6 Ways Smart Businesses Use Reviews to Drive Consumer Actions for Social Media Marketing

January 31, 2020

Every business owner knows how important customer satisfaction and social media marketing is for their business. Word of mouth from happy customers helps your business bring in more new ones. Conversely, those sharing a bad experience may drive future potential customers away from even considering your company. Let’s take an in-depth look at online reviews, and how social media marketing can move consumers to your business.

Online Reviews are a Big Deal for Businesses

However, with online reviews, your customers now have an even larger audience to share their experience with. This includes both good and bad experiences they may have. These online reviews have the same impact word-of-mouth had in the past. This means that online reviews, like word-of-mouth, have the power to drive the action of your potential customers. In fact, a recent study by top social media marketing experts shows that nearly 75% of people who see good customer reviews on a business website say they would contact that business.

Consumers Read and Act on Online Reviews

And consumers are checking out business reviews now more than ever. In another study, social media marketing experts found that a whopping 97% of consumers read a local business’ online reviews prior to doing business with them. Nearly half say they will not even do business without at least a 4-star rating. With that much impact to customers, most businesses can’t afford to neglect their online reputation.

How Can I Fix my Business’ Online Reputation?

Increasing a business’ online reputation through social media marketing is a must in today’s online world. In fact, small business online marketing experts found that going from a 3-star to a 5-star rating delivers businesses 25% more clicks from Google. Not only that, but they also found that every 1-star increase in a Yelp rating leads to a 5 to 9% increase in revenue. That’s something no business can ignore. So how does a business increase its online reputation?

Using the Power of Social Media Marketing for Online Reviews

In essence, social media marketing for online reviews is a two-fold process. A business must do more to invite customers to share their positive experiences online. However, they also must properly respond to any criticism that customers may have. In fact, according to the report, 30% of consumers judge a business that publicly responds to online reviews more favorably. Businesses have to take care when responding to criticism, however. You do not want it to come across as angry, derogatory, or something the customer can take the wrong way.

Social Media Marketing Services Can Help Manage Business Reputation

Unfortunately, not very many businesses know how or where to start. Others may not know how to best respond to reviews, and wind up damaging their reputation even more. However, there is a great solution for any business owner, and that is to turn to a team of social media marketing experts to boost your online presence and reputation. Even for owners who are experienced in social media marketing, it helps to work with an expert SEO company. Having a good Search Engine Optimization team at your side will save you both time and headaches. By freeing you from having to handle your online advertising yourself, you can spend more time running your business. And for those less computer savvy business owners, doing it themselves may cause more harm than good!

Finding the Right Experts to Handle Your Social Media Marketing

Having a competent social media marketing team can mean the difference between a good business and a great business. For example, in the Los Angeles Area, one of the best places business owners can turn to for expert social media marketing is Nimbus Marketing. The award-winning search engine optimization services they provide have substantially increased businesses’ customer volume. And Nimbus Marketing's online reviews highlight their expertise. With a great search engine optimization team on your side, you can properly manage your online reputation. With this time and energy saved, you can invest it in helping your customers have that great experience they are excited to share in a review. It’s a win-win for you and your business!

Robert , founder of Nimbus Marketing, with his family on the porch of their Westchester home
Robert Portillo, founder of Nimbus Marketing, and his family.

About the author:

Robert Portillo is the founder of Nimbus Marketing. Nothing satisfies him more than expressing his thoughts well. He lives in Los Angeles with his wife and two sons. He can often be found at local farmer’s markets, hiking trails, and the beach.

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