Conversion rate optimization is about far more than data. The data you get from testing is the end result of conversion rate and split testing. Before that, a whole host of skills, insights and techniques come into play in order to develop a web page that is worth testing. Conversion Rate Optimization services comprise a vast […]
I still see quite a few websites with large blocks of text. To a website visitor, large paragraphs look like homework assignments. They look like an entire book to read. Instead of large blocks of text, break your paragraphs up into smaller chunks. Brian Dean, Mr. Backlinko, has this mastered. You'll never see large paragraphs […]
At some point in the conversion process, trust becomes the most critical factor. Can I trust this company? Will they deliver? Will they take my money? What if I'm not happy with the product/service? Who are they? What do they stand for? How much experience do they have? Will they share my information? What do […]
There are things that we can all do to improve user experience and reduce friction on websites. Make phone numbers clickable on desktop and mobile devices. I still regularly come across websites that don’t have clickable phone numbers. Make it easy for customers to call such as an icon or button. If a phone number […]
