Everyone with a business knows that the internet is important. No matter what kind of business you're in, potential customers are searching for you online. If they can't find you, they can't buy what you're selling. That's why Search Engine Optimization (SEO) is important. Simply having a website is no longer enough. There's too much competition to simply set up your website and forget it. You need professional help to boost your visibility online. That's why help from an SEO agency is a must for a modern business. But how do you know how to hire an SEO agency ? It's hard to ask questions about a process that seems pretty mysterious to most outsiders. We've assembled a list of 5 fast ways to tell if an SEO company is right for you.
Transparency is the first thing you should look for when you’re evaluating a potential SEO agency. There are a lot of ways to boost a website online. A lot of them aren't ethical, and could lead to big trouble for you down the road. A good SEO agency only uses White Hat SEO techniques to boost your website. What's White Hat SEO?
In the online world, techniques for moving your website up the search engine rankings are divided into White Hat and Black Hat. In old western movies, the directors wanted to signal to the audience who was a bad guy, and who was a good guy. They put black hats on the bad guys, white hats on the good guys, and the description stuck. You want an SEO company that wears a white hat.
A reputable SEO agency will have no problem explaining exactly how they plan to optimize and boost your website. It's hard work, and it has a lot of moving parts, but there's no reason why they shouldn't be able to explain exactly what they're up to, and how it will help you. White Hat means transparency. Demand it from your SEO company.
Once you’re satisfied that an SEO company is trustworthy, the next thing you want to look for is the ability to track and show results. It takes time to achieve SEO goals, but that doesn’t mean there aren’t ways to track your progress. Ask your prospective SEO service what kind of analytics and ranking reports they will provide, and how often they will provide them. SEO work is an art and a science, but it can be measured. Make sure it's going to be measured for you.
So far, you've been asking all the questions. That's important, of course, but if you don't receive a lot of questions about your business in return, it's unlikely that an SEO agency will be able to help you. Why? Because one size doesn't fit all when it comes to the business world.
A successful online marketing campaign requires a lot of information about your business to succeed. If the company doesn’t try to understand your business, and your customers, they won’t have any idea how to properly attract the kind of customers your business needs.
You think you're hiring someone to help you with your website. That's only half the work. SEO companies do important technical work that makes your website more attractive to search engines, and that's very important. However, a really good SEO firm will work symbiotically with you to boost your business, not just your online presence.
Don't settle for SEO companies that only know about SEO work. To them, the website is the product. Ask a prospective SEO agency what kind of experience they have in boosting a business, not just a website. If they can't answer, they can't help you.
It's easy to think that SEO agencies can be ranked as either good or bad, and try to choose a "good" one. That might be too simplistic. It's probably more useful to look for an agency that provides a good fit for you and your business. Improvements in online visibility don't happen overnight, so you're going to be dealing with your SEO company for a long while. That makes it doubly important that you feel comfortable with their approach. If an agency brings some good qualities to the table, but is lacking in others, you'll find that your campaign will stall after a short while. Choose an SEO agency that combines transparency, accountability, business acumen, easy communication, and a holistic approach.
If you'd like to learn more about how SEO marketing can help your business, contact Nimbus Marketing today for a free, low-pressure consultation. You'll be glad you did!
Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.