What makes a good web page? A good web page converts visitors into customers. This can mean a download, a product sale, or a lead generation. Conversion Rate Optimization is not just a bunch of technical strategies related to fonts, colors, placements and buttons. CRO is sales. Its psychology!
Contents In the world of marketing, SEO is one of the most misinterpreted and misunderstood marketing terms. That’s right, friends: I said marketing. Even the best SEO experts have their challenges in debunking SEO myths. It has been painted as a top-secret magic trick that requires the power of Gandalf the Grey to learn its ways, […]
Contents Seriously, when was the last time you looked up a printed phone book to find information about a local business? Let’s not ignore these statistics. 96 % of PC users conduct local searches 64 % of local customers use directories and search engines as their main way to find a local business 46 % […]
Contents Truly great SEO for carpet cleaners goes beyond the Google My Business postcard found in your mailbox. A large number of individuals are now looking for carpet cleaning services in different online places like Google Map Listings, Google organic search results and Yelp. With an approximate five billion in revenue every year, carpet cleaning […]
We live in a world dominated by 24/7 connectivity to the Internet. That makes website SEO more important than ever to a business owner. Even if your company is the absolute best at what they do, the Google gods won’t automatically rank your site accordingly. Like children and pets, search engines must be educated in […]
Contents You can’t deny it. Facebook is one of the most powerful online marketing tools in your digital arsenal. You can use Facebook's copious data options to target exactly the customers you want. However, as you’ll hear from any online marketing company, missing the mark on your Facebook ads can result in a lot of […]
Online citations are a business's ticket to better rankings and local search marketing results. Keeping your data current in online citations helps potential customers find your business more easily.
It was our operations manager who discovered the problem. One of our biggest clients, a large tire and auto repair facility in West Los Angeles, had over 500 Yelp reviews but only 22 Google reviews. I decided to reach out to the owner and explain the situation to him. Having over 500 Yelp reviews, he […]
Contents Everyone with a business knows that the internet is important. No matter what kind of business you're in, potential customers are searching for you online. If they can't find you, they can't buy what you're selling. That's why Search Engine Optimization (SEO) is important. Simply having a website is no longer enough. There's too […]
