Hey everybody, I want to talk a little bit about a common misconception. Red call to action buttons does not in and of themselves increase conversions. There isn't anything magical about red call-to-action buttons. Red CTA buttons only work to increase conversions if they are the only red item on the page.
It was the heyday of my store’s 5 years on “The Coolest Street in America” – Abbot Kinney Boulevard in Venice, CA. My store, Tech Studio, was doing extremely well, partially from good SEO and the foot traffic on the street. Sometimes, we would get several hundred customers in the store a day. Even though […]
Contents1 Why Should You Optimize Your Google Shopping Feed?2 Google Shopping Feed Guidelines3 How to Optimize Google Shopping Feed3.1 Product Titles Are The First Thing to Optimize4 Conclusion Google Shopping Feeds are helping businesses scale up now more so than ever before. Since the start of the pandemic, brick and mortar businesses have been making […]
Online Marketers love SEO Optimization tools. They make their lives easier and help them deliver more value. We’ve compiled a list of almost every tool we could find. There are 968 of them on this evolving list. From Local SEO services and tools, to conversion rate optimization services and tools, take a look and see […]
When a business makes plans for their website SEO, they may think only of getting their phone number and street address at the top of their home page. However, there is much more that can be done in keying your webpages to your business location. And, as it happens, there are several important aspects of […]
Contents1 Make Phone Numbers Clickable2 Make Addresses Clickable3 Make Email Clickable4 Personal Experience There are things that we can all do to improve user experience and reduce friction on websites. Make phone numbers clickable on desktop and mobile devices. I still regularly come across websites that don’t have clickable phone numbers. Make it easy for […]
Contents1 First, Can You Handle the Customers Pay Per Click Ads Might Bring You?2 Consider Who You’re Targeting with Pay Per Click Ads3 Think About Budget4 Pay Per Click Ads Aren’t the End It’s no secret that the internet is taking over everything, and this includes marketing. There are several means of digital marketing. You […]
