When writing website or sales copy, be sure to make it conversational. For some reason, when most people write website or sales copy, they lose touch with humanity. They enter "marketing hype" mode and their writing becomes bizarre. The main job of a website, or any other sales copy, is to engage the reader in […]
We've talked about the importance of headlines on this channel many times. But it's worth revisiting again and again because they're so important. A headline's job is to get attention and convert it into interest. And it's worth brainstorming as many as possible until you have a fantastic headline. Create 50 - 100 of them […]
Marketing is an essential part of any business and should be given a lot of attention to become successful. Unfortunately, most companies don’t have the time or resources to do this and their efforts ultimately fall short. That’s where we come in. We take all your marketing needs and ensure you get the results you’re […]
I still see quite a few websites with large blocks of text. To a website visitor, large paragraphs look like homework assignments. They look like an entire book to read. Instead of large blocks of text, break your paragraphs up into smaller chunks. Brian Dean, Mr. Backlinko, has this mastered. You'll never see large paragraphs […]
At some point in the conversion process, trust becomes the most critical factor. Can I trust this company? Will they deliver? Will they take my money? What if I'm not happy with the product/service? Who are they? What do they stand for? How much experience do they have? Will they share my information? What do […]
Are you feeling frustrated with the lack of engagement you are getting on your ecommerce website? There may be several reasons why customers are not buying your products, leaving reviews, signing up for your email list, or otherwise engaging with your website. Fortunately, however, you can turn that around with just a few simple steps.
Hey everybody, I want to talk a little bit about a common misconception. Red call to action buttons does not in and of themselves increase conversions. There isn't anything magical about red call-to-action buttons. Red CTA buttons only work to increase conversions if they are the only red item on the page.
It was the heyday of my store’s 5 years on “The Coolest Street in America” – Abbot Kinney Boulevard in Venice, CA. My store, Tech Studio, was doing extremely well, partially from good SEO and the foot traffic on the street. Sometimes, we would get several hundred customers in the store a day. Even though […]
Contents1 Why Should You Optimize Your Google Shopping Feed?2 Google Shopping Feed Guidelines3 How to Optimize Google Shopping Feed3.1 Product Titles Are The First Thing to Optimize4 Conclusion Google Shopping Feeds are helping businesses scale up now more so than ever before. Since the start of the pandemic, brick and mortar businesses have been making […]
