all do to improve user experience and reduce friction on websites. Make phone numbers clickable on desktop and mobile devices. I still regularly come across websites that don’t have clickable phone numbers. Make it easy for […]
Contents1 What is ADA Disabilities Accessibility Compliance for Websites? 2 ADA Compliance Means Web Accessibility is There For All Users2.1 Simple Web Design Changes to Avoid Big Penalties for ADA Compliance for Websites2.2 Common Problems and Best Solutions for ADA Compliance2.3 How Can Your Business Benefit From Complying With ADA?2.3.1 Considerations When Developing Websites with […]
Contents1 What is SEO?2 Why Does Search Engine Optimization Matter for Printing Companies?3 What Factors Can Affect Your Search Engine Rankings?3.1 On-page SEO and Off-page SEO.3.2 Coming Up With Content3.3 Getting Started with Google Keyword Planner 4 The Best SEO For Printing Companies Tips That Can Skyrocket Your Website Have you ever thought about SEO for […]
Contents1 First, Can You Handle the Customers Pay Per Click Ads Might Bring You?2 Consider Who You’re Targeting with Pay Per Click Ads3 Think About Budget4 Pay Per Click Ads Aren’t the End It’s no secret that the internet is taking over everything, and this includes marketing. There are several means of digital marketing. You […]
I remember back in the day when I was running my computer repair business. I often fixed my family and friend's computers, free of charge. The only thing that I asked of them was to write me a nice customer review to help build my business' online reputation. But did they write customer reviews? Occasionally--but […]
Contents1 Keyword Stuffing2 Neglecting Your Images3 Misunderstanding What Mobile-Friendly Means4 Botching Duplicate Content5 Busted Pages and Bounce Rate It's a mistake to populate your website with content and then expect it to attract customers forever. SEO work is a lot like gardening. Planting is only half of it. You must tend to it constantly or […]
What makes a good web page? A good web page converts visitors into customers. This can mean a download, a product sale, or a lead generation. Conversion Rate Optimization is not just a bunch of technical strategies related to fonts, colors, placements and buttons. CRO is sales. Its psychology!
Contents1 SEO Visibility and Branding2 What this means for your business3 SEO Provides Your Business Credibility4 SEO Increases Traffic5 SEO Has a High ROI in Advertising6 SEO Provides Unmatched Insight In the world of marketing, SEO is one of the most misinterpreted and misunderstood marketing terms. That’s right, friends: I said marketing. Even the best […]
